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“ Pankaj Ka Rickshaw”Hi everyone,               I am Pankaj. I have a dream to launch “Pankaj Ka Rickshaw”…..Ya, youheard ...
“ AAPKI PROBLEM HAMARI PROBLEM ” “CALL AT 1111 0000” for any problem for anyservice. Apart from this , I will also design ...
DesignOverall View:-
Right hand side view:-
Left hand side view:-
List of services and Many more in Booklet-
Steps to fulfill my dream         • I have talked with many local rickshaw dealer to modify their design. They were       ...
BudgetComfortable Seat                                                              1000Walkman                           ...
Thank You !!!!!Godrej LoudFirstly, I want to thank Godrej for coming to our college andasking about our dream rather than ...
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IIFT - Pankaj Mishra

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IIFT - Pankaj Mishra

  1. 1. “ Pankaj Ka Rickshaw”Hi everyone, I am Pankaj. I have a dream to launch “Pankaj Ka Rickshaw”…..Ya, youheard it right I want to launch my rickshaw near Delhi Station. This dream of mine wasborn in my heart during Graduation days when I used to hire a rickshaw to go to mycollege which was approximately two kilometer away from rickshaw stand. During myjourney in rickshaw , I always used to think that neither I am utilizing or enjoying my timeby sitting idle or at the max listening to song. Moreover, there was a sense of guilty in myheart whenever I used to think about the rickshaw puller, who I don’t think deserve only 20bugs in that hot summer days when the temperature was around 38C. So, I decided tolaunch my own Rickshaw which will have all the necessary service to cater to the dailyneeds of passengers sitting inside, at the same time make the journey more comfortable forboth the passenger and rickshaw puller and increasing the source of revenue for theRickshaw puller. My Rickshaw will have various source of entertainment for passengersuch as Cold-Drink, Walkman, Newspaper, magazine, fan, light, chocolate, comfortableseat, mirror, etc. at one side to make the journey of passenger comfortable however small itis. While on the other side I want to have various services available such as Mobilerecharge, Sim card, Hotel service, Restaurant detail, Railway Ticket availability, TelephoneBill payment, Laundry facility, Garbage collection from your home and manymore…….Infact I will have a service booklet in three different languages (Hindi, Englishand Punjabi) called …….
  2. 2. “ AAPKI PROBLEM HAMARI PROBLEM ” “CALL AT 1111 0000” for any problem for anyservice. Apart from this , I will also design the rickshaw in a colorful way with different lightsand other stationery items. Moreover, I will design the rickshaw in such a manner that therewill be many advertisement board around it. I will advertise about different things such asstore, recent event in city, hotel, restaurant ,etc.. The seat will be slightly tilted so that thepassenger can keep their luggage at the back space. The rickshaw will have a cover all aroundit to give privacy to passenger and at the same time maintain a comfortable environmentinside .The will also be a solar roof which will tap solar energy during day time that will beused for lightning and the rickshaw puller can take the battery to his house because heearned it too. Their will be shed for rickshaw puller also and a proper dress code to make themlook special. I don’t want to advertise for earning money but I want that the rickshaw pullershould earn from those advertisement. At the same time , the various services which will begiven to customer their will be some commission with the hotel or restaurant or whatever theservices offered by rickshaw puller. They already provide those service but they don’t have theknowledge of marketing to earn from it, they are already moving whole day during day timebut they don’t have the knowledge of engineering to use the solar energy for their own use. Ithink in my life this is the best place where I can use my knowledge of both engineering andMBA to earn a smile in the face of those really deserving people rather than wasting myknowledge to run behind the digit for corporate world or to fulfill my materialistic need. The poor deserve the comfort too what we deserve in our life.
  3. 3. DesignOverall View:-
  4. 4. Right hand side view:-
  5. 5. Left hand side view:-
  6. 6. List of services and Many more in Booklet-
  7. 7. Steps to fulfill my dream • I have talked with many local rickshaw dealer to modify their design. They were ready to do so, if I will give some money from the profit. Moreover, they will not bear the cost of redesigning the rickshaw.Step-1 • Approximately the budget of redesigning the rickshaw will be around Rs.15,000/- . So, at least I can launch around 15 rickshaw initially. • I was also planning to give training to rickshaw puller about how to carry out this activity for some year and after sometime they can carry out this process independently.Step-2 • After few year we can open this service to different part of the country and then we can carry out this activity at large scale. • Initially my aim will be launch the rickshaw around station where most of the people come new to city, to help them and provide service within twoStep-3 kilometre.
  8. 8. BudgetComfortable Seat 1000Walkman 1000Mobile phone 900Plastic or Aluminium Body 2000Poster and Advertisement board 1000Booklet 100Dress for Puller 500Ice bag 1000Miscellaneous 1000Solar roof 6000Advertisement(Poster for rickshaw) 500Total “I don’t know whether my dream will turn to be positive or otherwise but IRs.15000/- go for it, want to Appox. at whatever cost. One day I will definetely fulfill my dream.”
  9. 9. Thank You !!!!!Godrej LoudFirstly, I want to thank Godrej for coming to our college andasking about our dream rather than showing the target, profit ,loss, etc about the company.Godrej has really given a push to fulfill my dream and a greatsupport for which I was looking for so long. I was stucked withmy academic for last few years and there was lack ofencouragement from someone to go forward with my dream.Godrej loud will definetely help me in providing a nice guidanceto go forward with my dream . At the same time, the financialsupport will help me to launch my rickshaw which I don’t have atpresent and for which I have to wait few more year to fulfill mydream.

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