2013 BEA: Goodreads 201 for Publishers

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2013 BEA: Goodreads 201 for Publishers

  1. 1. Helping Readers Discover Your Books
  2. 2. 18 Million members
  3. 3. 18 Million members570 Million books shelved
  4. 4. 18 Million members570 Million books shelved24 Million reviews
  5. 5. &
  6. 6. Goodreads is for all readers,no matter how you read.What Isn’t Changing
  7. 7. 11 million books discovered a month (added to to-read)
  8. 8. 11 million books discovered a month (added to to-read)250 books are marked to-read
  9. 9. photo by StatueLibertyNPSBuild your platform
  10. 10. Metadata.Goodreads sources book metadata from publisher ONIX feeds, Ingram, Firebrand, and OCLC WorldCat.We will also soon begin importing data from Amazon, including international book metadata.
  11. 11. Confidential74,000 AuthorsJames PattersonEL JamesPaulo CoelhoDiana Gabaldon Margaret AtwoodNeil GaimanJennifer WeinerNicholas Sparks John Grisham Deborah HarknessJohn Green
  12. 12. Get people talkingphoto by Jesse Chan-Norris http://jcn.me
  13. 13. Your goal is to get reviews,especially early in the life of your book.
  14. 14. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your book
  15. 15. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your book
  16. 16. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your book
  17. 17. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your bookThey help readers decide to read your book
  18. 18. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your bookThey help readers decide to read your book
  19. 19. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your bookThey help readers decide to read your book
  20. 20. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your bookThey help readers decide to read your bookGoodreads reviews work harder for you
  21. 21. What Happens on Goodreads ...Doesn’t Stay on GoodreadsGoodreads Reviews Shared on
  22. 22. Giveaways Help Kick Start Book Discovery
  23. 23. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/131400020040060080010001200BooksAdded
  24. 24. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/131400020040060080010001200BooksAddedgiveaway #1
  25. 25. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/131400020040060080010001200BooksAddedgiveaway #1giveaway #2
  26. 26. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/131400020040060080010001200BooksAddedgiveaway #1giveaway #2movers & shakers
  27. 27. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/131400020040060080010001200BooksAddedgiveaway #1giveaway #2movers & shakerspre-publication
  28. 28. Some Tips to Make Your GiveawayGREAT
  29. 29. Some Tips to Make Your GiveawayGREAT• Start early: 3 to 5 months pre-publication
  30. 30. Some Tips to Make Your GiveawayGREAT• Start early: 3 to 5 months pre-publication• Give it time: run giveaway at least 1 month
  31. 31. Some Tips to Make Your GiveawayGREAT• Start early: 3 to 5 months pre-publication• Give it time: run giveaway at least 1 month• Offer more books: more books = more reviews
  32. 32. Some Tips to Make Your GiveawayGREAT• Start early: 3 to 5 months pre-publication• Give it time: run giveaway at least 1 month• Offer more books: more books = more reviews• Do it again: run multiple giveaways for each title
  33. 33. Giveaways encourage people to Add the Book.
  34. 34. People who have added the book to their to-readshelves receive an email on the publication date.
  35. 35. Mobilize your existing fan base.
  36. 36. Building Anticipation & Awareness12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/1310000100200300400500600700800900BooksAdded
  37. 37. 829 adds on first dayBuilding Anticipation & Awareness12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/1310000100200300400500600700800900BooksAdded
  38. 38. 829 adds on first dayBuilding Anticipation & AwarenessCover Reveal12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/1310000100200300400500600700800900BooksAdded
  39. 39. Featured Author Group829 adds on first dayBuilding Anticipation & AwarenessCover Reveal12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/1310000100200300400500600700800900BooksAdded
  40. 40. Featured Author Group829 adds on first dayBuilding Anticipation & AwarenessCover Reveal12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/1310000100200300400500600700800900BooksAddedpre-publication
  41. 41. Featured Author Group829 adds on first dayBuilding Anticipation & AwarenessCover Reveal12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/1310000100200300400500600700800900BooksAddedpre-publication5,500+ people have added the book
  42. 42. Bringing it all togetherPhoto credit: SSG Chris Branagan http://bit.ly/13Opna8
  43. 43. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAdded
  44. 44. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAdded
  45. 45. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAddedfirst giveawayfive months pre-publication
  46. 46. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAdded
  47. 47. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAddedsecond giveawayends at publication1/4 books offered, 2x entries
  48. 48. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAdded
  49. 49. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAddedpersonal selection emailsent to fans of the author’s backlistmarch 26
  50. 50. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAdded
  51. 51. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAddedsponsored pollmarch 19
  52. 52. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAdded
  53. 53. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAddedhomepage roadblockapril 2 (pub date)
  54. 54. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAdded
  55. 55. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13180002004006008001000120014001600BooksAddedexclusive interviewapril newslettersent to 13.5 million people
  56. 56. Trends and Take-aways
  57. 57. the social context: 1500 peopleadded it after seeing friends add itTrends and Take-aways
  58. 58. the social context: 1500 peopleadded it after seeing friends add itgoodreads effort pays off: 1350people added it fromrecommendations or ‘rate books’Trends and Take-aways
  59. 59. the social context: 1500 peopleadded it after seeing friends add itgoodreads effort pays off: 1350people added it fromrecommendations or ‘rate books’Trends and Take-awaysthe rise of mobile: 1/5 ofeveryone who added the book didso from a mobile device
  60. 60. 5 Habits of Highly Successful Publishers(on Goodreads)1. Start Early.2. Involve your authors.3. Pay attention to your stats.4. Use content to build anticipation.5. Keep the momentum up.
  61. 61. Useful Linkshttp://www.goodreads.com/author/how_toUseful information on how to do anything and everythingin the Goodreads Author Program, including links togiveaways, featured author groups, and more.http://www.slideshare.net/GoodreadsPresentationsPrevious presentations we’ve given,as well as several slideshow tutorials.http://www.goodreads.com/author/programInformation about the Author Program,including who is eligible and how to join.
  62. 62. Patrick BrownDirector, Communitypbrown@goodreads.comtwitter.com/patrickrbrown

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