5 Tips for Earning DonationsThrough Holiday Shopping with GoodShop      A step-by-step campaign for boosting         your ...
Projected Holiday Shopping Trends•   Holiday shoppers say they plan to shell out an average of $704.18 on    holiday gifts...
Why GoodShop?                              More than                               100,000                             Mon...
Tip #1: Set a Holiday FundraisingGoal•   Pick an achievable goal for your organization based on the average    donation am...
Tip #2: Engage with Twitter1. Announce your campaign and activate   your Twitter audience    “Help Push America raise $100...
Tip #3 Start a viral FacebookCampaign (Slide 1 of 2)1. Activate your Fan base with a viral post:    “Push America is tryin...
Tip #3 Start a viral FacebookCampaign (Slide 2 of 2)2.    Check the GoodSearch Facebook page      frequently for new coupo...
Tip #4: Add GoodShop to yourHoliday Cards & Fundraising Letters•   Include a message about GoodShop    in your holiday car...
Tip #5: Send an email or newsletterupdate•   Send your supporters an email to let    them know about how using GoodShop   ...
A Word on Messaging•   Clearly articulate your monetary goal in all your marketing channels    Push America is trying to r...
Other Opportunities•   Help you supporters better understand how GoodShop works by sending    them this video link:    htt...
Using the GoodToolbarCHARITY NAME•      Users earn donations as they shop and search the internet•      Donations and Good...
Thank You                    &              Happy Holidays!11/27/2011   ©2011 GoodSearch, LLC All Rights Reserved   13
Upcoming SlideShare
Loading in …5
×

GoodSearch Holiday Marketing Guide

3,123 views

Published on

Published in: Technology
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
3,123
On SlideShare
0
From Embeds
0
Number of Embeds
515
Actions
Shares
0
Downloads
47
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

