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Sunus Teknikleri

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Competitive Strategies
"International Management"
Gonca Ekici

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Sunus Teknikleri

  1. 1. International Management „ Competitive Strategies” GONCA EKICI
  2. 2. Students of Economy
  3. 3. Contents <ul><li>1. The meaning of „Competition” </li></ul><ul><li>2. Forms of Competition </li></ul><ul><li>3. Analys i s before choosing the prope r strategy </li></ul><ul><li>4. Generic Competitive Strategy: </li></ul><ul><li>Cost Leadership </li></ul><ul><li>Differrentiation </li></ul><ul><li>Focus </li></ul>
  4. 4. Competition „ Competition is the battle between businesses to win consumer acceptance and loyalty !” I MUST WIN!!! Source: Answer.com
  5. 5. Forms of Competition <ul><li>Perfect competition </li></ul><ul><li>Monopolistic competition </li></ul>
  6. 6. Perfect Competition … exists when a large number of sellers produce products or services that seem to be identical
  7. 7. Monopolistic Competition … exists when a large number of sellers produce a product or service that is perceived by consumers as being different from that of a competitor but is actually quite similar
  8. 8. Three S teps B efore I mplementing C ompetitive S trategy <ul><li>Environment Analys i s </li></ul><ul><li>Competitors Analys i s </li></ul><ul><li>Analys is own business </li></ul>
  9. 9. Strategy „ A plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result”. Source: Dictionary.com Berlin is so busy today... Which strategy I should use to get out of ZOO...
  10. 10. Porter's Generic Competitive Strategies <ul><li>HELLO EVERYONE, MY NAME IS </li></ul><ul><li>MICHAEL PORTER !!! </li></ul><ul><li>Generic Competitive Strategy, </li></ul><ul><li>which I created, is divided into : </li></ul><ul><li>Cost Leadership </li></ul><ul><li>Differentiation </li></ul><ul><li>Focus </li></ul>
  11. 11. Cost Leadership YOU MUST DECREASE YOU PRICE... $$$
  12. 12. Differrentiation BE UNIQUE !!! JUST LIKE ME .. .
  13. 13. Focus LADIES AND GENTLMEN, LISTEN TO ME. PLEASE LET ME FOCUS ON MY SPEECH
  14. 14. Porter's Matrix Source: www.provenmodels.com
  15. 15. Summary In today's competit i ve market every business should evaluate and then choose the correct strategies in order to succeed. The Generic Competitive Strategy, created by M. Porter, is one of the key to success. It is divided into Cost Leadership, Differentiation, Focus
  16. 16. A ny Q uestions ?
  17. 17. THANK YOU FOR YOUR ATTENTION !!!

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