THE LTE SUBSCRIBER: UNRAVELED
As the momentum towards 4G is picking up, it 2. NON-VOICE-CENTRIC DEVICES WILL PERVADE EVERYDAY LIFE 6. USERS WILL CONSUME “DATA APPS” MORE
is evident that unlike previous evolutions of Machine-to-machine devices and inter-connectivity of everyday THAN EVER
technology (e.g. 3G) which were driven by things will ﬂood the market and their presence in a subscriber’s With the inﬂux of applications for mobile devices and the
service providers’ need to increase capacity; daily life will grow exponentially. Other than the usual mobile increased demand for real-time content delivery; new online
4G is being driven by the subscribers’ devices and laptops: home appliances, cars, electricity meters, and applications and ‘App Stores’ will drive monthly spending
realization that they can use mobile data other electronic devices will be connected to the 3G/4G network and become a major component of service provider’s ARPU.
applications in their everyday life. and exchange information over it. Apple and Google have demonstrated how much money
The ability of a service provider to link these non-voice services to service providers leave on the table by not properly
the mobile 3G/4G subscription will drive a huge revenue addressing the end-user application space.
LTE is rapidly becoming the global mobile
broadband choice, with several service providers opportunity. Achieving this would require multiple devices and Rapidly engineering and introducing such applications will
selecting the 3GPP evolution as their preferred 4G identities to be enrolled into a single user subscription using a become a critical competitiveness element. An eSDM
technology. What remains to be understood is central subscriber identity. The eSDM solution would need to have solution should support a relational global schema that can
how the end-users and their devices will use this limitless scalability with limitless proﬁles per subscription. be easily customized and extended by the service provider
immensely large, mobile, connection-pipe to while being in-service, to support in-house and third-party
3. USERS WILL EXPECT SERVICE UBIQUITY AND CONTINUITY applications.
access and share information. Let us unravel the
expected end-user behavior and requirements of Services available on 3G, such as voice and SMS, will need to be
a LTE subscriber to understand how an evolved available in LTE. Several 3GPP work items are attempting to address 7. THE LTE USER WILL SEEK A PERSONALIZED
Subscriber Data Management (eSDM) solution such topics and are basing their architecture on IP Multimedia MOBILE EXPERIENCE
can enable the LTE service provider to eﬃciently Sub-System (IMS). While this is an interesting long-term goal,
manage those expectations. today’s service deployments are mostly pre-IMS-based. An eSDM As more aspects of the user’s day-to-day life get
solution for LTE will have to cope with web-based (SOAP) and connected to the network, ranging from home
pre-IMS SIP-based (IETF) service frameworks, and enable voice and electronics and mobile devices to cars and security
UNDERSTANDING THE LTE SUBSCRIBER SMS continuity across the CS domain and LTE’s IP-based access pipe. systems, there will be a pressing demand for a more
personalized end-user experience. The service provider
1. LTE USERS WILL BE MULTI-DEVICE 4. THE LTE USER WILL DEMAND SEAMLESS MOBILITY would need to know the subscriber in order to meet their
demands and sustain market share.
Despite most ‘crystal-ball’ predictions of the early For the years to come, LTE coverage will consist of small 4G islands
2000’s, the LTE subscriber will not have a single, surrounded by a sea of 2G/3G coverage. The eSDM solution will be The service provider’s goal is to leverage the richness of
do-it-all super-device. More and more required to consolidate and seamlessly share real-time subscriber subscriber information and manage the ability of
purpose-built devices, such as eBook readers, information, such as subscriber context and location, across all applications to blend together, to create a truly
network video/photo frames, digital cameras and access domains. personalized 4G end-user experience.
navigation devices will appear on the market. The
current devices will continue to co-exist with LTE 5. THE LTE-USER WILL REQUIRE AN ALWAYS-ON AND
devices. ALWAYS-CONNECTED EXPERIENCE
To support the multi-device nature of the LTE Social networking has cultivated an expectation to communicate
subscriber, service providers will need a freely with whatever they want, whenever they want, with
multi-proﬁle, ﬂexible SDM solution that can relate whomever they want, using whichever mode they want.
these devices to a single unique subscription, and Service providers will need a supremely reliable eSDM solution with
understand real-time registration statuses with a high-availability architecture oﬀering all scenarios of internal and
the capability of selecting the right device and the geographic redundancies. The solution would need a distributed
right domain for a given data application. and layered database structure.
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