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GordNWright, Marketing & Sales Professional

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Gordon Wright is a seasoned Marketing, Sales and Communications Professional with success in strategic planning, consumer product planning and development, key account management, advertising and sales promotion, category management, and direct selling. A team player who is up-to-date and actively engaged in the use of current Digital Communications Technology such as Search Engine Marketing and Social Media. Demonstrated ability and the skills to effectively work with people at all levels as well as a keen understanding of how to work across multiple functions and between organizations to get results.

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GordNWright, Marketing & Sales Professional

  1. 1. “TALENT MATTERS. TALENT, ULTIMATELY, IS ALL THERE IS.” Tom Peters A VISUAL RESUME GORDON N. WRIGHT MARKETING TALENT SALES TALENT BUSINESS MANAGEMENT TALENT
  2. 2. LET’S SEE HOW THE TALENTS OF GORDON N. WRIGHT LINE UP WITH YOUR NEEDS AND CHALLENGES.
  3. 3. Formal Education • York University – M.B.A. in Marketing • Ryerson University – B. Comm in Business Management – Awarded Ryerson Gold Medal (Ryerson’s Highest Award) for Outstanding Contribution to the Ryerson Community
  4. 4. • MARKETING1 • SALES2 • BUSINESS MANAGEMENT3 Gord’s Top Talents
  5. 5. Time Spent ProximitytoConsumer Consumer Goods Marketing Automotive Sales & Digital Marketing Gord’s Career Trajectory Consumer Goods Sales Consulting (National Account Mgt)
  6. 6. Time Spent ProximitytoConsumer Consumer Goods Marketing Automotive Sales & Internet Marketing Gord’s Employers Consumer Goods Sales Consulting (National Account Mgt)
  7. 7. Let’s Talk About MARKETING What’s Been Done Recently? Retail Automotive
  8. 8. Let’s Talk About MARKETING • Developed several email marketing programs to target segments of the customer database. (Erin Mills Mazda)
  9. 9. Let’s Talk About MARKETING • Used available social media to promote the dealership and brand myself as a Friend in the Car Business using YouTube (over 7,000 views), Facebook, Twitter, Vimeo, Tumblr, Pinterest, LinkedIn & Blogger (over 60 posts and 25,000 page views) to keep in front of over 5,000 clients, prospects, and hand raisers. (Erin Mills Mazda & 401 Dixie Mazda)
  10. 10. Let’s Talk About MARKETING • Developed a unique autoresponder lead management system to engage internet leads using YouTube videos, blog posts, special landing pages, and promotional offers. (401 Dixie Mazda)
  11. 11. Let’s Talk About MARKETING How About Past Successes? Consumer Packaged Goods
  12. 12. Let’s Talk About MARKETING • Played a leadership role in the development and launch of award winning TV advertising (Rubbermaid) • Set up and led cross-functional product development team leading to the launch of many new products resulting in 67% sales growth in 3 years. • Weathered a competitive attack by Coleman by forming a “confederation” of camping products vendors to provide a coherent alternative for key national accounts. (Reliance)
  13. 13. ENDORSEMENTS
  14. 14. Let’s Talk About SALES What’s Been Done Recently? Retail Automotive
  15. 15. Let’s Talk About SALES • Sold 122 cars in first year in the Auto Business to earn Master Sales Club designation and among the top aggregate CRS scores in the dealership (Erin Mills Mazda) Recent Activity Retail Automotive
  16. 16. Let’s Talk About SALES • Sold over 600 cars and earned the dealerships over $500,000 in profit (401 Dixie Mazda & E.M. Mazda) Recent Activity Retail Automotive
  17. 17. Let’s Talk About SALES • Built a database of over 5,000 clients and prospects who receive ongoing regular communications & follow up Recent Activity Retail Automotive
  18. 18. Let’s Talk About SALES • Internet Lead Follow Up System produced a closing ratio of 12.5% while handling floor traffic at a 30% closing ratio Recent Activity Retail Automotive
  19. 19. Let’s Talk About SALES How About Past Successes? Consumer Packaged Goods
  20. 20. Let’s Talk About SALES • Landed new accounts in each of the first several years in Canada, US, and Europe including Target, Kmart, The Sports Authority, Walmart Canada and others. Sales up 128% from 1992 – 1999. • Untangled the mysteries of Government of Canada procurement and landed tenders totaling over $500,000 in the first year. • Grew Protex business 40% at Walmart Canada through category management of shelf space, new promotional vehicles, and revised packaging. Selected as Category Captain by Walmart. Past Activity Consumer Packaged Goods
  21. 21. ENDORSEMENTS
  22. 22. Account Management & Business Development at the World’s Toughest Retailers Gord’s Account Mgt. Successes
  23. 23. Let’s Talk About BUSINESS MGT. What’s Been Done Recently? Retail Automotive
  24. 24. Let’s Talk About BUSINESS MGT. • Received the 2010 Team Erin Mills Mazda Award in “Recognition of Dedication & Performance”. (Erin Mills Mazda)
  25. 25. Let’s Talk About BUSINESS MGT. • Organized Grand Re-Opening Event, Square One shopping mall event, and website promotional events to drive traffic and generate 100’s of leads. (401 Dixie Mazda)
  26. 26. Let’s Talk About BUSINESS MGT. How About Past Successes? Consumer Packaged Goods
  27. 27. Let’s Talk About BUSINESS MGT. • Brought continuous improvement philosophy to the customer relationship by assembling a vendor/customer cross-functional team with Woolco (now Walmart Canada) to solve impediments to the relationship. Found ways to break down hurdles that produced cost savings of $175,000. • Led the re-branding of Protex protective apparel line and created sales and marketing thrust for new PTx performance apparel line. Used newly developed PTx products to break into Canadian Tire and several Police/Military accounts.
  28. 28. Social Media Maven GORD’S “ALTER EGO” IS “A FRIEND IN THE CAR BUSINESS” BECAUSE IT’S GREAT TO HAVE A FRIEND IN THE CAR BUSINESS
  29. 29. Social Media Maven GORD’S “ALTER EGO” IS “A FRIEND IN THE CAR BUSINESS” CONTENT CREATOR FOR NEWSLETTER, BLOG, FACEBOOK FAN PAGE AND MORE
  30. 30. Social Media Maven GORD’S “ALTER EGO” IS “A FRIEND IN THE CAR BUSINESS” WATCH ON YOUTUBE!
  31. 31. ADD DEPTH TO YOUR TALENT POOL GORDON N. WRIGHT MARKETING TALENT SALES TALENT BUSINESS MANAGEMENT TALENT NATIONAL ACCOUNT MGT. TALENT It’s Time to Call:
  32. 32. Key Traits & Skills Summary • Leadership & Team Management • National Account Management • Communicating for Results • Planning and Organization • Creative Problem-Solving • Adaptability & Resourcefulness • Social Media Mastery • Entrepreneurial Approach YOUR TALENT SOLUTION.
  33. 33. CONTACT COORDINATES GORDON N. WRIGHT, B.B.M., M.B.A. 2974 TRADEWIND DRIVE, MISSISSAUGA, ONTARIO L5N-6L3 (289) 997-0570 (HOME OFFICE) (905) 399-9833 (CELL) GORDNWRIGHT@GMAIL.COM

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