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How authors can promote their books and build a
  tribe on the World’s Largest Site for Readers
Goodreads by the Numbers:

        members
   9,560,000
     monthly visitors
  21,000,000
      books shelved
350,000,000
photo by o5com




Every second...   2 books are discovered
                      on Goodreads
5,750,000
    books marked as to-read each month
books in the Chicago Public Library’s collection
Goodreads’ mission is

Discovery
Help people find books they love
 and share them with friends.
Serendipitous discovery by seeing what friends are
       reading and browsing their shelves
Goodreads Recommendations
If you liked these books, thousands of other readers
              liked these similar books…
How do you get readers to
  discover your book?
Goodreads Author Program
A free tool designed to help authors reach
their target audience–passionate readers.
45,000 Goodreads Authors

      bestsellers Nicholas Sparks, Paulo Coelho, Margaret
          Atwood, Kathryn Stockett, and John Irving




Michelle Moran   Donna Woolfolk Cross   Charles Todd   Tasha Alexander
145,000 Titles shelved “historical-fiction”
Your goal should be to get reviews, especially early in the
life of your book.

1. Help new readers discover your book

2. Help readers decide

3. Spread beyond Goodreads
Build your platform
  Add a high-quality author photo and a bio
Author profiles with a profile photo attract more than 9 times as many
              ratings as author profiles without images.

Shelve some books! Add an “influences” shelf
 If you don’t want to review new books, consider writing brief essays in
the review space for some of the books that have meant the most to you.

Add a Goodreads “g” or widget to your website
Housing Works




        Add your events
       and invite friends
                            Bookcourt
Advance giveaways generate pre-release buzz


35,000 people enter
giveaways each day

Goodreads has helped
authors & publishers give away
more than 200,000 books

The average giveaway gets 850 entries
Tips for a Successful Giveaway
                                  Start early
       Run your giveaway at least a month pre-publication. Many authors and
       publishers see results with a giveaway 3 months before the on-sale date.


                  Run your giveaway for a month
         A month is the perfect amount of time to let plenty of people enter.


                  Offer as many books as you can
        We recommend offering at least 10 books. Roughly 60% of giveaway
        winners review the books they win. The more books you can offer, the
                          more reviews you’re likely to get.



Bonus Tip: Use the Goodreads giveaway
widget on your blog, Facebook page, or
website to encourage your fans to enter
30

              24
                         Books Added Stats for
Books Added




              18           Beautiful Ruins
              12

               6

              0    Jan         Feb       Mar     Apr   May
Books Added Stats for
  Beautiful Ruins

                300

                240
  Books Added




                180

                120

                 60

                 0    Jan   Feb   Mar   Apr   May   June   July
Anatomy of a Bestseller
                                                                                                  May 21:
                                                                                        Berkley buys Bared, touting
                                                                                       “2,500 reviews” on Goodreads
                                                                                         as a major reason, hits NY
                                                                                            Times Bestseller list


                                                                   Apr 23:
                                                         Became top related book for
                                                            Fifty Shades of Grey
                                         100
People who added book to their shelves




                                         80
                                                         Mar 12:
                                                     Giveaway Began
                                         60

                                         40
                                                                                                                      to-read
                                         20
                                                                                                                      reviews
                                          0    Feb           Mar                 Apr              May
Use text ads to drive
readers to a giveaway
Self-serve advertising reaches just the right readers.

   • Target fans of a genre or of
   similar authors

  • Add a call to action like
  “Add to my shelf!”

   • Giveaways with ads attract
   56% more entries than
   giveaways without ads
Talk to your fans
   The best place to meet Goodreads members is in groups.
                   Join groups that interest you.
          Many groups host author chats & discussions.
          Don’t find the perfect group? Start your own!



There are currently more
than 20,000 book clubs
on Goodreads.
A panel discussion allows new readers to meet you.
Start a discussion group focused on your books.
Measure your success
Track how many people add your book and
           mark it ‘to-read’
Once you’ve hooked a reader,
                               they will come back for more.

