Opening the Conversation - How Transparency Leads to Better Decision-Making

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At its core, your company is a collection of simultaneous conversations happening inside and outside the firewall. Where do they occur? How do they get started? Are the right people involved? And how do they contribute to the success or failure of your company? In this session we'll explore the answers to these questions and walk through a real-life example of how being transparent allowed a company to avoid catastrophe and launch its most successful marketing campaign to date.

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  • Have formal processes for doing handoffs- Quality checkpoints - training - MRD / PRD reviews
  • Have formal processes for doing handoffs- Quality checkpoints - training - MRD / PRD reviews
  • Leads to better decisions - more engaged employees -
  • Have formal processes for doing handoffs- Quality checkpoints - training - MRD / PRD reviews
  • Opening the Conversation - How Transparency Leads to Better Decision-Making

    1. 1. Opening the Conversation How Transparency Leads to Better Decision-Making
    2. 2. Who is Atlassian? <ul><li>Aussie Software company </li></ul><ul><li>15,000+ customers 110+ countries </li></ul><ul><li>$100+ million in cumulative revenue </li></ul><ul><li>Highly Transparent and open </li></ul>
    3. 3. Let’s Talk About <ul><li>Nature of Information Work </li></ul><ul><li>Transparency is key to Success </li></ul><ul><li>Example: Marketing Campaign </li></ul>
    4. 4. The Industrial Era <ul><li>IP is in the process </li></ul><ul><li>Strategic advantage from how things were made: </li></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Variety </li></ul></ul>
    5. 5. The Information Age <ul><li>IP is in the people </li></ul><ul><li>Strategic advantage from innovation : </li></ul><ul><ul><li>Ideas </li></ul></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Adapting </li></ul></ul>
    6. 6. Yet we still think “Industrially” Develop-ment Product Mgmt Quality Assurance Marketing Sales Support Customer
    7. 7. When in reality… Develop-ment Product Mgmt Quality Assurance Marketing Sales Support Customer
    8. 8. Assembly lines not for information <ul><li>Need to see upstream </li></ul><ul><li>Need to see downstream </li></ul><ul><li>Interactions too complex to formalize </li></ul><ul><li>What’s the answer? </li></ul>
    9. 9. Extreme Transparency!
    10. 10. Transparency requires: Fearless Feedback People Opt-In Kaizen Mindset Open by default Conversations Anywhere Subscribe to Conversations Low Barriers to Participation Discover People and Content Technology Culture
    11. 11. To Connect All the Dots Develop-ment Product Mgmt Quality Assurance Marketing Sales Support Customer Enterprise Wiki
    12. 12. Example: Marketing Campaign
    13. 13. Started with an Ambitious Goal <ul><li>Raise $25,000 for Room To Read </li></ul><ul><li>5-user licenses of Confluence and JIRA </li></ul><ul><li>$5 each </li></ul><ul><li>5 days only </li></ul><ul><li>Includes maint and support </li></ul>
    14. 14. Campaign Planning <ul><li>Wiki for: </li></ul><ul><li>Project plan </li></ul><ul><ul><li>Timelines </li></ul></ul><ul><ul><li>Tasks </li></ul></ul><ul><li>Conversation </li></ul><ul><ul><li>52 Comments From: </li></ul></ul><ul><ul><li>Sales, Marketing, QA </li></ul></ul><ul><ul><li>Internal Systems, Support, Engineering </li></ul></ul>
    15. 15. Campaign Monitoring <ul><li>Wiki for: </li></ul><ul><li>Real-time sales metrics </li></ul><ul><li>Conversation </li></ul><ul><ul><li>122 Comments </li></ul></ul><ul><ul><li>“Let's shut if off!” </li></ul></ul><ul><ul><li>“ Hell No - take it as far as it will go!” </li></ul></ul>
    16. 16. The results <ul><li>Exceeded our goal 4x ($100k vs $25k) </li></ul><ul><li>Transparency </li></ul><ul><ul><li>Made everyone engaged </li></ul></ul><ul><ul><li>Gave Everyone has a voice </li></ul></ul><ul><ul><li>Provided Input from all areas of the business </li></ul></ul><ul><ul><li>Allowed us to make the right decisions </li></ul></ul>
    17. 17. THANK YOU <ul><li>Learn More at: </li></ul><ul><li>atlassian.com/confluence </li></ul><ul><li>Contact me at: </li></ul><ul><li>t witter.com/barconati </li></ul>

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