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IIFT - Arijit Agasty

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IIFT - Arijit Agasty

  1. 1. Vriksha Mantra -Trendsetter Arijit Agasty
  2. 2. Executive SummaryBusiness Motto : Green Life, Great Life!Business Headquarter : KolkataThe product idea encourages to be close tonature always and we project it as a stylestatement. Small plants in the form ofaccessories, as decorative items forpreserving that bit of nature in you.
  3. 3. Product detailsFeatures of the product :  Small potted plants/sprouts/shoots/roots used as pendants, wrist bands, hair clips, bag tags, almirah/fridge magnets, decorative pieces for table  Plants : Sedum, Bromeliads (Tillandsia) available in nurseries  Material for pots : polymers, plastic, water tight  Plants transported from nurseries in Kalimpong and DarjeelingCustomization : Customers can send their own design for the pots, if feasible
  4. 4. Marketing strategy Promotion : cause marketing, tie ups with environmental organizations Placing : projecting as a nationalized brand Positioning : offer to target group as green initiative, eco friendly and style statement Target Group : nature lovers and fashion conscious , teenage female, working class women
  5. 5. Competitor analysisCurrently, no competitor in the market witha similar product in India. Though similarproducts are available in US.
  6. 6. Financials(a brief summary)Expenditures :Raw Materials : according to the customization and size of theproduct  Plants - INR 100 to 300  Pots - INR 50 to 100  Key chains/Magnets - INR 20 to 50  Chain(Necklace) - INR 150 to 250  Website hosting - INR 1000 to 1500 per year  Delivery charges : INR 50Income : INR 50-100 margin on each product Sale target – about 500 items per month initially
  7. 7. Future growth forecast Sales estimation in the first 1/2 years : starting with 500 items per month to 30000 Growth expectations in the next 5 years : brand recognition and opening up stores in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, Chandigarh
  8. 8. Rationale : Using recycled material in the products is not new to Indian market, but actually using plants is Fashion has now become an integral part of youth with brand consciousness catching up even with adults
  9. 9. Thank you!

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