 Known author                               96%
             Friend (offline)

         Goodreads friends

Goodreads recommendations

                 Bookstore

                   Amazon

                    Library

       Goodreads browsing                 96% of people say they often read
                                             authors they already know
              Newspapers

           Author's website

                     Radio

                 Facebook

                         TV

          Publisher website

                    Twitter
                                           * results of a survey we ran in February,
                                              more than 3,000 people responded
Patrick Brown
Community Manager &
Author Program Manager
pbrown@goodreads.com
twitter.com/goodreads

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How Authors Can Promote Their Work on Goodreads

  • 1. How authors can promote their books and build a tribe on the World’s Largest Site for Readers
  • 2. Goodreads by the Numbers: members 9,560,000 monthly visitors 21,000,000 books shelved 350,000,000
  • 3. photo by o5com Every second... 2 books are discovered on Goodreads
  • 4. 5,750,000 books marked as to-read each month books in the Chicago Public Library’s collection
  • 5. Goodreads’ mission is Discovery Help people find books they love and share them with friends.
  • 6. Serendipitous discovery by seeing what friends are reading and browsing their shelves
  • 7. Goodreads Recommendations If you liked these books, thousands of other readers liked these similar books…
  • 8. How do you get readers to discover your book?
  • 9. Goodreads Author Program A free tool designed to help authors reach their target audience–passionate readers.
  • 10. 45,000 Goodreads Authors bestsellers Nicholas Sparks, Paulo Coelho, Margaret Atwood, Kathryn Stockett, and John Irving Michelle Moran Donna Woolfolk Cross Charles Todd Tasha Alexander
  • 11. 145,000 Titles shelved “historical-fiction”
  • 12. Your goal should be to get reviews, especially early in the life of your book. 1. Help new readers discover your book 2. Help readers decide 3. Spread beyond Goodreads
  • 13. Build your platform Add a high-quality author photo and a bio Author profiles with a profile photo attract more than 9 times as many ratings as author profiles without images. Shelve some books! Add an “influences” shelf If you don’t want to review new books, consider writing brief essays in the review space for some of the books that have meant the most to you. Add a Goodreads “g” or widget to your website
  • 14. Housing Works Add your events and invite friends Bookcourt
  • 15. Advance giveaways generate pre-release buzz 35,000 people enter giveaways each day Goodreads has helped authors & publishers give away more than 200,000 books The average giveaway gets 850 entries
  • 16. Tips for a Successful Giveaway Start early Run your giveaway at least a month pre-publication. Many authors and publishers see results with a giveaway 3 months before the on-sale date. Run your giveaway for a month A month is the perfect amount of time to let plenty of people enter. Offer as many books as you can We recommend offering at least 10 books. Roughly 60% of giveaway winners review the books they win. The more books you can offer, the more reviews you’re likely to get. Bonus Tip: Use the Goodreads giveaway widget on your blog, Facebook page, or website to encourage your fans to enter
  • 17. 30 24 Books Added Stats for Books Added 18 Beautiful Ruins 12 6 0 Jan Feb Mar Apr May
  • 18. Books Added Stats for Beautiful Ruins 300 240 Books Added 180 120 60 0 Jan Feb Mar Apr May June July
  • 19. Anatomy of a Bestseller May 21: Berkley buys Bared, touting “2,500 reviews” on Goodreads as a major reason, hits NY Times Bestseller list Apr 23: Became top related book for Fifty Shades of Grey 100 People who added book to their shelves 80 Mar 12: Giveaway Began 60 40 to-read 20 reviews 0 Feb Mar Apr May
  • 20. Use text ads to drive readers to a giveaway
  • 21. Self-serve advertising reaches just the right readers. • Target fans of a genre or of similar authors • Add a call to action like “Add to my shelf!” • Giveaways with ads attract 56% more entries than giveaways without ads
  • 22. Talk to your fans The best place to meet Goodreads members is in groups. Join groups that interest you. Many groups host author chats & discussions. Don’t find the perfect group? Start your own! There are currently more than 20,000 book clubs on Goodreads.
  • 23. A panel discussion allows new readers to meet you.
  • 24. Start a discussion group focused on your books.
  • 25. Measure your success Track how many people add your book and mark it ‘to-read’
  • 26. Once you’ve hooked a reader, they will come back for more. Known author 96% Friend (offline) Goodreads friends Goodreads recommendations Bookstore Amazon Library Goodreads browsing 96% of people say they often read authors they already know Newspapers Author's website Radio Facebook TV Publisher website Twitter * results of a survey we ran in February, more than 3,000 people responded
  • 27. Patrick Brown Community Manager & Author Program Manager pbrown@goodreads.com twitter.com/goodreads