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How People Discover Books Online
photo by: Eduardo Cuducos
5,000,000Distinct titles shelved on       Goodreads             Source: Bowker
350,000New Titles in 2011   Source: Bowker
150,000 - 200,000  Self-Published    Source: Bowker
600,000Self-Published Titles in 2015                           Source: Bowker
39% of Books Sold Online
photo by john.a.ward
photo by Anja Johnson“   Between us and our readership, there’s a brick wall    and we have little hammers, and if we keep...
12 million members
Deep Reading Data250 million200 million                400 million books shelved,              growing at 20 million a mon...
photo by o5com7 million books discovered a month (added to to-read)  Every second...
photo by o5com7 million books discovered a month (added to to-read)  Every second...        2 books are discovered        ...
Finding an Audience From Scratch                                160                                                       ...
Mini Influencers Spread the Word
Finding an Audience From Scratch                                160                                                       ...
A Taste Based AlgorithmIf you liked these books, thousands of other readers liked these similar books…
Finding an Audience From Scratch                                160                                                       ...
Listopia Allows for Browsing & Discovery
Building Buzz Before Launch                                90                                80                           ...
Giveaways Help Kick Start Book Discovery
What Happens on Goodreads ...         Doesn’t Stay on GoodreadsGoodreads Reviews on   Goodreads Updates Shared on
Goodreads Drives Book Discovery on Facebook• Currently seeing 16 million books shared per month.• Generating 700 million i...
Building Buzz Before Launch                                90                                80                           ...
Targeted Advertising
Building Buzz Before Launch                                90                                80                           ...
What about Author Involvement?Tips for using Goodreads as an Author.
Goodreads Author Program     52,000 Authors
Make your author profile stand out!            Add your blog                             Whenever you                     ...
Make your author profile stand out!          Shelve some books                            Suggestion: create an           ...
Make your author profile stand out!                           Post your eventsPost your events and invite your       Goodr...
Make your author profile stand out!              Join groups to build your network   Groups are a  great place tomeet read...
What Would We Do       If We Were You?
Potential Opportunities
Use the Author Program
Goodreads Author Page                        Using Goodreads:                        - Fan interaction                    ...
Potential Opportunities
Giveaway Results
Use text ads to drive          readers to a giveawayGiveaways with text ads attract 40% more entries than those without
Sponsored Polls                      Vote & See Results                        Call to Action:                       Add t...
Sponsored Poll Result for Power of Habit                                     450                                     400  ...
Sponsored Poll Idea
Sponsored Poll Placement
Potential Opportunities
Follow the Fans
Offer to Participate in a Discussion
Otis Y Chandler, CEOotis@goodreads.com goodreads.com/otis twitter.com/otown
Goodreads PubWest 2012: How Readers Discover Books Online
Goodreads PubWest 2012: How Readers Discover Books Online
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Goodreads PubWest 2012: How Readers Discover Books Online

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This data-rich presentation was delivered by Goodreads founder and CEO Otis Chandler at the 2012 PubWest Conference in Keystone, CO. It deals with how readers discover books online, drawing from Goodreads' data to present several case-studies on book discovery.

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Goodreads PubWest 2012: How Readers Discover Books Online

