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Five Patterns For Massive Adoption Gc


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As presented at Web 2.0 San Francisco 2009. Fully video can be seen at or

Published in: Technology
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Five Patterns For Massive Adoption Gc

  1. 1. Tips for Massive Wiki Adoption Presenter: Giancarlo Lionetti
  2. 2. Who We Are <ul><li>Global Software company </li></ul><ul><li>15,000+ customers 110+ countries </li></ul><ul><li>Over 100+ million dollars in revenue </li></ul><ul><li>Highly Transparent and open </li></ul>
  3. 3. The Wiki <ul><ul><li>9,000 organizations in 93 countries </li></ul></ul><ul><ul><li>Over 325 third-party plugins </li></ul></ul><ul><ul><li>On-Premise and SaaS offerings </li></ul></ul>
  4. 4. What Affects Adoption and Success? <ul><ul><li>My Story </li></ul></ul><ul><ul><li>Lessons Learned </li></ul></ul>
  5. 5. Start on day one <ul><li>Create personal space </li></ul><ul><li>Write or blog about yourself </li></ul><ul><li>Edit the wiki on day one with a personal introduction. </li></ul>
  6. 6. Give them a reason <ul><li>Staff List </li></ul><ul><li>Real-time Dashboards </li></ul><ul><li>Useful content </li></ul>
  7. 7. Create Editing Cycles <ul><li>Move familiar items to the wiki </li></ul>Agenda Minutes Status Tasks Meetings
  8. 8. Share news and internal discourse <ul><li>Internal Blog </li></ul><ul><ul><li>Reports </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Debates </li></ul></ul>
  9. 9. Be as open as you can <ul><li>Lock down only as needed </li></ul>
  10. 10. Trust your employees <ul><li>Encourage non-work use. </li></ul>Would you ban Facebook?
  11. 11. Upcoming Presentations