Is social media relevant to your club?
Social media is not the preserve of the young, or even the young at heart. You will find that your club members and guests across all age groups are already on the social networks. And they will be wondering why you aren’t!
With over 15 million people in the UK over the age of 30 already using Facebook – it’s safe to say that your next new member, or society booking, is already researching the golf market via the social networks.
People buy from people - how do golfers recommend your course, your facilities or your teaching pro?
Your customers use the social web
39% stated that they have discussed a product specifically on Twitter
46% of Facebook users talk about or recommending products
27% reported that they want invites for events and special offers
25% stated that they visited a site after learning about a product on a social network
As you can see from the data in this recent survey, customers like yours already use social media networks to research new products and services.
If you want to increase your tee bookings, lessons with the pro or even new membership sign-ups then you need to be taking part in conversations on these networks.
What other marketing activity will deliver sales leads direct to your email in-box?
Are you just a golf club?
There are very few golf clubs who just rely on the revenue from their members. More and more clubs are actively targeting the lucrative weddings, private parties and business meetings market. But how will they ever see your beautiful clubhouse, taste the great food that you serve and discover your attention to detail to make their special day just that little bit more special?
Target who you talk to and know who you talk to
Target who you talk to
You can build of list of people that you want to talk to, by who they follow or engage with, by who follows them, by users who discuss a certain topic – or are involved with a specific group. Customer segmentation has never been this easy.
Know who you’re talking to
If someone Likes your Facebook page, you'll get much more information about them than you would a regular visitor to your web site. You also get to learn more about someone who follows you on Twitter than if they just read your web site.
Sometimes when you play golf you need a caddy to select the right clubs
Social media marketing can be like that – think of us as your caddy
We help you make the right selections
The Digital Golfer team are specialists in using social media and digital marketing to create awareness and generate demand.
Our range of services will help you build a stronger marketing presence and deliver:
Improved tee bookings
Increased events revenues
+44 1252 302392