Big Orders. More Visits. The ROI of Online Ordering

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In May's 10-Minute Power Webinar, I discuss the ROI of online ordering for catering and takeout orders. Several sources have documented that online orders tend to be 25% larger than in-store orders, but how profitable are they? Learn more in this video.

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Big Orders. More Visits. The ROI of Online Ordering

  1. 1. Big Orders. More Visits. <br />The ROI of Online Ordering<br />Noah N. Glass<br />CEO, GoMobo Online Ordering<br />
  2. 2. “GoMobo’s comprehensive online and mobile ordering system is the best on the market.”<br />Jonathan Feld – SUBWAY® Chairman, FAFT Market 1 <br />
  3. 3.
  4. 4. $8,000 – $14,000<br />Source: Technomic LOOP 2007-2008 Study<br />
  5. 5. $1,000,000<br />$250<br />x 2 x 5<br />= $2,500<br />$2,500<br />x 50<br />= $125,000<br />$1,125,000<br />+12.5%<br />
  6. 6. Average ticket:<br />25%<br />Frequency:<br />42%<br />$100$177.50:<br />77.5%<br />
  7. 7. In-store ticket:<br />$5.00<br />GoMobo ticket:<br />$6.25<br />42/142:<br />29.5%<br />COGS:<br />31.4%*<br />*GE Franchise Finance Report, 2009<br />
  8. 8. 10 orders<br />3<br />x $6.25<br />= $18.75<br />7<br />x $1.25<br />= $8.75<br />= $27.50<br />$27.50<br />- $8.64<br />= $18.86<br />
  9. 9. Per Order<br />$1.88<br />$1.88/$6.25<br />30% profit<br />
  10. 10.
  11. 11. ROI<br />R = 30% top line<br /> I = $2 <br />$6.67 <br />(1.07 orders)<br />
  12. 12.
  13. 13. ONLINE<br />ORDERING<br />
  14. 14.
  15. 15. Email noah|at|gomobo.com<br />For a free consultation on how online ordering can help you achieve your same store sales goals. <br />

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