2013 BEA: Goodreads 201 for Publishers

1. Helping Readers Discover Your Books

3. 18 Million members

4. 18 Million members 570 Million books shelved

5. 18 Million members 570 Million books shelved 24 Million reviews

7. Goodreads is for all readers, no matter how you read. What Isn’t Changing

8. 11 million books discovered a month (added to to-read)

9. 11 million books discovered a month (added to to-read) 250 books are marked to-read

10. photo by StatueLibertyNPS Build your platform

11. Metadata. Goodreads sources book metadata from publisher ONIX feeds, Ingram, Firebrand, and OCLC WorldCat. We will also soon begin importing data from Amazon, including international book metadata.

12. Confidential 74,000 Authors James Patterson EL James Paulo Coelho Diana Gabaldon Margaret Atwood Neil Gaiman Jennifer WeinerNicholas Sparks John Grisham Deborah Harkness John Green

13. Get people talking photo by Jesse Chan-Norris http://jcn.me

14. Your goal is to get reviews, especially early in the life of your book.

15. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book

18. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book

21. Your goal is to get reviews, especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book Goodreads reviews work harder for you

22. What Happens on Goodreads ... Doesn’t Stay on Goodreads Goodreads Reviews Shared on

23. Giveaways Help Kick Start Book Discovery

24. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1400 0 200 400 600 800 1000 1200 BooksAdded

25. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1400 0 200 400 600 800 1000 1200 BooksAdded giveaway #1

26. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1400 0 200 400 600 800 1000 1200 BooksAdded giveaway #1 giveaway #2

27. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1400 0 200 400 600 800 1000 1200 BooksAdded giveaway #1 giveaway #2 movers & shakers

28. 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1400 0 200 400 600 800 1000 1200 BooksAdded giveaway #1 giveaway #2 movers & shakers pre-publication

29. Some Tips to Make Your Giveaway GREAT

30. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication

31. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month

32. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month • Offer more books: more books = more reviews

33. Some Tips to Make Your Giveaway GREAT • Start early: 3 to 5 months pre-publication • Give it time: run giveaway at least 1 month • Offer more books: more books = more reviews • Do it again: run multiple giveaways for each title

34. Giveaways encourage people to Add the Book.

35. People who have added the book to their to-read shelves receive an email on the publication date.

36. Mobilize your existing fan base.

37. Building Anticipation & Awareness 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded

38. 829 adds on first day Building Anticipation & Awareness 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded

39. 829 adds on first day Building Anticipation & Awareness Cover Reveal 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded

40. Featured Author Group 829 adds on first day Building Anticipation & Awareness Cover Reveal 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded

41. Featured Author Group 829 adds on first day Building Anticipation & Awareness Cover Reveal 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded pre-publication

42. Featured Author Group 829 adds on first day Building Anticipation & Awareness Cover Reveal 12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13 1000 0 100 200 300 400 500 600 700 800 900 BooksAdded pre-publication 5,500+ people have added the book

43. Bringing it all together Photo credit: SSG Chris Branagan http://bit.ly/13Opna8

44. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded

45. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded

46. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded first giveaway five months pre-publication

47. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded

48. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded second giveaway ends at publication 1/4 books offered, 2x entries

49. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded

50. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded personal selection email sent to fans of the author’s backlist march 26

51. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded

52. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded sponsored poll march 19

53. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded

54. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded homepage roadblock april 2 (pub date)

55. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded

56. 12/6/12 12/26/12 1/15/13 2/4/13 2/24/13 3/16/13 4/5/13 4/25/13 5/15/13 1800 0 200 400 600 800 1000 1200 1400 1600 BooksAdded exclusive interview april newsletter sent to 13.5 million people

57. Trends and Take-aways

58. the social context: 1500 people added it after seeing friends add it Trends and Take-aways

59. the social context: 1500 people added it after seeing friends add it goodreads effort pays off: 1350 people added it from recommendations or ‘rate books’ Trends and Take-aways

60. the social context: 1500 people added it after seeing friends add it goodreads effort pays off: 1350 people added it from recommendations or ‘rate books’ Trends and Take-aways the rise of mobile: 1/5 of everyone who added the book did so from a mobile device

61. 5 Habits of Highly Successful Publishers (on Goodreads) 1. Start Early. 2. Involve your authors. 3. Pay attention to your stats. 4. Use content to build anticipation. 5. Keep the momentum up.

62. Useful Links http://www.goodreads.com/author/how_to Useful information on how to do anything and everything in the Goodreads Author Program, including links to giveaways, featured author groups, and more. http://www.slideshare.net/GoodreadsPresentations Previous presentations we’ve given, as well as several slideshow tutorials. http://www.goodreads.com/author/program Information about the Author Program, including who is eligible and how to join.

63. Patrick Brown Director, Community pbrown@goodreads.com twitter.com/patrickrbrown

2013 BEA: Goodreads 201 for Publishers

2013 BEA: Goodreads 201 for Publishers

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2013 BEA: Goodreads 201 for Publishers