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Watercooler of 2023

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Watercooler of 2023

  1. 1. The Watercooler of 2023 How TV and Conversations Will Change Somrat Niyogi
  2. 2. THE STATE OFTELEVISION
  3. 3. social·tvnoun1. a general term for technology thatsupports communication and social
  4. 4. JUST A FEWNUMBERS
  5. 5. Less than 50% of 18-34 audience watch Live TV
  6. 6. 72% percent of users under 25 use Twitter, Facebook, and/or other mobile applications while watching TV Nielsen Q2 2011http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/
  7. 7. The DVR is on the rise
  8. 8. WHAT WILLMATTER?
  9. 9. 1.TIMELINESS
  10. 10. 2.CONTEXT
  11. 11. 3.RELEVANCE
  12. 12. TIMELINESS CONTEXTRELEVANCE

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