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Harnessing Your Product Manager Superpowers with Trello, Confluence, and Jira

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Whether you're a product manager, product owner, or a cat herder, creating a stellar product takes skill. The list is endless—from aligning stakeholders to creating a clear vision and specifications, planning sprints, measuring success and everything in-between.
In this session, we'll share how to extend the power and flexibility of Atlassian tools for your team. From inception, to planning, to building, learn the battle-tested tips from our own Atlassian teams to ensure that you not only build the product right, but also build the right product.

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Harnessing Your Product Manager Superpowers with Trello, Confluence, and Jira

  1. 1. PHIL OYE • PM • ATLASSIAN • @PHILOYE Product Manager Superpowers
 Trello, Confluence, and Jira
  2. 2. © DC Comics
  3. 3. Professional meeting (goer)? Product owner? Product manager?
  4. 4. The product manager is responsible for defining
 why, when, and what to build. A DEFINTION
  5. 5. What do PMs do? Rollout plans Researcher Cheerleader Stakeholder management Sprint planning Sprint planning Competitor analysis Manage budget Product marketing Interface design Roadmap Firefighter Firefighter Customer support Inspire the team Estimating Define scope Documentation Requirements Timeline Shield the team Decision maker Strategy
  6. 6. Product managers do whatever is not being done
 by the rest of the team. UNKNOWN, MAYBE ME
  7. 7. Mix and match There is no one right way to do things. Use what works, leave the rest. What I’ll talk about today Cloud or Server* Most tips will work in either Cloud or Server
 (except Trello!) Super practical Will focus on tips & tricks using our tools that you can use on Monday
  8. 8. Mechanics of agile Scrum vs Kanban, how to plan a sprint, do retros, standups How to become a PM There’s plenty to talk about, but this isn’t that talk What I’m not talking about
  9. 9. INSPIRED:
 How to create tech products customers love Marty Cagan
 Silicon Valley Product Group
  10. 10. Let’s do this
  11. 11. Leads & inspires PM
 mastery Delivers outcomes Great communicator Atlassian’s pillars for product managers
  12. 12. Leads & inspires PM
 mastery Delivers outcomes Great communicator Atlassian’s pillars for product managers
  13. 13. FALL IN LOVE WITH THE PROBLEM
 CREATE A PROJECT POSTER
  14. 14. Leads & inspires / Project posters THE SITUATION • Hard to get everyone to agree on the problem you’re solving?
 Arguing over solutions?
 • Research, docs, ideas are scattered?
 No single point of reference? YOUR SUPERPOWER Use the Project Poster play:
 atlassian.com/team-playbook/plays/project-poster Grab the “Project Poster” Confluence template for Cloud or Server.
  15. 15. https://www.atlassian.com/team-playbook/plays/daci
  16. 16. Leads & inspires / Project posters TIPS & TRICKS • It is a living document
 Update it as you explore the problem space, challenge assumptions, gather feedback, and learn.
 • Involve the whole team
 Confluence comments are your friend • Identify what you aren’t doing
 What problems are you not solving?
 What solutions are not providing?
  17. 17. Leads & inspires PM
 mastery Delivers outcomes Great communicator The four pillars
  18. 18. YOUR IDEAS ARE
 PROBABLY WRONG
 TRY A LEARNING BACKLOG
  19. 19. PM mastery / Learning backlog THE SITUATION • Most startups, features, ideas fail
 Except for your own, obviously. Or not.
 • Figuring that out after shipping is
 the worst time to find out
 Fail fast, spend time on the winners • Most “MVPs” are neither
 minimal nor viable
 They build too much and are just a guess YOUR SUPERPOWER Instead of backlog of features, it should be a list of hypotheses, assumptions, and risks. Then test those. Create a Jira project or a Trello board that outlines the build / measure / learn loop.
  20. 20. Build MeasureLearn PM mastery / Learning backlog Experiment / Test Results Idea / Risk / Assumption
  21. 21. PM mastery / Learning backlog TIPS & TRICKS • Be honest with your risks, and assumptions, hypotheses
 What do you hope to be true? • Force rank these 
 What is the biggest risk? • Do the smallest possible thing
 You are not building products, you are building experiments
 • Find a way to test it
 Paper prototypes? Click tests? Landing page?
  22. 22. The Lean Startup
 Eric Ries
  23. 23. YOU HAVE CUSTOMERS, RIGHT?
 COLLECT FEEDBACK
  24. 24. PM mastery / Collect feedback THE SITUATION • Flying blind
 It can be hard to get insight from customers
 • Finding research participants is tricky
 Do you have permission to contact them? How do you know they use your feature? • Support tickets can be slow
 Can they find support? Can support find you? YOUR SUPERPOWER Create a Service Desk and insert a Widget in your app. Or use the Jira issue collector.
  25. 25. PM mastery / Collect feedback TIPS & TRICKS • Insert the widget contextually
 in your app
 • Get a bug report?
 Move it to your Jira project • Talk to your customers!
 Do research!
  26. 26. EVERYONE WANTS A PONY, TRACK YOUR FEATURE REQUESTS
  27. 27. PM mastery / Feature requests THE SITUATION • Feature requests comes from many channels
 How can you keep track?
 • Tracking non-roadmapped items 
 How can you share with others?
 • People keep asking for the same stuff?
 YOUR SUPERPOWER Create a simple Trello board
 and share it!
  28. 28. PM mastery / Feature requests TIPS & TRICKS • Include instructions!
 Set expectations • Make sure you have an “Inbox” list for new requests
 That way un-triaged requests are clearly separated • Consider adding the voting power-up
 Be wary! This isn’t a popularity contest… • Encourage subscribing
 They can be notified of the status of their request
  29. 29. Leads & inspires PM
 mastery Delivers outcomes Great communicator The four pillars
  30. 30. THERE CAN BE ONLY ONE
 TOP PRIORITY BUILD YOUR ROADMAP © 20th Century Fox
  31. 31. Delivers outcomes / Roadmaps THE SITUATION • Everyone asks, when will ___ ship?
 No one is aligned
 • You have a 1000 competing priorities
 Backlog is a mile deep YOUR SUPERPOWER • Create your Roadmap in Trello, or build your own!
 bit.ly/trello-roadmap-template
 • Jira Power-up for Trello
 bit.ly/trello-jira-powerup • Confluence Power-up for Trello
 bit.ly/trello-confluence-powerup
  32. 32. Delivers outcomes / Roadmaps TIPS & TRICKS • Force rank everything
 Don’t cheat with multiple happening at the
 same time.
 • Link your to cards to Jira tickets and Confluence pages
 Use the power-up! • Aggressively share your roadmap
 Embed it everywhere. • Encourage subscribing
 People can sign up to be notified on a card, a list, or the entire board when there are changes. • Share what you’ve shipped
 Once you’ve shipped a card, move it to your “Shipped” board
  33. 33. BIT.LY / BUILDINGROADMAPS “The art of building a roadmap” TALK
  34. 34. PRODUCTS ARE A COLLECTION OF DECISIONS
 A LOT OF THEM
  35. 35. Delivers outcomes / Decision making THE SITUATION • Hard decisions are, well, hard
 Delaying, deferring is dangerous
 • One-way doors
 Paralysis! • No record keeping
 Why/when did we decide that?? YOUR SUPERPOWER Use the DACI play:
 atlassian.com/team-playbook/plays/daci Use the built-in “Decision” template in Confluence to drive decisions.
  36. 36. https://www.atlassian.com/team-playbook/plays/daci
  37. 37. Delivers outcomes / Decision making TIPS & TRICKS • Decide something in real-time?
 Consider creating a DACI after the fact for record keeping. • Close. Off. Your. Decisions.
 Indecision is the enemy.
  38. 38. Leads & inspires PM
 mastery Delivers outcomes Great communicator The four pillars
  39. 39. WHAT IF EVERYONE IN THE BIG MEETING WAS ON THE SAME PAGE?
  40. 40. Great communicator / Pages over presentations THE SITUATION • Important information is conveyed via PowerPoint presentations
 Easy for presenters, hard on the audience
 • Decisions are being made
 without data
 Bullet points over data • Detail is just skipped over
 Attendees have more questions than answers YOUR SUPERPOWER 1. Create a page in Confluence
 2. Write a multi-page narrative explaining your ideas/PoV
 Use. Actual. Words.
 3. Present the page itself
  41. 41. © Amazon.com Inc.
  42. 42. Great communicator / Pages over presentations BEFORE THE BIG MEETING • Write down your narrative using complete sentences.
 Provide data, link to resources for more detail.
 • Team should collaborate on the page
 Comments! Sharing! Real-time collab!
 • Share it ahead of time
 Forget the big reveal, get questions early if possible. • Let people read it in silence
 Not everyone has read it? Give people time to
 read it and jot down questions.
 • Ask “What are your questions?”
 Instead of talking through stuff everyone agrees to, you can skip directly to the hard stuff. DURING THE BIG MEETING
  43. 43. MEETINGS ARE UNAVOIDABLE
 MAKE THEM AWESOME
  44. 44. Great communicator / Awesome meetings THE SITUATION • Useless meetings
 No agenda, no outcome
 • Nothing is captured
 Miss the meeting? Too bad. • No accountability
 Action items lost to the wind YOUR SUPERPOWER Use the built-in “Meeting Notes” template in Confluence.
  45. 45. Great communicator / Awesome meetings TIPS & TRICKS • Link the agenda from the invite
 Encourage people to add to it beforehand
 • Recurring meeting?
 Aggressively cancel if there is no agenda • Open the page on the big screen
 Capture in real-time
 • @mention the attendees
 Everyone will get an email at the end of the meeting.

