Helping Readers Discover Your Books

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This presentation was originally given on April 15, 2013 at the London Book Fair's Author Lounge. It details the challenges facing authors and publishers hoping to get their books discovered. It also highlights how to use the Goodreads Author Program to find new readers.

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Helping Readers Discover Your Books

  1. Helping Readers Discover Your Books
  2. 350,000New Titles in 2011 Source: Bowker
  3. 150,000New Titles in 2011 in the UK Source: The Publishers Association
  4. 150,000 - 200,000 Self-Published Source: Bowker
  5. 600,000Self-Published Titles in 2015 Source: Bowker
  6. 39% of Books Sold Online
  7. photo by john.a.ward
  8. Our MissionTo Help Readers Find and Share Books They Love Confidential
  9. Recommendations are what get people excited about books. Recommendations from Recommendations from the Friends Community Recommendations from our new book Recommendation Engine Confidential 10
  10. 17 Million members525 Million books shelved 23 Million reviews
  11. photo by o5com11 million books discovered a month (added to to-read) Every second... 4 books are discovered on Goodreads
  12. photo by StatueLibertyNPSBuild your platform
  13. Metadata.Goodreads sources book metadata from publisher ONIX feeds, Ingram, Firebrand, and OCLC WorldCat.We will also soon begin importing data from Amazon, including international book metadata.
  14. Goodreads Is A Social Media Platform For AuthorsEL James 70,000 Authors Neil GaimanJames Patterson Diana Gabaldon Margaret Atwood Janet Evanovich ConfidentialPaulo Coelho Nicholas Sparks John Grisham Jennifer Weiner Kathryn Stockett
  15. Make your author profile stand out! Add your blog
  16. Make your author profile stand out! Shelve some books
  17. Make your author profile stand out! Update your fans
  18. Make your author profile stand out! Add your eventsPost your events and invite your Goodreads friends Author Lisa See has gottenexcellent results by messagingfriends located in each city she visits on tour
  19. Goodreads groups.Anyone can create, manage, and maintain a Goodreads Book Club or Group. They are typically created around a singlegenre or author.Authors can use groups to have in-depth conversations with their fans.
  20. photo by Jesse Chan-Norris http://jcn.meGet people talking
  21. Your goal is to get reviews,especially early in the life of your book. Reviews help new readers discover your book
  22. Your goal is to get reviews,especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book
  23. Your goal is to get reviews,especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book Goodreads reviews work harder for you
  24. What Happens on Goodreads ... Doesn’t Stay on Goodreads Goodreads Reviews Shared on
  25. Giveaways Help Kick Start Book Discovery
  26. Some tips to make your giveaway great.Start early: Three months pre-publication is ideal.A month is the perfect amount of time to let plenty ofpeople enter your giveaway.Giveaways offering 20 books or more will get, on average, 887entries with 50% of those people adding the book to their to-read shelves. 45% of winners review the books they win.The more books you offer, the more reviews you’re likely to get.Don’t be afraid to run multiple giveaways for a single title.
  27. 30 24 Books Added Stats forBooks Added 18 Beautiful Ruins 12 6 0 Jan Feb Mar Apr May
  28. Books Added Stats for Beautiful Ruins 300 240 Books Added 180 120 60 0 Jan Feb Mar Apr May June July
  29. Giveaways encourage people to Add the Book.
  30. People who have added the book to their to-readshelves receive an email on the publication date.
  31. Use the giveaway widget on your blog, Facebook page, or website to encourage your fans to enter.
  32. Amplify your reach.Self-serve ads can be targeted by author and genre.Add a call to action like “add to my books!” or “enter to win.”Giveaways with ads attract 56% more entries than giveaways without ads.
  33. The Power of a Promoted Giveaway Promoted Giveaway Normal Giveaway
  34. Bringing it all together
  35. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  36. Mini Influencers Spread the Word
  37. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  38. A Taste Based AlgorithmIf you liked these books, thousands of other readers liked these similar books…
  39. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  40. Listopia Allows for Browsing & Discovery
  41. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  42. Useful Links http://www.goodreads.com/author/program Information about the Author Program, including who is eligible and how to join. If you’re not yet a Goodreads Author, this is a very useful page. http://www.goodreads.com/author/how_to Useful information on how to do anything and everything in the Goodreads Author Program, including links to giveaways, featured author groups, and more.http://www.slideshare.net/GoodreadsPresentations Previous presentations we’ve given, as well as several slideshow tutorials.
  43. Patrick Brown Director, Community pbrown@goodreads.comtwitter.com/patrickrbrown

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