Dr. Susan Horner- Consumer Behavior in MICE Tourism

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Insight into the trends and opportunities in the MICE tourism business worldwide.

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Dr. Susan Horner- Consumer Behavior in MICE Tourism

  1. 1. Dr Susan Horner – César Ritz Colleges Switzerland Consumer behaviour in MICE tourism – trends and opportunities
  2. 2. MICE tourism
  3. 3. Top ten international meeting cities in 2008 Source: www.uia.org Ranking Location Ranking Location 1 Singapore 6 Tokyo 2 Paris 7 Seoul 3 Brussels 8 Budapest 4 Vienna 9 Copenhagen 5 Barcelona 10 London
  4. 4. Why has Suntec Singapore International Convention and Exhibition Centre become successful?
  5. 5. The relationship network in conference and event management
  6. 6. Reasons for a client choice of a MICE destination
  7. 7. Reasons for choice for an individual to choose to attend a conference
  8. 8. Consumer trends Source: Swarbrooke and Horner (2007)
  9. 9. Visitors to Bulgaria 2005 Source: Mintel, (2007) Sector 2005 % change 2002-2005 Holiday 4,090,421 +36.7 VFR 48,898 +103.8 Business 340,039 +88.8 Other 357,792 +51.3 Transit 2,445,305 +14.8 Total 7,282,455 +30.9
  10. 10. Destination appeal of B ulgaria
  11. 11. Conclusions
  12. 12. References

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