GoodSearch Holiday Marketing Guide

  1. 1. 5 Tips for Earning DonationsThrough Holiday Shopping with GoodShop A step-by-step campaign for boosting your GoodShop revenue stream
  2. 2. Projected Holiday Shopping Trends• Holiday shoppers say they plan to shell out an average of $704.18 on holiday gifts and seasonal merchandise1• Online retail commerce in the U.S. alone will grow 13.2 % to $187 billion2• Online shopping scored higher in almost every respect than did shopping at walk-in stores in Consumer Reports Annual Electronics Buying Survey3• Respondents made 34 % of electronics purchases online, which is more than double the percentage from just five years ago31. Source: NRF; The NRF 2011 Holiday Consumer Intentions and Actions Survey2. Source: J.P. Morgan via TechCrunch; Global E-Commerce Revenue To Grow By 19 Percent In 2011 To $680B by Leena Rao3. Source: Consumer Reports; Annual Consumer Reports Electronics Issue11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 2
  3. 3. Why GoodShop? More than 100,000 Money saving We donate a Over 2,500 coupons percentage of major brands every purchase to your cause GoodShop11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 3
  4. 4. Tip #1: Set a Holiday FundraisingGoal• Pick an achievable goal for your organization based on the average donation amount and your number of supporters1 Supporters Avg Donation Multiplier1 Donations Earned 10 x $21 $210 100 x $21 $2,100 1,000 x $21 $21,000 10,000 x $21 $210,000 1. The average GoodShop partner donation is 3%, multiplied by the expected average spend of $704 would be $21 donation11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 4
  5. 5. Tip #2: Engage with Twitter1. Announce your campaign and activate your Twitter audience “Help Push America raise $100k! Shop at GoodSearch.com for all your Holiday Gifts! Pls RT”2. Check the GoodSearch Twitter feed frequently for new coupons and retweet “From GoodShop: Buy.com - Buy.com - 10% Back on All Purchases TODAY ONLY - Pre Black Friday Event http://bit.ly/u4wL9D”3. Update your followers frequently on your progress “We’ve earned over $5000 through shopping today! We’ve earned $35,000 so far. Keep it up! Tell your friends!”11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 5
  6. 6. Tip #3 Start a viral FacebookCampaign (Slide 1 of 2)1. Activate your Fan base with a viral post: “Push America is trying to raise $100k through holiday shopping this year to benefit persons with disabilities. To help us reach this goal, please do your shopping through GoodShop.com and choose Push America as your charity. Goodshop will donate a portion of their profits to us for every purchase you make. Please repost and spread the word!”11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 6
  7. 7. Tip #3 Start a viral FacebookCampaign (Slide 2 of 2)2. Check the GoodSearch Facebook page frequently for new coupons and share with your audience “From GoodShop: Buy.com - Buy.com - 10% Back on All Purchases TODAY ONLY - Pre Black Friday Event http://bit.ly/u4wL9D”3. Update your followers frequently on your progress “We’ve earned over $5000 through shopping today! We’ve earned $35,000 so far. Keep it up! Tell your friends!”11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 7
  8. 8. Tip #4: Add GoodShop to yourHoliday Cards & Fundraising Letters• Include a message about GoodShop in your holiday cards or fundraising letters: “If your are shopping online for gifts this year, please consider using GoodShop.com. They will donate a portion of their profits to our cause with every purchase that you make” “Save money with over 100,000 coupons from 2,500 major retailers and earn donations for Push America through GoodShop.com when you shop for the holidays this year” “Give back this holiday season. Buy your gifts through GoodShop.com and they will donate part of your purchase back to Push America. Save at over 2,500 major retailers with coupons and free-shipping offers.” “Get coupons and donation alerts from over 2,500 online retailers with the Goodsearch.com toolbar and earn donations for Push America”11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 8
  9. 9. Tip #5: Send an email or newsletterupdate• Send your supporters an email to let them know about how using GoodShop can benefit your organization: “Dear Friend of Push America, With the holiday season approaching, many of us have already begun buying gifts for friends and family. This year we would like to raise $100,000 to help benefit those with disabilities. We need your help to hit this goal. All we need you to do is purchase your holiday gifts through GoodShop.com. They work with over 2,500 major brands like Amazon, Best Buy, JC Penny, Nike, Target, Walmart and more. GoodShop will donate part of their profit to Push America on every purchase you make at no extra cost to you. They also have over 100,000 coupons being refreshed daily to help you save this holiday season. You can also download the GoodSearch Toolbar and get donation reminders and coupon alerts when you shop online at any of their 2,500 partner stores without having to visit their website. Please help us achieve this goal and give back to the community even as you are giving gifts to your loved ones.”11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 9
  10. 10. A Word on Messaging• Clearly articulate your monetary goal in all your marketing channels Push America is trying to raise $100k during the holiday shopping season to support the Journey of Hope campaign• Demonstrate the value of using GoodShop • More than 2,500 major retailers including Amazon, Apple, Best Buy, JC Penny, Macy’s, Target and Walmart • Over 100,000 coupons updated daily to help stretch a dollar a little farther this holiday season • GoodShop will donate an average of 3% of every purchase to your cause• Alert your supporters to new coupons broadcast on Twitter and Facebook• Frequently update your supporters on progress toward the goal11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 10
  11. 11. Other Opportunities• Help you supporters better understand how GoodShop works by sending them this video link: http://www.youtube.com/user/GoodSearchVideos#p/a/u/0/Rijmf7-kmi4• Sending out a press release locally http://www.goodsearch.com/getinvolved.aspx#media11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 11
  12. 12. Using the GoodToolbarCHARITY NAME• Users earn donations as they shop and search the internet• Donations and GoodCoupons buttons will light up when you visit any of our 2,500 merchant partners like Apple, Best Buy, JC Penny, Target and more• Your non-profit’s logo allows users to click directly to your site and builds everyday awareness • If you haven’t requested a customized toolbar for your non-profit, click here to apply: http://www.goodsearch.com/toolbarapp.aspx• Users can track their personal donation earnings and your non-profit’s overall donation earnings right on the toolbar11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 12
  13. 13. Thank You & Happy Holidays!11/27/2011 ©2011 GoodSearch, LLC All Rights Reserved 13

×