Webinar Template for Internal Communication Template


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Creating a webinar presentation from scratch is tough. It's hard enough to organize your points into complete thoughts before a webinar, let alone design an appealing presentation to share. So, webinar expert, Gihan Perera put together this webinar guide and template for internal communications and human resources webinars. Inside you'll find an internal communications webinar presentation template that is formatted for professional use. All that's left to do is download it and start plugging in your presentation points.

Published in: Business

Webinar Template for Internal Communication Template

  1. 1. How to use this template• This is a template for an internal communication or human resources webinar• Yellow slides like this are for instructions • Use them to create the content on the following slide • Then delete the yellow slide• Use this template as a starting point • It gives you flow and structure for your webinar • But change it to suit your needs • Let’s get started!
  2. 2. Title slide: show the title and logistics• This is the first slide people see • Show them the webinar title (and subtitle, if appropriate)• Show them any logistical information • How to connect to the webinar (local, toll-free and international phone numbers) • How to download any handouts/notes • Anything else to help them get ready for the presentation
  3. 3. <Your webinar title><webinar subtitle> <include additional information here>
  4. 4. Introduce your moderator• If you have a moderator, they will start the webinar • Show their name and photo, so the audience can put a face to the voice• If you don’t have a moderator, you don’t need this slide
  5. 5. Meet your moderator Insert photograph here <moderator’s name>
  6. 6. Give them a handout• If you have handouts or notes: • Tell them where to download them • Do this even if they should have downloaded them beforehand• Make it easy to download • Use an easy-to-type URL if they need to type it • You can use http://bit.ly to create a short URL • Better still send them the URL through the chat feature of GoToWebinar so they can click it directly
  7. 7. Download the notes bit.ly/unique-link-goes-here
  8. 8. Show them how to participate• Some of your attendees might not have attended a webinar before • Explain how it works • Show them how to take part • Reassure them you won’t call on them without their permission
  9. 9. How to interact todayRaise your virtual hand to ask an audio question at the end Type your comments and questions here Type question here throughout
  10. 10. Introduce yourself• Basic information • Full name • Job title and organization if relevant • A good head-and-shoulders photo • Brief contact information• Include any other relevant information – for example: • A CEO might not need this slide • If you’re presenting to people you know, you might not need anything else • If you’re presenting to people you don’t know, explain your role and position• Make this slide brief • Your audience wants to hear your presentation
  11. 11. Meet your presenter• <your name>• <job title / organization>• <e-mail & other contact info> Insert photograph• <relevant experience / here expertise / education>
  12. 12. State your key message• You might be making many different points, but ... • What is the one thing you want them to know, think or feel after your webinar?• Tell them early • Webinar attendees are impatient and easily distracted, so don’t make them wait • Tell them your key message early, so they know what everything else relates to • This is especially important if you’re delivering a lot of other information – so they don’t get confused by it all • Yes, this is like giving away the punch line to the joke! But it really does help your webinar audience
  13. 13. What you need to know <insert your single biggest takeaway message here>
  14. 14. Describe your audience members• Identify them • Who are they? • Why are they attending this webinar? • Even an informational webinar should have a clear goal for them• Examples • “Staff who want to know how the company restructure will affect them” • “Clients who want to know the effects of the latest interest rate change” • “Managers who want to know key milestones for this project”
  15. 15. Who is this for? <audience <audience <audiencemembers #1> members #2> members #3> <reason for <reason for <reason for attending attending attending #1> #2> #3>
  16. 16. List the benefits for them• List the 3-4 benefits of this webinar for the audience• If you’re not sure, here are some questions to help you decide: • After the webinar, what would you like them to know? • What would you like them to feel? • What would you like them to do?• WARNING: In an information-rich webinar, it’s easy to focus only on what you’d like them to know, but don’t forget feel and do as well
  17. 17. What will you get from this webinar?<benefit #1><benefit #2><benefit #3><benefit #4> Picture: Mauro Cateb
  18. 18. State any unspoken objections• Are there any objections, obstacles or negative impressions you need to overcome? • About the topic • About your company • About your industry• If you know what they might be thinking, tell them • This shows them you understand their world • It lets you address those objections now
  19. 19. You might be thinking... Picture: Katherine Johnson
  20. 20. Stop for questions• Even though you haven’t started your main presentation, you’ve addressed a number of issues already• Stop briefly now for questions, because it: • Gives them a chance to ask for clarification • Encourages them to interact with you • Gives you a chance to stop and take a breath
  21. 21. Any Questions So Far?
  22. 22. Choose a structure• Now comes the main body of your presentation • You will have a number of main points • This template has space for 3 main points – you can add more as you need them• Choose a logical structure for organizing the main points • The easiest format is just to list all your points • But you can do better by organizing them in a logical structure
  23. 23. Sample structures• Timeline • Past: How were things done in the past? • Present: What is the current situation? • Future: What are you proposing? past present future• Traffic Lights stop • Red: What should they stop doing? • Amber: What should they continue doing? continue • Green: What should they start doing? start
