Helping Readers Discover Your Books

350,000 New Titles in 2011
Source: Bowker

150,000 New Titles in 2011
in the UK Source: The Publishers Association

150,000 - 200,000 Self-Published Source:
Bowker

600,000 Self-Published Titles in 2015
Source: Bowker

39% of Books Sold Online

photo by john.a.ward

Our Mission To Help Readers
Find and Share Books They Love Confidential

Recommendations are what get people
excited about books. Recommendations from Recommendations from the Friends Community Recommendations from our new book Recommendation Engine Confidential 10

17 Million members 525 Million
books shelved 23 Million reviews

photo by o5com 11 million
books discovered a month (added to to-read) Every second... 4 books are discovered on Goodreads

photo by StatueLibertyNPS Build your
platform

Metadata. Goodreads sources book metadata
from publisher ONIX feeds, Ingram, Firebrand, and OCLC WorldCat. We will also soon begin importing data from Amazon, including international book metadata.

Goodreads Is A Social Media
Platform For Authors EL James 70,000 Authors Neil Gaiman James Patterson Diana Gabaldon Margaret Atwood Janet Evanovich Confidential Paulo Coelho Nicholas Sparks John Grisham Jennifer Weiner Kathryn Stockett

Make your author profile stand
out! Add your blog

Make your author profile stand
out! Shelve some books

Make your author profile stand
out! Update your fans

Make your author profile stand
out! Add your events Post your events and invite your Goodreads friends Author Lisa See has gotten excellent results by messaging friends located in each city she visits on tour

Goodreads groups. Anyone can create,
manage, and maintain a Goodreads Book Club or Group. They are typically created around a single genre or author. Authors can use groups to have in-depth conversations with their fans.

photo by Jesse Chan-Norris http://jcn.me
Get people talking

Your goal is to get
reviews, especially early in the life of your book. Reviews help new readers discover your book

Your goal is to get
reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book

Your goal is to get
reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book Goodreads reviews work harder for you

What Happens on Goodreads ...
Doesn’t Stay on Goodreads Goodreads Reviews Shared on

Giveaways Help Kick Start Book
Discovery

Some tips to make your
giveaway great. Start early: Three months pre-publication is ideal. A month is the perfect amount of time to let plenty of people enter your giveaway. Giveaways offering 20 books or more will get, on average, 887 entries with 50% of those people adding the book to their to- read shelves. 45% of winners review the books they win. The more books you offer, the more reviews you’re likely to get. Don’t be afraid to run multiple giveaways for a single title.

30 24 Books Added Stats
for Books Added 18 Beautiful Ruins 12 6 0 Jan Feb Mar Apr May

Books Added Stats for Beautiful
Ruins 300 240 Books Added 180 120 60 0 Jan Feb Mar Apr May June July

Giveaways encourage people to Add
the Book.

People who have added the
book to their to-read shelves receive an email on the publication date.

Use the giveaway widget on
your blog, Facebook page, or website to encourage your fans to enter.

Amplify your reach. Self-serve ads
can be targeted by author and genre. Add a call to action like “add to my books!” or “enter to win.” Giveaways with ads attract 56% more entries than giveaways without ads.

The Power of a Promoted
Giveaway Promoted Giveaway Normal Giveaway

Bringing it all together

Finding an Audience From Scratch
160 Republished by S&S 140 4. Listopia 120 People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep

Mini Influencers Spread the Word

Finding an Audience From Scratch
160 Republished by S&S 140 4. Listopia 120 People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep

A Taste Based Algorithm If
you liked these books, thousands of other readers liked these similar books…

Finding an Audience From Scratch
160 Republished by S&S 140 4. Listopia 120 People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep

Listopia Allows for Browsing &
Discovery

Finding an Audience From Scratch
160 Republished by S&S 140 4. Listopia 120 People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep

Useful Links http://www.goodreads.com/author/program Information about
the Author Program, including who is eligible and how to join. If you’re not yet a Goodreads Author, this is a very useful page. http://www.goodreads.com/author/how_to Useful information on how to do anything and everything in the Goodreads Author Program, including links to giveaways, featured author groups, and more. http://www.slideshare.net/GoodreadsPresentations Previous presentations we’ve given, as well as several slideshow tutorials.

Patrick Brown Director, Community pbrown@goodreads.com
twitter.com/patrickrbrown