Secret Customer Intelligence: Driving Same Store Sales Growth

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In this video, I discuss the secret customer intelligence that can inform menu R&D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which enables restaurant marketing executives to better profile, retain, and replicate high-value customers.

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Secret Customer Intelligence: Driving Same Store Sales Growth

  1. 1. Secret Customer Intelligence<br />Driving Same Store Sales Growth<br />Noah N. Glass<br />CEO, GoMobo Online Ordering<br />
  2. 2. “GoMobo’s comprehensive online and mobile ordering system is the best on the market.”<br />Jonathan Feld – SUBWAY® Chairman, FAFT Market 1 <br />
  3. 3. Order <br />Pay <br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
  4. 4.
  5. 5.
  6. 6. “Know Your Customer Inside and Out”<br />Julia Stewart of DineEquity, 4.22.09<br /><ul><li> Menu Research and Development
  7. 7. Future Store Site Selection
  8. 8. Customer Lifetime Value</li></li></ul><li>Sources of Customer Intelligence<br /><ul><li> Focus Groups
  9. 9. Feedback Forms
  10. 10. Trial and Error</li></li></ul><li>How Online Ordering Works<br />
  11. 11.
  12. 12. Who are your top 20%?<br />Where are they?<br />
  13. 13.
  14. 14. Who?<br />What?<br />Where?<br />When?<br />Why?<br />
  15. 15. Profile<br />Retain<br />Replicate<br />
  16. 16.
  17. 17. What is the #1 question you would like to answer with customer intelligence?<br />Please take a minute now and email your <br />question to me at noah|at|gomobo.com<br />

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