Welcome to “Five Tips to Improve Online Experience, Drive Revenue and Reduce Costs” a co-presentation by Forrester Research and Gomez. The current economic downturn has created a lot of uncertainty, one outcome of this is that companies are placing a greater emphasis on e-commerce as the cost-saving channel with the lowest overhead. Companies are trying to determine the best changes to make to improve their online channel to retain customers and improve sales. This webinar will focus on how to identify and fix issues impacting the usability and quality of your Internet channel.
Presenters include Megan Burns Senior Analyst at Forrester Research
Matt Poepsel, VP of Performance Strategies at Gomez