I Wanna Be Found - Job Seeking and SEO (01/2012 Edition)


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A revamp of another PPT presentation I've uploaded - this more recent version has some great follow up material (which is why I'm uploading it separately).

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I Wanna Be Found - Job Seeking and SEO (01/2012 Edition)

  1. 1. I Wanna Be Found Using SEO to Enhance Your Job Search
  2. 2. Goals for Tonight's Presentation <ul><li>Provide insight into how to optimize online presence in social media </li></ul><ul><li>Make job search more productive </li></ul><ul><li>Outline how basic SEO strategies can enhance other job search activities </li></ul><ul><li>Facilitate contact, interviews, and hiring by potential employers </li></ul>
  3. 3. About Tonight's Session <ul><li>Based on very basic knowledge of SEO </li></ul><ul><li>Platform agnostic </li></ul><ul><li>Results will occur in direct proportion to other job search activities </li></ul>What This Presentation Won't Do
  4. 4. As A Professional <ul><li>Over ten years’ experience in non-profit/social services </li></ul><ul><li>Lead organizer for Chicago Net Tuesday </li></ul><ul><li>Work in community organizing/development </li></ul><ul><li>Consult with small businesses </li></ul><ul><li>Background in social media strategy & engagement </li></ul>As A Blogger/Writer <ul><li>Over fifteen years’ experience content creation/online community management </li></ul><ul><li>Comics/pop culture blogger for six years </li></ul><ul><li>Writer/podcaster for Comic Related </li></ul><ul><li>Contributor to Baker Street Blog, Chicago Now’s Job Stalker </li></ul>Background
  5. 5. Goal: Optimize presence in search to establish professional expertise and provide relevant background information to potential recruiters/employers
  6. 6. Professional Target Keywords Non-profit Community Engagement Development Fundraising OR “fund raising” Social Media Outreach Strategy Project OR Program Chicago OR 60629 Personal Interest Keywords Comics OR Graphic Novels Popular Culture Doctor Who Sherlock Holmes Television Ideal Keyword List Goal: Increase frequency & presence of career/professional keywords while maintaining personal interest keywords
  7. 7. Optimizing Content - Blogs <ul><li>Created Non-Profit Social Media/Civic Engagement Blog </li></ul><ul><li>Meta Tags for current blogs/other related content </li></ul><ul><li>Modified overall content blogs to enhance SEO </li></ul><ul><li>Contributed unique content consistently into areas of related activity </li></ul>
  8. 8. Optimizing Social Media Professional keywords generated from past activities, job descriptions , and professional/personal interests <ul><li>Inventory: Most Used Channels </li></ul><ul><li>Included Keywords in User Profile </li></ul><ul><li>User Name Reflects Own Name </li></ul><ul><li>Vanity URL: Facebook, G Plus </li></ul>
  9. 9. <ul><li>Modified resume to reflect keywords/professional duties when responding to job posting </li></ul><ul><li>Drafted “elevator speech”, branding statement, and other information to use in professional efforts </li></ul><ul><li>Tracked status of job applications/interviews/other activities via Excel spreadsheet to determine efficacy </li></ul><ul><li>Researched potential contacts & employers via search engines and Linked In on keyword combinations </li></ul>Optimizing Resume & Applications Optimizing online content is not a substitute for regular job search activities
  10. 10. Some Notes About Linked In <ul><li>Profile shows up in search results proportional to contacts & visits </li></ul><ul><li>Profiles with over 500 contacts rank higher in results </li></ul><ul><li>Linked In Skills provide “tags” based on skill set and professional interests </li></ul>
  11. 11. More Notes About Linked In <ul><li>Profile provides framework for resume, not vice versa </li></ul><ul><li>Update Profile Status at least once a day </li></ul><ul><li>Two Optimization Resources </li></ul><ul><li>Brenda Bernstein – Essay Expert (Madison, WI) </li></ul><ul><li>Greig Weils, BeFound Jobs </li></ul>
