Internet Marketing Overview<br />For: <br /><ul><li>Corporations
Small Firms
Sole Proprietorship </li></li></ul><li>What is Internet Marketing?<br />Internet Marketing is designed to:<br />Effectivel...
The Main Programs<br /><ul><li> Search Engine Optimization
 Pay-Per-Click Advertising
 Local Business Marketing
 Link Building Programs
 Website Development
 Reputation Management
 Optimized Press Releases
 Custom Content Creation
 Blog Creation
 Web 2.0 Networking
 Affiliate Programs</li></li></ul><li>The Basic Placements of Google<br />
The Basic Placements of Google<br />
SEO<br />   Search Engine Optimization<br /><ul><li>75% of all Users Click Here
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GOiMarketing Inc, Internet Marketing, Search Engine Optimization, Pay-per-Click, Website Design, Content Creation, Link Building, Local Search, Optimized Press Release, Reputation Management, Web 2.0 Community Social Networking, E-Commerce, Blogs, CRM, Sa

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http://goimarketing.com/ offers search engine optimization (SEO) marketing services & seach engine placement. Internet marketing strategies for high search engine rankings and placement

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GOiMarketing Inc, Internet Marketing, Search Engine Optimization, Pay-per-Click, Website Design, Content Creation, Link Building, Local Search, Optimized Press Release, Reputation Management, Web 2.0 Community Social Networking, E-Commerce, Blogs, CRM, Sa

  1. 1. Internet Marketing Overview<br />For: <br /><ul><li>Corporations
  2. 2. Small Firms
  3. 3. Sole Proprietorship </li></li></ul><li>What is Internet Marketing?<br />Internet Marketing is designed to:<br />Effectively Increase Your:<br />Website Traffic<br />Brand Exposure<br />Business Leads/Transactions/Conversions<br />Revenue<br />
  4. 4. The Main Programs<br /><ul><li> Search Engine Optimization
  5. 5. Pay-Per-Click Advertising
  6. 6. Local Business Marketing
  7. 7. Link Building Programs
  8. 8. Website Development
  9. 9. Reputation Management
  10. 10. Optimized Press Releases
  11. 11. Custom Content Creation
  12. 12. Blog Creation
  13. 13. Web 2.0 Networking
  14. 14. Affiliate Programs</li></li></ul><li>The Basic Placements of Google<br />
  15. 15. The Basic Placements of Google<br />
  16. 16. SEO<br /> Search Engine Optimization<br /><ul><li>75% of all Users Click Here
  17. 17. Most Difficult to Attain, but Most Valuable
  18. 18. Must be Updated at Least Monthly by Trained Professionals
  19. 19. Target: Google, Yahoo, and MSN
  20. 20. These “Big Three’ power about 95% of the online market.
  21. 21. Google Analytics
  22. 22. Study Client’s Competition to beat them.</li></li></ul><li>PAY-PER-CLICK<br />Sponsored Links<br /><ul><li>Google Adwords, Yahoo Ads, MSN Ads.
  23. 23. Certifications:
  24. 24. Create and Adjust Ad Campaigns
  25. 25. Search Engine is Paid Anytime An Ad is Clicked</li></li></ul><li>Link Building and Management<br />Connections, Connections, Connections!<br /><ul><li>One-Way, Two-Way and Three-Way Linking
  26. 26. Building Quality Content for ‘Link Baiting’
  27. 27. Add Links from Main Competitor’s Link Partners
  28. 28. Submit to Human Directories for Addition
  29. 29. Participate in Blogs, Forums, Online Communities for Links.</li></li></ul><li>Content Development<br />Content is King<br />Content on Your Specialty is Paramount.<br />Create Content with Keywords and Structure that Search Engines (and Users) appreciate.<br />Create Content Users would come BACK to your site for, again and again….<br />
  30. 30. Website Development<br /><ul><li>Design a New Site for your CLIENTS.
  31. 31. Search Engine Optimize the site.
  32. 32. Make it easy for your CLIENTS.
  33. 33. Update it, no one likes to re-read last month’s newspaper.
  34. 34. Live News, CSS feeds, Blogs, etc.
  35. 35. Video is BIG in 2009!</li></li></ul><li>New! Local Business Marketing<br />&quot;Get Your Business on THE MAP, <br />Get on the FIRST PAGE OF the GOOGLE and Yahoo Search Results. <br />No Charges per Click or per Lead! <br />New! Custom Viral Videos:<br />Get a Custom Video for Your<br /> Business: <br />Drives more traffic and customers to you!<br />Did you know links with Videos get 3.7 times the clicks as standard links? <br />We submit you to major video portals: YouTube, Google, AOL, and Yahoo Video <br />
  36. 36. More Programs:<br /><ul><li>Reputation Management:Repairing or Creating your online reputation/perception.
  37. 37. Press Releases Online: Optimizing Your Online Press Releases so that they show up on the Major Search Engines AND help boost your website rankings as well.
  38. 38. Blogs and Online Networking: Creating an Optimized Blog and Business directed networking online: FaceBook, Linkedin, etc.
  39. 39. Viral Videos: Newest Program with huge impact in 2009!</li></li></ul><li>SEO and Marketing Basic RulesWhat We Have Learned<br />Google doesn’t need you!: Follow their rules and provide a quality site, quality content, and they will rank you high. Try to cheat them and they will smack you down.<br /> Older IS Better: Older quality sites and older domain names have a faster climb in the search engines. New domain names in a competitive field will need at least a year of seasoning before results are strong.<br />(more)<br />
  40. 40. SEO and Marketing Basic RulesWhat We Have Learned<br />Content is King: Tricks and Technique can drive people to your site, but they don’t stay without good content. A returning User is the Holy Grail online.<br />Site Design and Functionality is Queen? Yes! If you have the right content but the interface is difficult or confusing, you lose. Strong interface architecture will get the horses to drink. Bounce Rate.<br />
  41. 41. SEO and Marketing Basic RulesWhat We Have Learned<br />How Long Does It Take? In 2009, it is not written in stone, some programs go up fast, some take six months or longer to show high rankings. It depends on many factors we can review together.<br />Everybody Can’t Do This! Regardless of what your nephew thinks, SEO placement on Google and Yahoo is complex and time consuming, there is no magic pill that works for all situations. A good SEO company will get you there with expertise, but you need to be patient and trust who you hire to do the job correctly.<br />
  42. 42. Q and A<br /> 1-866 SEO-1232 <br /> (736) <br />

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