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Brainstroming UX with Toy bricks- Group Thinking Meathod


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Building UX for products should obviously be team activity
Flaws in current Group Thinking methods in JAD
How workstations, Cubicles & Conference rooms kills creativity
The Alternative Path I Took
A customer journey map is a process which unearths the story of the customer’s experience both offline and online within the system from the initial point of contact, through the process of interacting. This provides a sense of the customer’s greater motivation. It is a methodology to keep the development team and organisation know more about their customers as well as it identifies the following key data.
Flaw between devices
Hole within system
Fault between channels and between the system
The main focus is to document the CX through their perspective, helping the team best understand how customers interact with the product which in turn helps identify areas of improvement. Great customer journey maps are data-driven and they visually represent the different phases your customers experience based on a variety of dimensions such as sentiment, goals etc. This also helps both the organisation & development team come closer to the users.
Lego City sets are based on city life, with the models depicting city and emergency services airport, train, construction, and civilian services.
Illustrating the Customer story with LEGO Bricks and characters
You already have some figures in place, so you can make your hands dirty with the blocks instead of pencil and paper. Illustrating the Journey becomes more interesting and detailed with block in hand especially building that along with your own team. As I showed my team the basic flow, a Quality Analyst jumped in like a teen kid, simultaneously a Performance tester started narrating the user flow scenario with the user miniature in his hand” so the user comes to our system over a long hour travel and…..” the excitement had just begun!
The task was to build a Lego city based on the requirements of our product and user scenarios. We were to conduct a business analysis phase, followed by three “sprints” to build the various scenarios. I re-discovered the benefits of using the agile methodology and how it is applicable to a real ERP implementation project. More than that we have our Personas playing with our real time LEGO setup travelling the paths undertaken and most of all our DEV teams playing users understanding their pain points, needs, solutions and probabilities.“Children need the freedom and time to play. Play is not a luxury. Play is a necessity.” Kay Redfield Jamison

Published in: Design
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