  12. 12. Bringing it All Together – Communications Hub <ul><li>Purchased gordondymowski.com as domain (Best way to build SEO) </li></ul><ul><li>Initially on Blogger, online “portfolio” now on Weebly (slightly better SEO integration, easier to modify) </li></ul><ul><li>Provides one-stop shop for content and professional portfolio </li></ul><ul><ul><li>Social Media (including Friendfeed/About.Me) </li></ul></ul><ul><ul><li>Various online mentions (Netsquared) </li></ul></ul><ul><ul><li>Links to RSS & unique content (Comic Related, Baker Street Blog, Job Stalker) </li></ul></ul><ul><li>Contains Professional/Personal Meta Tags </li></ul>
  13. 13. Keyword-Rich Intro Text with links to content Links to online content About.me Social Media Profile
  14. 14. Google Search Results – August 2010 Search for “Gordon Dymowski” on Google on 08/13/11 <ul><li>Top 23/30 Search Results for “Gordon Dymowski” focus on professional efforts and social media </li></ul><ul><ul><li>Three – Comic & Pop Culture-related blogging/content </li></ul></ul><ul><ul><li>Two - Generic Profiles (e.g., MyLife.com) </li></ul></ul><ul><ul><li>Two – Pre-2000 Content (one in Top 10 results) </li></ul></ul><ul><li>Communications Hub – Consistent Traffic </li></ul><ul><ul><li>Boosts SEO through links </li></ul></ul>
  15. 15. Results – Tag Cloud Generated using Google with Search Cloudlet Extension for Firefox on 08/13/11 Increased frequency of keywords related to professional efforts; potential to expand professional presence in search
  16. 16. Results – Personal Job Search (August) <ul><li>Averaging 1 – 2 interviews/week </li></ul><ul><li>Increase in engagement with potential freelance opportunities (including local business development corp) </li></ul><ul><li>Increasing number of contacts via meetings & Linked In </li></ul>
  17. 17. Results – Linked In (August) <ul><li>September 2010 – Averaged 2 – 3 profile views in a 15 day period </li></ul><ul><li>August 2011 – Averaging 5 – 7 profile views/week </li></ul><ul><li>Out of seven profile views in one week: </li></ul><ul><ul><li>Two were by professional recruiters, which led to one working arrangement </li></ul></ul><ul><ul><li>Three were seeking contacts in field, and two professional relationships established </li></ul></ul><ul><ul><li>Two were “Anonymous Linked In User” </li></ul></ul>
  18. 18. Interim: August 2011 – January 2012 <ul><li>Contracted to freelance for GSDC on project basis </li></ul><ul><li>Took on short-term (6 month) part time social media monitoring contract (just ended) </li></ul><ul><li>Non-profit blog on non-SEO friendly platform </li></ul>Question: Will this system sustain results over time with diminished job search activity?
  19. 19. Google Search Results – 01/18/2012 Search for “Gordon Dymowski” on Google on 08/13/11 <ul><li>Top 20/30 Search Results for “Gordon Dymowski” focus on professional efforts and social media </li></ul><ul><ul><li>Seven – Comic & Pop Culture-related blogging/content </li></ul></ul><ul><ul><li>Two - Generic Profiles (e.g., MyLife.com) </li></ul></ul><ul><ul><li>One – Pre-2000 Content </li></ul></ul>
  20. 20. Google Tag Cloud – 1/18/2012 Generated using Google with Search Cloudlet Extension for Chrome
  21. 21. Results – Linked In/Interviews (Jan 2011) <ul><li>January 2012 – LI Profile averaged 5 – 6 views over 15 day period </li></ul><ul><li>Number of LI connections grew by 10% over six months, growing to over 500 connections </li></ul><ul><li>Contacted by professional recruiters approximately ten times within six month period with opportunities </li></ul><ul><ul><li>Two were positions that were outside expertise </li></ul></ul><ul><ul><li>Five were merely updates/inquiries of interest </li></ul></ul><ul><ul><li>Two resulted in face to face interviews </li></ul></ul>
  22. 23. Upcoming Events/Activities <ul><li>Chicago Net Tuesday (Tech/Social Good) </li></ul><ul><li>02/14 – Keidra Chaney </li></ul><ul><li>03/13 – Wendy Grieco/Analysis Exchange </li></ul><ul><li>RSVP – http://www.meetup.com/net2chi </li></ul><ul><li>Arlington Heights Memorial Library </li></ul><ul><ul><li>02/28 – Discussion with Hugo-Award Winner Lynne Thomas of Chicks Dig Time Lords </li></ul></ul><ul><ul><li>RSVP – http://bit.ly/ChicksDigTL </li></ul></ul>
  23. 24. Contact Information Gordon Dymowski [email_address] (773) 809-4473 http://linkd.in/gordondym www.gordondymowski.com