@gofipover
Nota: Esta presentación ha sido elaborada por la fuente Garamond que es la que menos tinta consume en caso de ser impresa....
Contexto
Desde finales de 2011 abordamos un intenso trabajo de
observatorio del territorio social:
Tercer Sector España
Ma...
4	
  
90%
Mapa
Solidaridad
2013
5	
  
F**K THE POOR?
6	
  
¿QUE SE FASTIDIEN LOS POBRES?
Mapa Crowdfunding global 2013
Por regiones geográficas
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
...
1919 2013CF MASSOLUTION.COM
CROWDFUNDING MODELS
There are four well established crowdfunding models: donation-based, rewar...
ANCIAL VS.
N-FINANCIAL
WDFUNDING
DELS
VIDUAL MODELS
2013CF MASSOLUTION.COM25
Lending grew 111% to a total volume of $1.2bn...
Por actividad
Social Causes is still the
Arts (11.9%) and Music
ventures in this categor
others could be added
increased f...
The 2012 Crowdfunding Market
CAMPAIGN STATISTICS
Introduction
In this section, we take a closer look at crowdfunding campa...
of the revenue (eventually for a limited period of time). In turn, lending-based
approach share the property that crowdfun...
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM72
Oceania and Africa. They are distributed as follows: Nort...
Fuente:	
  	
  
Estadísticas globales de Crowdfunding bien,
sin embargo, aquí … ¿qué tal?:
14	
  
Estrategia
Ante un entorno en el que los recursos decrecen y las necesidades
se incrementan dramáticamente, la primera pro...
Jorge	
  Garcia	
  del	
  Arco	
  
Retos	
  
Sociales	
  
1Identificar
Retos Sociales
2Co-Diseñar
Soluciones
3Dar la vuelt...
Los engranajes del proceso CROWDFUNDING
17	
  
Casos
Éxito
El éxito no se puede ni se debe medir atendiendo a una única
variable cuantitativa. Compartimos 3 ejemplos con...
Fuente:	
  	
  
h3p://www.burman.es/porJolio-­‐burman-­‐libro-­‐1069-­‐recetas-­‐karlos-­‐arguinano-­‐19.html	
  
19	
  
20	
  
½ Crowdfunding + ½ en Especie
21	
  
Crowdfunding SIN plataforma
+
4.000€ 14.274€
400 PERSONAS 781 PERSONAS
Crowdfunding OFFline+ Online:
Boletos Plataforma
22	
  
Lo siguiente …
Las tensiones que vivimos son consecuencia de un modelo no
sostenible para las personas ni el entorno.
Sin ...
24	
  
GEOLOCALIZACIÓN:
…a lo local
25	
  
No se puede mostrar la imagen. Puede que su equipo no tenga suficiente memoria para abrir la imagen o que ésta esté dañada....
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FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

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Jornada Fundación Red Kaleidos
Burgos 25.04.2014
Sala Polisón Teatro Principal (BURGOS)

LA PARTICIPACIÓN SOCIAL COMO MOTOR DE CAMBIO. FINANCIACIÓN COLECTIVA, NUEVOS MÉTODOS PARA NUEVOS TIEMPOS.

¿QUÉ ES EL CROWDFUNDING?
La financiación colectiva, crowdfunding o micromecenazgo es una forma colaborativa, llevada a cabo por personas que crean una red para conseguir dinero u otros recursos que utilizan internet para financiar iniciativas de otras personas u organizaciones. El crowdfunding está ayudando a sacar adelante proyectos de todo tipo gracias a la participación. Estas plataformas de micromecenazgo en las que las buenas ideas y la financiación se encuentran, pueden ser usadas para muchos propósitos: desde artistas, a pequeños negocios o incluso proyectos sociales como es el caso de FlipOver.org

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FlipOver.org en Jornada de Crowdfunding Burgos 25 04 2014

