How to Turn Web Traffic Into Sales - eCommerce Trends in 2010

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Many internet retailers continue to experience double digit growth – do you know how?

Customers expect flawless Web and mobile site performance – in fact 47% percent of consumers expect to wait no more than two seconds for a Web page to load. And 58% of mobile phone users expect Websites to load as quickly on their mobile phone as on their PC.

Successful retailers leverage the latest eCommerce strategies ranging from social media to mobile to acquire and retain customers.

Join Forrester Vice President, Principal Analyst, Sucharita Mulpuru and
Compuware Gomez Vice President of Performance Strategies, Matt Poepsel to learn:

• The latest eCommerce trends in 2010
• How to ensure more Website traffic equals more revenue
• What contributes to shopping cart abandonment and how to combat the issue
• How to meet customers’ web experience expectations regardless of the browser or device they use

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  • Behavioral targeting
  • Browser fragmentation
  • Steve jobs, jesus
  • Usage of videos
  • Nordstrom; shutterfly; ebay
  • Matt tie into how they do it and when they do it… normal and peak usage!
  • Not only are the usage of social and mobile increasing, but customer expectations about the performance are extremely high.
  • Mobile, as sucharita has said is smaller but is not a fad- projections show it outstripping access via desktop
  • There are trends to be aware of and to begin to assess and integrate, But the basics matter most. Can you access the site, can you complete a transaction and Can you easily find or do whatever you are trying to do from any device or location.
  • Q & a session
  • Find out more
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