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GoLocalApps Presentation
1. iPhone and smart phone Apps are becoming a crucial part of a business or organization’s marketing strategy. Let us help you drive visitors into your area.
2. Technology is morphing again The PC is being displaced by smart phones and tablets. In the United States, 130 millionpeople (one in every household)will have smart phones by2013. Source: Yankee Group, a high-tech research firm.
3. Your customers are using Apps for everything Free Apps are downloaded nearly ten times as much as paid Apps On average, the top 300 free Apps in the iTunes store were downloaded 3 million times a day, versus 350,000 downloads a day for paid apps. Users try the free Apps first, and if the App provides “enough” information, stick with it over downloading a paid App. Source: Techcrunch.com—1-7-11
4. App Marketing Smart Phone users start by searching the App store for the specific area or term they are interested in. If your city/organization/ region doesn’t have your own App, users can’t find your mobile information. A branded App is like having your own website, just designed to take advantage of the location-based social marketing aspects of the new smart phones.
6. What does that mean? By using an established, pre-approved App “engine,” we can focus on customization, look and feel, and the database without having to spend time on custom programming your App. By having a standardized App engine, each customer benefits from upgrades and improvements suggested by other customers.
7. Costs Development & Customization* Maintenance & Hosting 1-4 Categories . . . . . . . . $750 5-8 Categories . . . . . . $1,500 9-12 Categories . . . . . $2,000 Monthly Flat Fee . . . . . . . . $100 Optional Updates: User-updates . . . . . . . . . freeGoLocalApps-updates**. $100 * Cost includes initial database build for Apple and two rounds of design. Design fee past two rounds is $65/hr. Customization (e.g., programming features not included in the standard build will be billed at $75/hr.) All the standard features are included in the initial fee, including location-based directory listings, push marketing, Facebook and Twitter integration, user mapping, point-of-sale, events, and instant updating through the web interface. ** Per batch of updates (e.g., weekly or monthly).
9. Location-based directory listings Mapping directions for users Event calendar Facebook and Twitter integration Sub-categories allowing drilldown to specific results GoLocalApp Standard Features
10. GoLocalApp Standard Features (cont’d) Live web database allowing instant updates Audio, video, and pictures integrated into listings Calendar or blog RSS feed Messages and push marketing to users Point of Sale
11. Main Street Community Uses Local Business Directory – Emphasize“Shop Local” themes. Local Walking and Historical Tours – including audio, video, text and pictures. Can also be included in the business directory. Event Calendars– for both locals, day trippers, and major events.
12. Focus on Your Region Help day trippers find their way around your region Sort wineries by varietals, distances or themes Promote Association events Promote Associate members, local restaurants Control the content and listings in the app
13. Thank you! We’d love to work with you on creating your iPhone App. CONTACT Ross Rojek or Heidi Komlofske877.913.1776ross@1776productions.comheidi.komlofske@1776productions.com