  1. 1. @gofipover
  2. 2. Nota: Esta presentación ha sido elaborada por la fuente Garamond que es la que menos tinta consume en caso de ser impresa. Recomendamos reflexionar si es necesario imprimirla. Índice Contexto (Pág.3) Estrategia (Pág.15) Siguientes pasos (Pág.23) Casos Éxito (Pág.18)
  3. 3. Contexto Desde finales de 2011 abordamos un intenso trabajo de observatorio del territorio social: Tercer Sector España Mapa Solidaridad Global Crowdfunding 3
  4. 4. 4   90%
  5. 5. Mapa Solidaridad 2013 5  
  6. 6. F**K THE POOR? 6   ¿QUE SE FASTIDIEN LOS POBRES?
  7. 7. Mapa Crowdfunding global 2013 Por regiones geográficas SECTION OVERVIEW • ACROSS THE MODELS • FINANCIAL VS. NON-FINANCIAL CROWDFUNDING MODELS • INDIVIDUAL MODELS The of t crow Extr surv coll this PR M Th Figu WE PREDICT THAT CROWDFUNDING VOLUMES IN 2013 WILL BE $5.1BN. “ MillionsofUSD$ x 1,6 x 1,8 x 1,9 7  
  8. 8. 1919 2013CF MASSOLUTION.COM CROWDFUNDING MODELS There are four well established crowdfunding models: donation-based, reward- based, lending-based, and equity-based crowdfunding, and one emerging model – royalty-based crowdfunding. Each of these have different features to match the different needs of campaign owners. Massolution’s taxonomy is thus determined by the proposed exchange between campaign owner and crowdfunder. Other taxonomies attempt to analyze the crowdfunding market based on the variety in types of campaign owners, the different incentives the crowdfunders may have to support a project, and even a raw division into which regions the crowdfunding activity takes place in. Although these approaches may be well-motivated, the aggregation of fundamentally different exchanges makes for a myopic analysis and renders the reader uninformed about the economic reality underlying the aggregation, as well as the incentives for crowdfunders to engage and campaign owners to researcher to investigate how the different crowdfunding models apply to different funding scenarios; e.g. based on a categorization of campaign owners, the maturity of the campaign owner (or crowdfunder), the economic outlook of in the margin. CROWDFUNDING DEFINED Introduction DONATIONS Crowdfunders donate money to campaign owners and do not expect to receive a transaction. REWARDS Crowdfunders support campaign owners and receive some kind of reward in return for their contribution. EQUITY Crowdfunders invest in campaign owners and receive equity or equity-like shares in return for their investment. LENDING Crowdfunders lend money to campaign owners and expect the future repayment of a principal with or without interest. ROYALTY Crowdfunders invest in campaign owners and receive a share of revenue earned in return for their investment. Por modelo & región 8  
  9. 9. ANCIAL VS. N-FINANCIAL WDFUNDING DELS VIDUAL MODELS 2013CF MASSOLUTION.COM25 Lending grew 111% to a total volume of $1.2bn, while donation-based crowdfunding grew 45% to a total volume of $979m. The growth in lending volumes mainly stems from crowdfunded micro-loans and from local SME loans. based, grew 85% to a total close to $1.4bn. Therefore, the additional growth (85% compared with the 45% growth in donations) stems from campaigns where rewards are offered in return for funding—either combined with an option to donate or as a pure reward-based crowdfunding campaign. Figure: Growth by crowdfunding model. 0 1000 2000 3000 EquityDonation Lending Reward Mixed others 2010 2011 2012 460.4 49.9 316.5 15.7 675.7 88.9 554.9 61.5 979.3 115.7 1169.7 383.3 12.4 MillionsofUSD$ • FINANCIAL VS. NON-FINANCIAL CROWDFUNDING MODELS • INDIVIDUAL MODELS 0 2000 4000 6000 EquityDonation Lending Reward Mixed others 2010 2011 2012 1430.3 165.9 2123.4 1344.2 74.1 MillionsofUSD$ 2013 (est.) 3000 5000 1000 Lending-based crowdfunding is expected to grow 82% to a total above $2bn, accounting for more than 40% of the total 2013 funding volume. This model will continue to grow in popularity for crowdfunded micro-loans (personal and commercial) and for SME loans. Figure: Growth in funding volume by crowdfunding model in millions of USD (research based estimate for 2013). THE MOST POPULAR CROWDFUNDING MODELS. • FINANCIAL VS. NON-FINANCIAL CROWDFUNDING MODELS • INDIVIDUAL MODELS 0 2000 4000 6000 EquityDonation Lending 2010 2011 MillionsofUSD$ 3000 5000 1000 Lending-based crowdfunding is expected to g accounting for more than 40% of the total 20 will continue to grow in popularity for crowdfu commercial) and for SME loans. Figure: Growth in funding volume by crowdfun millions of USD (research based estimate for 2 THE MOST POPULAR CROWDFUNDING MODELS. Por modelo & año 1919 2013CF MASSOLUTION.COM CROWDFUNDING MODELS There are four well established crowdfunding models: