How Design Thinking helped us in grabbing a Job Back

How “design thinking helped us grab a job - interview bacK “

Gokul Rangarajan Anantha Krishnan UX Designer, Design Thinker https://in.linkedin.com/in/gokulrangarajan @uxpeek https://www.facebook.com/Gokulrangarajan1 IDEATORS Sales Geek, Marketing strategist https://ae.linkedin.com/pub/anantha-krishnan/61/571/a12 @Ananthsprotocal https://www.facebook.com/anantha.krishnan.5

Meet Anantha Krishnan, a sales person from Dubai with excellence in Services and Sales. A talented, dynamic, self-motivated & energetic young guy with a good skills & proper ethics in Sales Industry. Now that he is Looking for a challenging job, he attends an Interview with a leading Women’s Magazine in Dubai But on the way to interview Following are the Series of events which happened Anantha’s Interview Day With Womens MaGazine

Commuting Problems 9 A.M Unexpected flat tyre

legal stoppage 10:30 A.M Cop encounters for Foreigners Enquiry which took around 1 hour

Unavoidable Help 11: 30 A.M Couldn’t stop helping an old women with crossing the road

long chat with Client 12: 45 P.M Had a client meeting which Extended on client’s interest, as anantha is a people person

TAXI CALL TAXI 2:30 P.M Hired a Taxi which met with some engine problems on the way !!! Taxi with technical fault

12 1 2 3 4 5 67 8 9 10 11 3:30 P.M Finally reaches Interview spot late Not on time stressed & anxious

during Interview

Describe the plan of action or process on how do you Increase Distribution sales of this magazine INTERVIEWER

Though Multiple solution was in his head but was not conveyed by anantha during interview hour. he was completely left blank since he was BOTH Due to his long day anxietyanxiety Stress

............Anantha self-realized this incident which Mind blocked him from Further answering and This made him start a research on Recruitment Process and problems faced by Young people During interview hours

Anantha does a detailed analysis As well as documentation on The current day interview Facts scenarios & problems, The insights collected built him Confidence and reality about interview

He calls up his ex-colleague & good friend Gokul who is also a designer & describes the Events happened during interview & his Idea to mail the interviewer on His analysis and research along with the answers

Gokul introduces Design Thinking to Anantha, The art of creativeFocused Thinking & science of Using Empathy towards concerned People to solve a problem Design Thinking

Thus they brainstorm for more Ideas On solving the Problem of “ Recovering a bad interview by Strongly conving the Interviewer on Anantha’s capabilities, Skill as well As his long day Situation

Come to know that Data visualization is the best Solution to illustrate their Research & Analysis done based on Interview Facts & Stats

To illustrate the incidents which happened before Interview Info- Graphically Telling the hurdles faced by Anantha which lead the stress & anxious situation

What he feels he could have answered in Interview time, follows now Describe the plan of action or process on how do you Increase Distribution sales of this magazine INTERVIEWER

Growth mARKETTING Learn the target Women Audience, Make Quick Analysis, Try to Get Data, Figure out some Common Figure to target on, most of all setting a Right Goal for the brand as well as identifying Target audience’s Goal

Ideate Ask the right questions, come with random Sketch plan, Brainstorm on Possible strategy Figuring out the Platforms, Creative and Empathy Map

Email Marketing Respecting the existing users is important part of the Marketing Strategy, Special offers and Creative can Be experimented with the old users, online surveys Can also be addressed in Email Campaign

Sale and contests Exiting Offers and sale will excite Loyal Customer as well as motivate New User on try outs, Contest and Gifts will Spontaneously increase the sales SALE 40%

Apart From the above plan, Ananth Immediately came up With exclusive idea for the magazine Cooking Contest & other events for women Road Shows & outdoor events based on enpowerment B2B Social Media direct sales $

Research on interview follows

An Interviewer on a average spends only 5-7 seconds on a CV & 88% rejection rate if it contained a photo, On average, interviews last 40 minutes and this has more impact on deceision making than CVs or online profiles,

Reasons for rejections

26%because the handshake wa s t o o weak

for crossing their arms over their c h e s t d u r i ng t h e i n t e rv i e w21%

for crossing their arms over their c h e s t d u r i ng t h e i n t e rv i e w21% Facts

33% of bosses Know whether they will hire someone or not w i t h i n 90 Secs

of employers will find youon Facebook68%

43% of job seekers have used their mobile device to search as well apply

Almost 55% candidates don’t come on time to interview

30 % of people trying to go to interview in major cities face problem to reach their job on time, due to logistics and ques

People who did not perfrom well on interview due to limited skill set Due to bad travel sleep,food and psychological facts on the current day Due to un-forseen plan changes, last minute conditions Due to anxiety and fustration on time course 48% 22% 11 % 09% Reasons for bad interview performance

“If the interviewer is reading this then thats the success of this campaign, thats more than getting a job” iN infographics We mentioned ... and it was send to Interviewer as a mailer

within hours both of us get a positive reponse from the Interviewer side Hence, “Design thinking” or creative approach to Solve a problem turned the tide to success in our lives

thank you Source & Thanks http://www.atworkscotland.com/interviewtipsandfacts.php http://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/ http://www.forbes.com/fdc/welcome_mjx.shtml http://www.buzzfeed.com/erinfrye/interview-tips http://us.reachout.com/facts/factsheet/applying-and-interviewing-for-jobs http://www.harveynash.com/ch/eng/jobs/art_job_interview.asp http://www.workcoachcafe.com/2009/04/20/10-reasons-you-didnt-get-the-job/ http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/1014/ http://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/ http://www.business2community.com/human-resources/25-fun-facts-resumes-interviews-social-recruitment-0975676 http://www.quintcareers.com/job_interview_tips.html http://www.hongkiat.com/blog/your-first-interview/ http://all-free-download.com/free-vector/freepic.html http://www.freepik.com/popular-vectors http://www.vecteezy.com/ Gokul Rangarajan Anantha Krishnan UX Designer, Design Thinker https://in.linkedin.com/in/gokulrangarajan @uxpeek https://www.facebook.com/Gokulrangarajan1 Sales Geek, Marketing strategist https://ae.linkedin.com/pub/anantha-krishnan/61/571/a12 @Ananthsprotocal https://www.facebook.com/anantha.krishnan.5