  46. 46. SHIPPING IS NOT EASY, YOU NEED A ROLLOUT PLAN © Hasbro
  47. 47. Great communicator / Rollout plans THE SITUATION • Understanding your blockers is hard
 • Releasing software is more than just shipping code or toggling a flag
 Docs, giving support a heads up, stakeholders • People are unaware when things
 are going out YOUR SUPERPOWER • Outline your plan using Confluence
 • Use the Jira macro
  48. 48. Great communicator / Rollout plans TIPS & TRICKS • Rollout plans are based on blockers
 Would you delay launch for it? Then yes, it is a blocker.
 • Breakup your plan into clear milestones
 Milestones should stack • It is a living document
 Learn something new, adjust your blockers • Keep state in one place
 Use the Jira issue macro
  49. 49. Leads & inspires PM
 mastery Delivers outcomes Great communicator Atlassian’s pillars for product managers
  50. 50. Suggested talks here at Summit Smart Silos:
 Behind the Scenes of Building the New Jira Thursday @ 10:30am, Oceanside C James Rotanson Product Designer Atlassian Concept to Launch:
 The Ultimate Confluence Guide for Software Teams Thursday @ 2:40pm, Oceanside C Sherif Mansour Product Manager Atlassian
  51. 51. PHIL OYE • PM • ATLASSIAN • @PHILOYE Thank you

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