donation-based, reward- based, lending-based, and equity-based crowdfunding, and one emerging model – royalty-based crowdfunding. Each of these have different features to match the different needs of campaign owners. Massolution’s taxonomy is thus determined by the proposed exchange between campaign owner and crowdfunder. Other taxonomies attempt to analyze the crowdfunding market based on the variety in types of campaign owners, the different incentives the crowdfunders may have to support a project, and even a raw division into which regions the crowdfunding activity takes place in. Although these approaches may be well-motivated, the aggregation of fundamentally different exchanges makes for a myopic analysis and renders the reader uninformed about the economic reality underlying the aggregation, as well as the incentives for crowdfunders to engage and campaign owners to researcher to investigate how the different crowdfunding models apply to different funding scenarios; e.g. based on a categorization of campaign owners, the maturity of the campaign owner (or crowdfunder), the economic outlook of in the margin. CROWDFUNDING DEFINED Introduction DONATIONS Crowdfunders donate money to campaign owners and do not expect to receive a transaction. REWARDS Crowdfunders support campaign owners and receive some kind of reward in return for their contribution. EQUITY Crowdfunders invest in campaign owners and receive equity or equity-like shares in return for their investment. LENDING Crowdfunders lend money to campaign owners and expect the future repayment of a principal with or without interest. ROYALTY Crowdfunders invest in campaign owners and receive a share of revenue earned in return for their investment. x 6 x 3,5 x 2 x 1,4 x 1,4 x 1,4 x 1,3 x 2 x 6 9  
  10. 10. Por actividad Social Causes is still the Arts (11.9%) and Music ventures in this categor others could be added increased focus on gre due to their broad appe category that is expected The 2012 Crow MOST ACTIVE ACROSS ALL MO ENERGY & ENVIRONMENT CAMPAIGNS ARE EXPECTED TO GROW RAPIDLY IN THE YEARS TO COME. “ 10  
  11. 11. The 2012 Crowdfunding Market CAMPAIGN STATISTICS Introduction In this section, we take a closer look at crowdfunding campaign statistics. Our research shows that over 1 million crowdfunding campaigns (of all kinds) were successfully funded in 2012. The majority of the campaigns were conducted on donation-based platforms, followed by lending-based, the two most established crowdfunding models. Median campaign sizes across lending-, reward-, and donation-based crowdfunding models were all under $5,000. While the median size of equity- size of equity-based campaigns in 2011. This information serves as a great starting point for entrepreneurs looking to crowdfund an idea. The section provides details of typical crowdfunding campaign sizes of successful campaigns across each model of the most popular models. THE MEDIAN SIZE OF EQUITY-BASED CAMPAIGNS IN 2012 WAS $190,000, OVER DOUBLE THE 2011 MEDIAN. “ CROWDFUNDING MODELS • INDIVIDUAL MODELS 2013CF MASSOLUTION.COM Figure: Median campaign sizes in USD across crowdfunding models. 34 fact that donation-based campaigns accounted for almost half of the aggregate funding volume and that the typical funding volume per campaign more than doubled in 2012. LENDING $4.7 thousand MIXED OTHERS $4.3 thousand REWARD $2.3 thousand DONATION- REWARD MIX $2.3 thousand DONATIONS $1.4 thousand EQUITY $190 thousand Por modelo & Tamaño campaña 11  
  12. 12. of the revenue (eventually for a limited period of time). In turn, lending-based approach share the property that crowdfunders obtain a contract and become creditors, instead of security holders. Countries Equity Rewards Lending Royalty Donations USA Canada Mexico UK The Netherlands Spain France Austria Germany Australia China Hong Kong SAR Israel Russia Turkey Table: Crowdfunding model availability by key jurisdictions. 2013CF MASSOLUTION.COM Por marco regulatorio 64 crowdfundingindustrylandscapes,thecomplexityofcrowdfundingmechanisms, and the scope of crowdfunding activities, there is an urgent need for government and legislation. Figure: “Overall how do you rate the adequacy of legal frameworks and gov- ernmental intervention on crowdfunding in your jurisdiction?” 0% 20% 40% 60% 80% 100% Statutory Law s Case Law s Regulations PoliciesG overnm ental Intervention Very Inadequate Inadequate Adequate Very Adequate Excessive 2013CF MASSOLUTION.COM approach share the property that crowdfunders obtain a contract and become creditors, instead of security holders. Countries Equity Rewards Lending Royalty Donations USA Canada Mexico UK The Netherlands Spain France Austria Germany Australia China Hong Kong SAR Israel Russia Turkey Table: Crowdfunding model availability by key jurisdictions. 2013CF MASSOLUTION.COM 12  
