Buyers Beware -- Restaurant PCI Risk Study


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Are you prepared for July 2010? A tightening of PCI Compliance policy is just around the corner and yet most restaurants are missing a critical PCI risk that could result in substantial fines and damaged reputations.

Over the years, GoMobo has helped its clients drive same store sales by increasing average order size and customer visit frequency. We have also helped to eliminate a critical PCI risk, which you will learn more about in this informative video.

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Buyers Beware -- Restaurant PCI Risk Study

  1. 1. Buyers Beware The Critical PCI Risk that Most Restaurants are Missing Noah Glass Chief Executive Officer,
  2. 2. “ GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
  3. 3. Accepting Phone Orders
  4. 4. PCI Regulations 9.10.1 Shred, incinerate, or pulp hardcopy materials so that cardholder data cannot be reconstructed
  5. 5. Who Cares? $500,000 fine per incident July 1, 2010 deadline “ Under the standards, restaurateurs retain virtually all liabilities, including responsibility for charge backs, cardholder damages, the cost of reissuing stolen cards, credit card company attorneys fees, and fines and penalties for not being compliant. It can end up costing hundreds of thousands of dollars,” – David Denney quoted in Nation’s Restaurant News , May 11, 2009
  6. 6. Not My Restaurants
  7. 7. I’ll Bet You a Steak Dinner Want to take the challenge? Email noah|at|
  8. 8. Our Methodology <ul><li>Call 5 sample stores at random </li></ul><ul><li>Can I place an order over the phone? </li></ul><ul><li>Can I pay with my credit card ? </li></ul><ul><li>Do you have a pen to write it down? </li></ul><ul><li>Record results -- +1 if ‘Yes’ to all three </li></ul>
  9. 9. The Sample Get your PCI Risk Rating Email noah|at| A&W All American Food Arby's Baja Fresh Beef O Brady's Big Boy BJ's Restaurants Blimpie Bob Evans Bojangles' Bonefish Grill Boston Market Bruegger's Bagels Buffalo Wild Wings California Pizza Kitchen Captain D's Caribou Coffee Carinos Italian Grill Carl's Jr. Carrabbas Italian Grill Checkers/Rally's Cheesecake Factory Chick-fil-a Chilis Chipotle Cici's Pizza Coffee Bean Cousins Subs Cracker Barrel Culver's Dairy Queen Del Taco Denny's Dominos Einstein Noah El Pollo Loco Famous Dave's Fazoli's Friendly's Fuddruckers Godfathers Pizza Golden Corral Hardee's Hooters Hungry Howies IHOP Jack in the box Jamba Juice Jersey Mikes Johnny Rockets KFC Krystal Little Caesars Logans Roadhouse Long John Silvers Longhorn Steakhouse Luby Cafeteria Maggiano's McAlisters McDonalds Mimi's Café Moe's O'Charleys Olive Garden On the Border Mexican Grill Outback Steakhouse Panera Bread Papa Johns Papa Murphy's Penn Station East Coast Subs Perkins PF Changs Pizza Hut Pizza Inn Ponderosa/Bonanza Steakhouse Popeyes Potbelly Qdoba Red Lobster Red Robin Romano's Macaroni Grill Roundtable Pizza Ruby Tuesday Ryan’s Grill, Buffet and Bakery Sbarro Schlotzsky's Shoney's Sizzler Sonic Starbucks Steak n Shake Taco Bell Taco Johns Texas Roadhouse TGI Fridays Uno Waffle House Wendy's Whataburger White Castle Zaxby's
  10. 10. Expert Predictions Is your restaurant chain at risk? What % of the Top 100 are at risk? 55% 75% 20%
  11. 11. The Top 100
  12. 12. Does Segment Matter?
  13. 13. What’s So Special About Pizza? 2001 2002 2003
  14. 14. The Online Ordering Effect >3x
  15. 15. Explaining the Online Ordering Effect
  16. 16. PCI-Compliant Phone Orders
  17. 17. Prepare Now for July 1, 2010 Contact GoMobo® noah|at| 646 723 4333