Executive SummaryBusiness Motto : Green Life, Great Life!Business Headquarter : KolkataThe product idea encourages to be close tonature always and we project it as a stylestatement. Small plants in the form ofaccessories, as decorative items forpreserving that bit of nature in you.
Product detailsFeatures of the product : Small potted plants/sprouts/shoots/roots used as pendants, wrist bands, hair clips, bag tags, almirah/fridge magnets, decorative pieces for table Plants : Sedum, Bromeliads (Tillandsia) available in nurseries Material for pots : polymers, plastic, water tight Plants transported from nurseries in Kalimpong and DarjeelingCustomization : Customers can send their own design for the pots, if feasible
Marketing strategy Promotion : cause marketing, tie ups with environmental organizations Placing : projecting as a nationalized brand Positioning : offer to target group as green initiative, eco friendly and style statement Target Group : nature lovers and fashion conscious , teenage female, working class women
Competitor analysisCurrently, no competitor in the market witha similar product in India. Though similarproducts are available in US.
Financials(a brief summary)Expenditures :Raw Materials : according to the customization and size of theproduct Plants - INR 100 to 300 Pots - INR 50 to 100 Key chains/Magnets - INR 20 to 50 Chain(Necklace) - INR 150 to 250 Website hosting - INR 1000 to 1500 per year Delivery charges : INR 50Income : INR 50-100 margin on each product Sale target – about 500 items per month initially
Future growth forecast Sales estimation in the first 1/2 years : starting with 500 items per month to 30000 Growth expectations in the next 5 years : brand recognition and opening up stores in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, Chandigarh
Rationale : Using recycled material in the products is not new to Indian market, but actually using plants is Fashion has now become an integral part of youth with brand consciousness catching up even with adults