  13. 13. CROWDFUNDING MODELS • INDIVIDUAL MODELS 2013CF MASSOLUTION.COM72 Oceania and Africa. They are distributed as follows: North America (51.9%), Europe (26%), Asia (10.4%), Oceania (1.3%), and Africa (2.6%). Figure: Global distribution of launched and pre-launched crowdfunding platforms. NORTH AMERICA EUROPE SOUTH AMERICA ASIA AFRICA OCEANIA 42.3% 51.9% Pre-launchLaunched 42.3% 26.0% 4.3% 7.8% 6.7% 10.4% 2.4% 1.3% 1.9% 2.6% 2013CF MASSOLUTION.COM Science and Technology accounts for 15% of the sample, which is an interesting account for 5% each. Figure: Target niches for pre-launch crowdfunding platforms. Social and Personal Causes 38% Business and Entrepreneurship 25% Science and Technology 15% Art (general) 12% Films and Performing Arts 5% Housing, Real Estate and Development 5% Plataformas Crowdfunding Emergentes 2013 SECTION OVERVIEW • ACROSS THE MODELS • FINANCIAL VS. NON-FINANCIAL CROWDFUNDING MODELS • INDIVIDUAL MODELS From our sample, we assessed which types of crowdfunding models were order to identify trends and determine the likely impact on the market landscape. themselves this way. By and large, the type of crowdfunding being planned hybrids. CROWDFUNDING MODELS AND THRESHOLD PLEDGE SYSTEMS EMERGING CROWDFUNDING PLATFORMS Outlook Figure left: Availability of Donation, Rewards, Equity, Lending, and Royalty-based crowdfunding on launched vs. pre- launched crowdfunding platforms. Figure right: Availability of threshold-pledge-systems on launched vs. pre-launch crowdfunding platforms. Pre-launchLaunched 0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% Donations Rew ards Equity Lending Royalty TPS N o TPS O ptional SECTION OVERVIEW • ACROSS THE MODELS • FINANCIAL VS. NON-FINANCIAL CROWDFUNDING MODELS • INDIVIDUAL MODELS From our sample, we assessed which types of crowdfunding models were order to identify trends and determine the likely impact on the market landscape. themselves this way. By and large, the type of crowdfunding being planned hybrids. CROWDFUNDING MODELS AND THRESHOLD PLEDGE SYSTEMS EMERGING CROWDFUNDING PLATFORMS Outlook Figure left: Availability of Donation, Rewards, Equity, Lending, and Royalty-based crowdfunding on launched vs. pre- launched crowdfunding platforms. Pre-launchLaunched 0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60% Donations Rew ards Equity Lending Royalty TPS N o TPS O ptional 13  
  14. 14. Fuente:     Estadísticas globales de Crowdfunding bien, sin embargo, aquí … ¿qué tal?: 14  
  15. 15. Estrategia Ante un entorno en el que los recursos decrecen y las necesidades se incrementan dramáticamente, la primera propuesta ha sido la de crear FlipOver.org una plataforma con diferentes herramientas (Crowdsourcing, Crowdfunding, Mapas, Banco Soluciones,…) para ayudar a los emprendedores sociales (independientemente de la forma jurídica: ONGs, Fundaciones, Personas Físicas,…). Lo que realmente importa es el impacto social positivo. 15  
  16. 16. Jorge  Garcia  del  Arco   Retos   Sociales   1Identificar Retos Sociales 2Co-Diseñar Soluciones 3Dar la vuelta Retos Sociales Modelo 16  
  17. 17. Los engranajes del proceso CROWDFUNDING 17  
  18. 18. Casos Éxito El éxito no se puede ni se debe medir atendiendo a una única variable cuantitativa. Compartimos 3 ejemplos con diferentes perspectivas de éxito: •  iCarth •  Chékere •  STOP Sanfilippo 18  
  19. 19. Fuente:     h3p://www.burman.es/porJolio-­‐burman-­‐libro-­‐1069-­‐recetas-­‐karlos-­‐arguinano-­‐19.html   19  
  20. 20. 20   ½ Crowdfunding + ½ en Especie
  21. 21. 21   Crowdfunding SIN plataforma
  22. 22. + 4.000€ 14.274€ 400 PERSONAS 781 PERSONAS Crowdfunding OFFline+ Online: Boletos Plataforma 22  
  23. 23. Lo siguiente … Las tensiones que vivimos son consecuencia de un modelo no sostenible para las personas ni el entorno. Sin embargo, hay buenas prácticas y ejemplos que demuestran que otro modelo es posible. Con PROGREZZ aspiramos a identificar esos portales de energía positiva y facilitar la colaboración, la solidaridad y comportamientos responsables. En definitiva, progresar a un nuevo modelo más amable con las personas y el entorno evolucionando la forma de crowdsourcing. 23  
  24. 24. 24  
  25. 25. GEOLOCALIZACIÓN: …a lo local 25  
  26. 26. No se puede mostrar la imagen. Puede que su equipo no tenga suficiente memoria para abrir la imagen o que ésta esté dañada. Reinicie el equipo y, a continuación, abra el archivo de nuevo. Si sigue apareciendo la x roja, puede que tenga que borrar la imagen e insertarla de nuevo. No olvidar nunca el Por Qué de tu misión. El nuestro aquí

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