  24. 24. More sample structures• Problem Solver • Problem: What problem are they facing? problem • Cause: What is the underlying cause? cause • Effect: How much is this costing them? • Solution: What are you suggesting to fix it? effect solution• Geography or Scope • Local: Office, family, local community global • Medium: Regional HQ, extended family, country medium • Global: International head office, global “family”, entire planet local
  25. 25. Create an overview slide• Create an Overview slide listing the main points• You’ll use this slide as a “signpost” throughout the presentation • Start by showing it now • Repeat it before each of your main points • Repeat it at the end for your summary
  26. 26. Overview<main point #1><main point #2><main point #3>
  27. 27. Main Point 1• This is the first point of your main presentation• Copy the Overview slide and insert it here • Change the title • Highlight point #1 by changing its color
  28. 28. <main point #1><main point #1><main point #2><main point #3>
  29. 29. Now explain this point• You will now have a number of slides, explaining the first point in detail• The slides will vary depending on your material, of course• Vary the layout to match your content – for example: • Just one phrase or sentence • A phrase or sentence with an accompanying picture • A quotation • A diagram or model • A graph or chart• Don’t just show a list of bullet points!• Some sample layouts are shown next ...
  30. 30. A slide with just a phrase or sentence
  31. 31. A slide withone sentenceand a picture
  32. 32. “A slide with a quotation” <who said it>
  33. 33. A slide with a modelExample: The Seven Habits of Highly Effective People Sharpen the Independent Interdependent saw Be Think proactive win/win Begin with Seek first the end in to mind understand Put first Synergize things first
  34. 34. A slide with a chart Julie Jill Cameron Mary Matthew
  35. 35. Learn to use SmartArt• SmartArt converts bullet lists into visual models • A relatively new feature of PowerPoint • Available on both PC and Mac• Example – before and after using SmartArt:• Search PowerPoint Help for “smart art”
  36. 36. Tips for designing webinar slides• Use more slides • Because your slides are the visuals, not just visual aids• Make them more visual • To keep the audience’s attention • To encourage them to keep watching the screen• Don’t use big photographs • They take longer to transmit across the Internet• Don’t use fancy animations or transitions • They also take longer to transmit• Build complex slides piece by piece • Easier for the audience to understand
  37. 37. Where to find graphics• Microsoft Office • Much more professional now than it used to be!• Flickr Creative Commons • http://www.flickr.com/creativecommons/by-2.0/ • You can use these pictures, as long as you give credit• Open Clip Art • http://openclipart.org/ • Free clip art released into the public domain• iStockphoto • http://www.istockphoto.com/ • Buy pictures for a few dollars each • Not free, but high quality, and with a good search facility
  38. 38. <stop forquestions>
  39. 39. Point 2• This is the next of your main points• As before, copy the Overview slide and insert it here • Change the title • Highlight point #2 by changing its color
  40. 40. <main point #2><main point #1><main point #2><main point #3>
  41. 41. <or stop forquestions>
  42. 42. Point 3• This is the next of your main points• As before, copy the Overview slide and insert it here • Change the title • Highlight point #3 by changing its color• Continue in the same way for any other points
  43. 43. <main point #3><main point #1><main point #2><main point #3>
  44. 44. <or stop forquestions>
  45. 45. Summary• Repeat the previous steps for all your main points• When you’ve done them all, show this summary slide • This is simply a copy of the Overview slide, so you can recap the main points
  46. 46. Summary<main point #1><main point #2><main point #3>
  47. 47. State your key message again• Repeat the “Our Key Message” slide here • Remind the audience of the main takeaway message
  48. 48. What you need to know <insert your single biggest takeaway message here>
  49. 49. State your recommendations• What recommendations do you have for your audience? • They expect you to suggest an action plan, or at least some options• When do they need to take action? • Do they need to decide now? • If not, what is the deadline, and how do they respond?• Do you want the group to make a decision? • Ask for their input now
  50. 50. Recommended plan of action<action item #1><action item #2><action item #3> Picture: oatsy40 on Flickr
  51. 51. Launch a poll – if appropriate!• If appropriate, you might be able to conduct a poll – for example: • What action will they take next? • Which item is their top priority? • When will they complete a process (6 weeks? 6 months?)?• Show the poll question on the next slide • This gives you time to explain the question before they start answering it • It also prompts your moderator to get ready to show the poll
  52. 52. <Poll question>
  53. 53. Thank your audience• Thank them for attending• Thank them for their attention and participation
  54. 54. Picture: Steven Depolo
  55. 55. Wrap up• Contact information • Tell them how to get in touch• What can they do now? • Can they download handouts? • Can they download notes?• What happens next? • Will you send them notes? • Will you send them a recording?
  56. 56. Parting Words
  57. 57. Conclusion• Congratulations on completing your webinar slide deck!• Review it carefully now: • Check spelling and grammar • Check facts and figures • Share with key stakeholders for review and approval • Practise out loud to check timing and flow• Good luck with your webinar! Picture: Gihan Perera
  58. 58. About Gihan PereraGihan Perera is a consultant, speaker and author, who helpsprofessional speakers, trainers, coaches, consultants, thought leadersand other business professionals to leverage their products, servicesand business practices – particularly with their online strategy.He is the author of the books Webinar Smarts and Fast, Flat and Free,among others; and Forbes magazine rated him the #5 social mediainfluencer worldwide in book publishing. He blogs at GihanPerera.infoand his website is at GihanPerera.com.