1.
prag‧mat‧ic /præɡˈmætɪk/ ●○○ adjective
dealing with things sensibly and realistically in a way
that is based on practical rather than theoretical
www.pragmatic-net.eu

2.
PRAGMATIC is a one-stop shop,
providing business-to-farmer sales
services and products for precision
agriculture online.

3.
New realities, new challenges
Rising pressure to increase yields, combined with the
need to protect the environment, has led farmers to
explore innovative practices in order to produce more
with less input.
However, precision agriculture service/solution
providers have limited access to farmers especially in
times of need.
PRAGMATIC is unique as if offers one of a kind
meeting place for PA service/solution providers and
farmers. Bridging the gap between supply and
demand.
The vital importance of precision
agriculture

4.
Fundamental change in conducting
business
Current trends show for the first time consumers are
purchasing on the web more so than in stores. The
European ecommerce market alone was worth EUR
450bn in 2015, growing at a CAGR of 13%.
Unfortunately, the agrifood sector has not kept up with
these trends. Traditional players in agrifood sector lack
the digital infrastructure and supply chains to launch
such online operations.
PRAGMATIC keeps up with current trends by offering
said digital infrastructure whereby guiding the agrifood
sector through this paradigm shift.
The coming agrifood paradigm shift

5.
Improving market access: B2F & F2B
The cost of
technological
equipment
Poor visibility
for service/solution
providers
Lack of
success
stories
Lack of local
technical
expertise
Lack of conveniency for
farmers to find PA
services/solutions

6.
A FARMER NEEDS TO SEE IN ORDER TO
BELIEVE… WANTS TO SEE THE RESULTS
BEFORE ENGAGING
Copa-Cogeca, the association of European farmers
and agri-cooperatives

7.
The PRAGMATIC ecosystem
PA equipment
vendors
Agricultural
consultants
PA solution
providers
Farmers

8.
How PRAGMATIC works

9.
How PRAGMATIC works
Farmer data
crop type, GPS coordinates
photos, soil type,
machinery,
language
PA costs calculator
Average cost estimation based
on market research values
Search engine
Supply and demand side
searches
Consultants/
PA Service provider
Sets up store, gains visibility
Matchmaking algorithm
Suggestions for farmers and PA
service/solution providers
Bidding
Farmers can bid on the
service/solutions

10.
How PRAGMATIC works
Register List your
products/services
Sell your
products/services

11.
Analytics
Store orders
Comparative reports
Create
Product/Service
Allow bidding
Manage
Payment
Shipping
Abandoned cart
Support
Knowledge base
Email support
Is it really free forever?
Forever free

12.
Need more info?
Visit →
www.pragmatic-net.eu
Or schedule a consultation w/
Bogdan at vukeljic@inosens.rs
&
Maja at zikic@inosens.rs
Q&A