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UniMity Solutions Pvt. Ltd.
3, 5th Floor, "Kasi Arcade" 116, Thyagaraya
Road, T.Nagar, Chennai 600017 India, Phone:
(91- 4...
Key Requirements of Digital Publishing
❖Multi platform Strategy
❖Single Unified Workflow for content
❖Content Management
❖...
Why Drupal?
Enterprise-class architecture that supports
Contemporary Design
Agile Development
Standards Compliance
Perform...
Design
- Contemporary, Responsive Design
Contemporary Design
Best of class UI/ UX
Consistent Colours, Fonts
Intuitive Layo...
Reader Interactivity
Comments
Sharing Content
Stickiness
Polls and Contests
Interactive Data
Presentation
Info-graphics
In...
Content Creation
Powerful content creation
Interfaces (WYSIWYG editor)
Comprehensive Content
Architecture/ Taxonomy
Conten...
Manage page layout
Add new blocks
Reposition blocks
Select content for the blocks
etc.
Select Sections from Pre-
Defined T...
Editors/ Administrators can
Define and Manage
Subscription Packs
Define Discounts and Offers
View Reports
Pay Wall with Mu...
Interface Provisions for Managing Ads
Flexible Ad Real Estate
Online Ads Booking Provision
Ad Server
Serve Ads from a Cent...
Ecommerce
- Classifieds & Content Services
Classifieds and Listings
Localized listing of services and
facilities
Tagging a...
Newsletters
Subscribe to Newsletters
Compose newsletters by selecting
content, for Editors
News Feeds
Define Outbound RSS ...
Workflow Related
Content Approval/ Publish Alerts
Newsletter Sent Notifications
New Comment/ Post for
Moderation Alerts
Co...
Helps Understand Readers’
Behavior patterns
Navigation patterns
Interests
Feedback for Other Strategies
Data Capture
Third...
Web Server
(Public Access)
Slave DB
Web Server
(Editorial Access)
Web Server
(Public Access)
Internet
Load Balancer
Memcac...
Promote Citizen Journalism
Empanel reader champions
Support in posting of
content
Regulate content through Citizen
Journal...
Present/ prompt users with content that
are adapted to the user
Capture user History to form the input
for personalization...
Thank You!
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Drupal for digital publishing.pptx

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This presentation gives an overview of the critical features for online publishing today, which Drupal as a CMS can easily make it happen.

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Drupal for digital publishing.pptx

  1. 1. UniMity Solutions Pvt. Ltd. 3, 5th Floor, "Kasi Arcade" 116, Thyagaraya Road, T.Nagar, Chennai 600017 India, Phone: (91- 44) 43923800 www.unimitysolutions.com Drupal for Digital Publishing A technology which enables to deliver right content to right person at right time - On the right device
  2. 2. Key Requirements of Digital Publishing ❖Multi platform Strategy ❖Single Unified Workflow for content ❖Content Management ❖Contemporary Design ❖Reader Engagement Features ❖Editor Features ❖Ecommerce & Ad Management ❖Newsletters, News Feeds, SM Integration ❖Alerts & Notifications ❖Site Analytics ❖Infrastructure & Hosting ❖Other Features -Personalization -Citizen Journalism
  3. 3. Why Drupal? Enterprise-class architecture that supports Contemporary Design Agile Development Standards Compliance Performance & Scalability Extendibility Security considerations
  4. 4. Design - Contemporary, Responsive Design Contemporary Design Best of class UI/ UX Consistent Colours, Fonts Intuitive Layout Ease of Access and Task Orientation Responsive Design Multi Device Support Device Optimized Functionalities Multilingual Capabilities
  5. 5. Reader Interactivity Comments Sharing Content Stickiness Polls and Contests Interactive Data Presentation Info-graphics Interactive Tools like QR Code Integration Reader Recognition Leaderboards Badges Reader Engagement Features
  6. 6. Content Creation Powerful content creation Interfaces (WYSIWYG editor) Comprehensive Content Architecture/ Taxonomy Content Management Content Publish Workflow Content Promotions and Sequencing Manage Specials Special Pages Banners and Special Links Editor Features - Content Publishing Workflow & Editorial Dashboard
  7. 7. Manage page layout Add new blocks Reposition blocks Select content for the blocks etc. Select Sections from Pre- Defined Templates Drag & Drop Interface Quick Preview Useful for creating new Specials Pages Editor Features - Dynamic Layout Management
  8. 8. Editors/ Administrators can Define and Manage Subscription Packs Define Discounts and Offers View Reports Pay Wall with Multi-stage access control Pay per View Subscribe for access Pay for Download Online Payment Collection Ecommerce - Subscriptions & Paywall Management
  9. 9. Interface Provisions for Managing Ads Flexible Ad Real Estate Online Ads Booking Provision Ad Server Serve Ads from a Central Server Ad Tracking Clicks & Impressions Expiry Support for Other Types of Ads Contextual AdSense Ads Pay-per-click Ads Personalized Ads Targeted Ads Ecommerce - Ad Management
  10. 10. Ecommerce - Classifieds & Content Services Classifieds and Listings Localized listing of services and facilities Tagging and Listing of Ads Intuitive Ad Search Online Ad Bookings Ad Submission workflow integrated with payment Online Interactions between Buyer/ Seller etc.
  11. 11. Newsletters Subscribe to Newsletters Compose newsletters by selecting content, for Editors News Feeds Define Outbound RSS Feeds for applicable content channels Social Media Integration Social Login Social Share Newsletters, News Feeds, SM Integration
  12. 12. Workflow Related Content Approval/ Publish Alerts Newsletter Sent Notifications New Comment/ Post for Moderation Alerts Competition Close Date Alerts Event Related Server Monitor Alerts Alerts Defined in Analytics - Peak in Traffic, Page Views Threshold Based Alerts Alerts & Notifications
  13. 13. Helps Understand Readers’ Behavior patterns Navigation patterns Interests Feedback for Other Strategies Data Capture Third Party Tools (or) Custom engine used to Capture User Activities Reports generated using the Captured Data Technology & Business Processes - Site Analytics
  14. 14. Web Server (Public Access) Slave DB Web Server (Editorial Access) Web Server (Public Access) Internet Load Balancer Memcache Master DB Replication Varnish Varnish Firewall VPN / Intranet Writes Reads Solr Search High Availability Cloud Hosting 24X7 Monitoring Planned Failover High Scalability Content Distribution Network Multi-level Caching Efficient and Optimized Server Architecture Technology & Business Processes - Infrastructure & Hosting
  15. 15. Promote Citizen Journalism Empanel reader champions Support in posting of content Regulate content through Citizen Journalism Define least intrusive Guidelines, Automated Workflow whilst maintaining Credibility Other Features - Citizen Reporter Management
  16. 16. Present/ prompt users with content that are adapted to the user Capture user History to form the input for personalization Explicit Personalization Collected user preference based Presentation Implicit Personalization Presentation based on the behavior patterns of that user/ user group. Some Features Recommended Content Targeted Ads Related Articles User Dashboard Other Features - Personalization
  17. 17. Thank You!

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