$5,000 GoodApp Giveaway

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The non-profit guide to our new GoodApp including features, FAQ, application guidelines and promotional materials to get the most out of your non-profits custom GoodApp.

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$5,000 GoodApp Giveaway

  1. 1. $5,000 GoodApp Giveaway! Your guide to our new GoodAppPromotional materials to help you earn donation awards
  2. 2. The ContestWhen:April 1 – 30, 2012What:• Supporters download your custom GoodApp• Must have at least 50 downloads to qualify for prizes• The charity with the most downloads wins!Prizes:• Grand Prize: $1,000 – Cause with the most downloads• 3 Runners Up: $500 – Causes with 2nd, 3rd and 4th most downloads• First 50 to 50: The first 50 causes to get at least 50 downloads will each win $50**Non-profits eligible for only one (1) donation award. Top four charities will be awarded the larger donation amounts.3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 2
  3. 3. What’s new with GoodApp?CHARITY NAME• Personalized Amount Raised feature – If you’re registered, this feature will show you your personal amount raised• Charity earnings - will show you in real time how much your cause has earned.• Donation & Coupon alert - shows off the top coupon offers & donation reminders when you browse to a store’s website.• GoodCoupons widget - browse coupons by category for over 2,500 top merchants.• Expanded search functionality – In addition to searching the web, images & video, you can now also search GoodShop stores & products that result in a donation for your cause.• Preference settings - allows you to change the color, look and size of your toolbar.• Customized Widgets -Ability to customize your toolbar with over 140 cool widgets like Facebook, weather, youtube, radio & more!3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 3
  4. 4. Applying for the Custom GoodAppThe GoodApp is the newest version of the GoodSearch Custom Toolbar, so ifyour non-profit has previous applied for a Toolbar, you do not need to applyagain.If your non-profit has not previously applied, you can submit your applicationalong with an 80x23 pixel logo in JPG or GIF format here:http://www.goodsearch.com/toolbarapp.aspx3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 4
  5. 5. How to Create Your CustomDownload Link for the GoodAppUse this link when you communicate with your supporters so that everyGoodApp download counts toward your charity winning the prize.1. Go to www.goodsearch.com2. Login to your personal account3. Click on your charity’s profile4. The address bar should look something like this: http://www.goodsearch.com/nonprofit/push-america.aspx5. Copy and paste the part of the URL that contains your charity name into this link: http://www.goodsearch.com/toolbar/push-america3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 5
  6. 6. Marketing Assets3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 6
  7. 7. Sample Email CampaignSubject Line:Get the New [insert charity] App!Dear [First Name]You can now help support [insert charity]every day when you search and shop onlinewith our new app. Every web search earnsabout a penny and you can earn donationsand save money when you shop online withmore than 2,600 retailers.And if you download the [insert charity] appbefore April 30th, we could win a $1,000bonus donation from our partners atGoodSearch.com.Please download the [insert charity] apphere: [insert custom URL] and start earningdonations for us today.3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 7
  8. 8. Newsletter ContentHeadline:New [insert charity] App Helps RaiseFunds OnlineBody:[insert charity] has a new app that letsyou earn a penny when you search theweb and earn bigger donations when youshop online without spending anythingextra.If you download the [insert charity] appbefore April 30th, [insert charity] could wina $1,000 donation from our partnerGoodSearch.com.You can donate our app here: [customurl]3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 8
  9. 9. Sample Facebook CampaignMake sure to keep the GoodApp download contest in front of your support baseby communicating with your supporters frequently:April 2Please help [insert charity] win $1,000 to support our efforts. All you have to dois download the GoodApp from GoodSearch.com. The charity with the mostdownloads will win $1,000. The GoodApp lets you earn donations for [insertcharity] when you search and shop online. You can download our GoodApphere: [insert custom URL]. Please copy, paste and share this status for onehour to support [insert charity] and help us [insert charity mission]April 9Help [insert charity] win the $1,000 Grand Prize in the GoodSearch “$5,000GoodApp Giveaway”! All you have to do is download the new GoodApp forInternet Explorer or FireFox. The non-profit with the most downloads by April 30will win $1,000! Download it here:3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 9
  10. 10. Sample Facebook CampaignMake sure to keep the GoodApp download contest in front of your support baseby communicating with your supporters frequently:April 16Did you know that you can earn donations for [insert charity] every time yousearch the web or shop online? Download the [insert charity] GoodApp. You’llearn about a penny every time you search and earn donations when you shoponline. Together we can make a difference, download it here: [insert customURL]April 23Only 7 days to download [insert charity] GoodApp & win $1,000. Download &tell your friends: [insert custom URL] #charitytuesday3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 10
  11. 11. Sample Twitter CampaignMake sure to keep your twitter posts to 140 total characters. You can use a site likehttp://bitly.com/ to shorten your linksApril 3Support [insert charity] download our custom app here [insert custom url] help win$1,000! #charitytuesday pls RTApril 10[insert charity] GoodApp lets you earn donations to support us when you search &shop online #charitytuesdayApril 17Earn a penny to support [insert charity] when you search the web. Download oursearch app here: [insert custom URL] #charitytuesdayApril 24Only 7 days to download [insert charity] GoodApp & win $1,000. Download & tellyour friends: [insert custom URL] #charitytuesday3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 11
  12. 12. FAQ & TermsHave more questions about the GoodSearch “$5,000 GoodApp Giveaway”?Check out our Frequently Asked Questions page:http://www.goodsearch.com/about.aspx#goodappgiveaway1Terms & Conditions:http://www.goodsearch.com/terms.aspx#goodappgiveaway3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 12
  13. 13. HOW CAN WE HELP?Our team is here to help you win any of the 54 prizes in theApril GoodApp ContestPlease email any questions to:information@goodsearch.comand we’ll be happy to assist!3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 13
  14. 14. Thank You3/29/2012 ©2011 GoodSearch, LLC All Rights Reserved 14

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