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Online retailers are faced with a difficult challenge today – the balance between a rich customer experience and the speed of their websites. While a rich experience drives more traffic, conversions and revenue, it can also cause an increase in page load time, which has the opposite effect – increased abandonment rate and lower conversions.
This challenge is further complicated by today’s modern applications that are dynamically assembled at the edge of the Internet or carrier network, in the user’s browser or mobile application. Web 2.0 code frameworks, mobile native and streaming applications, third-party and cloud services, smartphones, tablets, browsers, operating systems, ISPs, can increase complexity and page weights that can decrease site performance and compromise the end user experience.
Our featured speaker, Carter Lee, vice president of technology administration, Overstock.com, shared Overstock.com’s best practices for balancing user experience with site speed.
Overstock.com’s Lee and Compuware's CTO, Steve Tack, discussed how Overstock.com:
• Tames the challenges of modern Web 2.0 application delivery
• Measures and optimizes performance at the edge of the Internet
• Delivers robust content to customers without impacting the performance of web pages
• Balances shopping experience (to drive revenue) with site speed