  1. 1. How People Discover Books Online
  2. 2. photo by: Eduardo Cuducos
  3. 3. 5,000,000Distinct titles shelved on Goodreads Source: Bowker
  4. 4. 350,000New Titles in 2011 Source: Bowker
  5. 5. 150,000 - 200,000 Self-Published Source: Bowker
  6. 6. 600,000Self-Published Titles in 2015 Source: Bowker
  7. 7. 39% of Books Sold Online
  8. 8. photo by john.a.ward
  9. 9. photo by Anja Johnson“ Between us and our readership, there’s a brick wall and we have little hammers, and if we keep hitting ” the wall eventually we’ll punch through it. - Marketing Manager at a large publishing house, quoted in Merchants of Culture by John Thompson
  10. 10. 12 million members
  11. 11. Deep Reading Data250 million200 million 400 million books shelved, growing at 20 million a month 160 million150 million 110 million100 million 50 million 0 2008 2009 2010 2011 2012
  12. 12. photo by o5com7 million books discovered a month (added to to-read) Every second...
  13. 13. photo by o5com7 million books discovered a month (added to to-read) Every second... 2 books are discovered on Goodreads
  14. 14. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  15. 15. Mini Influencers Spread the Word
  16. 16. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  17. 17. A Taste Based AlgorithmIf you liked these books, thousands of other readers liked these similar books…
  18. 18. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  19. 19. Listopia Allows for Browsing & Discovery
  20. 20. Building Buzz Before Launch 90 80 17 reviews FriendsPeople who added to "to-read" 60 Giveaway #2 40 Genres Giveaway #1 8 reviews 20 Targeted Campaign Search 0 7/7 7/14 7/21 7/28 8/4 8/11 8/18 8/25 9/1 9/8 9/15 Published
  21. 21. Giveaways Help Kick Start Book Discovery
  22. 22. What Happens on Goodreads ... Doesn’t Stay on GoodreadsGoodreads Reviews on Goodreads Updates Shared on
  23. 23. Goodreads Drives Book Discovery on Facebook• Currently seeing 16 million books shared per month.• Generating 700 million impressions per month!!!
  24. 24. Building Buzz Before Launch 90 80 17 reviews FriendsPeople who added to "to-read" 60 Giveaway #2 40 Genres Giveaway #1 8 reviews 20 Targeted Campaign Search 0 7/7 7/14 7/21 7/28 8/4 8/11 8/18 8/25 9/1 9/8 9/15 Published
  25. 25. Targeted Advertising
  26. 26. Building Buzz Before Launch 90 80 17 reviews FriendsPeople who added to "to-read" 60 Giveaway #2 40 Genres Giveaway #1 8 reviews 20 Targeted Campaign Search 0 7/7 7/14 7/21 7/28 8/4 8/11 8/18 8/25 9/1 9/8 9/15 Published
  27. 27. What about Author Involvement?Tips for using Goodreads as an Author.
  28. 28. Goodreads Author Program 52,000 Authors
  29. 29. Make your author profile stand out! Add your blog Whenever you post something new, your fans and followers will see the post on Goodreads Readers can also receive an email digest of all new posts by their favorite authors
  30. 30. Make your author profile stand out! Shelve some books Suggestion: create an influences shelf and add your favorite books or the books that have inspired you as a writer
  31. 31. Make your author profile stand out! Post your eventsPost your events and invite your Goodreads friends Author Lisa See has gottenexcellent results by messagingfriends located in each city she visits on tour
  32. 32. Make your author profile stand out! Join groups to build your network Groups are a great place tomeet readers. Be sure to join as a reader first and discuss booksyou’re passionate about, not just your own book.
  33. 33. What Would We Do If We Were You?
  34. 34. Potential Opportunities
  35. 35. Use the Author Program
  36. 36. Goodreads Author Page Using Goodreads: - Fan interaction - Reviews/To-Read - Events
  37. 37. Potential Opportunities
  38. 38. Giveaway Results
  39. 39. Use text ads to drive readers to a giveawayGiveaways with text ads attract 40% more entries than those without
  40. 40. Sponsored Polls Vote & See Results Call to Action: Add to My BooksAppears in Newsfeed
  41. 41. Sponsored Poll Result for Power of Habit 450 400 350People who added book to "to-read" 300 NPR Fresh Air Ads + Sponsored Poll Movers & Shakers 250 Rate Books Page 200 Published 150 Other 100 50 Friends Search 0 3/1/12 3/8/12 3/15/12 3/22/12 3/29/12 4/5/12 4/12/12 4/19/12 4/26/12
  42. 42. Sponsored Poll Idea
  43. 43. Sponsored Poll Placement
  44. 44. Potential Opportunities
  45. 45. Follow the Fans
  46. 46. Offer to Participate in a Discussion
  47. 47. Otis Y Chandler, CEOotis@goodreads.com goodreads.com/otis twitter.com/otown

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