Championing communications

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Championing communications

  1. 1. CHAMPIONING COMMUNICATIONS in a multicultural marketplace
  2. 2. WAYS YOU CAN BE A CHAMPION7
  3. 3. 1 DEFINE Help your organization define or redefine what general market means in the context of a more multicultural marketplace. REDEFINE
  4. 4. DEEP Engage your insights/ research team to do a “deep dive” of your multicultural consumer. DIVE 2
  5. 5. Track and monitor on the youth market, even if they are not your target customer. TRACK & MONITOR 3
  6. 6. Re-evaluate the geographic regions for shifts in demographics. RE- 4 EVALUATE
  7. 7. AUDIT Audit your marcom activities in the multicultural marketplace. 5
  8. 8. IDENTIFY If you have yet to market to the multicultural marketplace, identify a strategy to test. A STRATEGY 6
  9. 9. SEEK Seek the multicultural experts in your organization – internally or externally. EXPERTS 7
  10. 10. Zandra Zuno Executive Director, Multicultural Marketing zzuno@golinharris.com

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