The Business Case for Assuring The Customer Mobile Web Experience

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The move to mobile is unmistakable. Over the past year, eBay and Amazon recorded over a billion dollars apiece in sales originating from mobile devices.

Expectations for mobile performance are steep; consumers expect the mobile Internet to perform on par with the desktop.

In addition mobile marketers and content providers have little visibility into the end user experience on which the success of their business depends.

Join Ovum analysts Tony Baer and Sara Kaufman and Imad Mouline, CTO APM Solutions, Compuware to learn:

- How mobile website performance impacts your bottom line
- The latest mobile trends – from smartphone adoption to HTML5
- Proven mobile performance management strategies of several major consumer m-commerce providers
- Best practices to deliver quality mobile website, application and SMS experiences to all end-users

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  • Immediacy
  • Immediacy & Context
  • Last updated or created: Oct10Raised WADC arrow higher on slideKey themes:Delivering Web/mobile apps is complicated and involves many services.Talk trackWhy is it your data center monitoring tools can be reporting “green” but your users are unhappy? It’s because of something called “the Web applications delivery chain.” To deliver a Web or mobile application in today’s Internet, you must use a complex set of services and layers that are called the “Web application delivery chain.”These services must all work together to deliver the application to the user. If any one of them has an issue, your user will have a bad experience.First, your application must go through your major corporate ISP.Then, it travels thru the Internet.Increasingly, Web applications today are using third party or cloud services (we’ve seen companies where their home page has over 20 third party providers or services). It’s also very common to use a Content Delivery Network to accelerate the delivery of the Web application. Eventually, your Web or mobile application goes thru a local ISP or a mobile carrier.Ultimately it reaches your end user or customer, where it has to run on their local device – a computer or smart phone – and in their browser. A few years ago it seemed that only Internet Explorer mattered, but now there are a myriad of browsers on the market and, unfortunately for companies delivering Web applications, they all work a differently.
  • Context & Immediacy
  • Simplicity
  • Context & Immediacy
  • Immediacy
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