How familiar does this scenario sound? Despite their best efforts, product managers are micro-managing too many features in development, meanwhile developers are waiting on designers. Support engineers aren't sure what shipped this week, and new features can't be released because tech writers weren't aware of them until they were nearly completed. The exec team is eager to learn how the last features are affecting new user uptake, but it's not up to expectations because marketing never understood who it was for, or why it was built. Join us for a peek behind-the-scenes at Atlassian. And learn how we juggle all of these efforts across the DevOps cycle, and validate features early and often—all while focusing on delivering real customer value.

1. MATTHEW WATSON | BITBUCKET CLOUD DEV MGR | ATLASSIAN | @MATTW_WATSON
Inside Atlassian
Focusing on Customer Outcomes in Spite of Complexity

2. 28weeks
early 2010

3. 13weeks
Late 2010

4. 5weeks
2013

5. 33per week!
2019

6. 2019
33 releases per week!
2010
One release in 28 weeks!

7. Competition Design Value Quality
What’s changed?

8. Us Them

9. Project Management Tripod

12. Problems
Not enough PM Lacking Validation
Dependencies Date Driven

13. Move Fast Effective
Keep everyone engaged
Build the Right Thing
Validate

14. Adaptive Teams
Really be Agile!
Move Fast Effective
Keep everyone engaged
Build the Right Thing
Validate
Metrics driven
Outcomes not Outputs
CI/CD
Empower the team to ship
quickly

15. BITBUCKET PIPELINES
Fully-hosted CI/CD
built into Bitbucket Cloud, living
right alongside your code.

16. BITBUCKET PIPELINES
Fully-hosted CI/CD
built into Bitbucket Cloud, living
right alongside your code.
Deployments
feature to give your team full
visibility into the status of
their work.

17. BITBUCKET PIPELINES
Fully-hosted CI/CD
built into Bitbucket Cloud, living
right alongside your code.
Deployments
feature to give your team full
visibility into the status of
their work.
Integrations
with the most popular tools in
your CI/CD workflow.

18. DATE DRIVEN METRIC DRIVEN

19. DATE DRIVEN METRIC DRIVEN

20. OKRs
Autonomy
Focus on Business Value
Outcome
Driven
Development

21. OKRs
Autonomy
Focus on Business Value
Outcome
Driven
Development

22. OKRs
Autonomy
Focus on Business Value
Outcome
Driven
Development

23. Bitbucket Pipelines (O)KR
Increase number of paid teams in Bitbucket
using Pipelines

24. Bitbucket Pipelines (O)KR
Increase number of paid teams in Bitbucket
using Pipelines

25. Bitbucket Pipelines (O)KR
Increase number of paid teams in Bitbucket
using Pipelines

26. Delight
Choose a proxy
New FeaturesOnboarding

27. Focus Value
Why Measure?

28. How do we iterate and
get early feedback?

29. When do we check the metrics?

31. MEASURE
Measure things
Give your teams goals
Ship code
Get feedback
Qualitative & Quantitative
Decide if you need to
change course

32. Ship Quickly
and
Repeatedly

33. How to Power Continuous Deployment at any scale with
Atlassian
Oceanside D, Thursday 11th, 2:50pm Matt Shelton
SUMMIT TALKS ON CI/CD
How to Develop, Track and Release like a Boss using Atlassian
Tools
Mandalay Bay C/D, Thursday 11th, 4:00pm Sreenath Gopal

34. Adaptive
Teams

35. Multiple Projects Feature Leads
Do More

36. Triads
Make
Run Sell

37. Feature Kickoff
• From the Atlassian Team Playbook
• Bring the engineering team onboard

38. Build the
Milestones

39. Co-ordinator
Feature Lead Project Manager
MetricsStatus

40.
Feature Lead
Takes the load off the PM
Enables multiple streams
Levels up the engineers

41. Market when ready!

42. That was a lot….

43. Metric Driven
Instead of outputs and
deadlines.
Customer Value
Make sure we build the
right thing.
Everyones a PM
Feature leads take a load off
the PM.

44. Release
small and
often

45. Adaptive
Teams

46. References Atlassian blogs and presentations
• Product Triads (or not) https://medium.com/smells-like-team-spirit/why-
my-team-is-killing-our-triad-86946b099b
• Project Central : https://www.slideshare.net/GoAtlassian/cutting-
through-the-noise-breaking-down-hierarchical-communication-
channels-and-silos
Atlassian Playbook
• Goals signals and Measures Play https://www.atlassian.com/team-
playbook/plays/goals-signals-measures
• Feature Kickoff Play: https://www.atlassian.com/team-playbook/plays/
feature-kick-off
Books
• Inspired, Marty Cagan
• Radical Focus, Christina Wodtke
• Measure What Matters, John Doerr

47. MATTHEW WATSON | BITBUCKET CLOUD DEV MGR | ATLASSIAN | @MATTW_WATSON
Thank you!