This document provides ingredients and values for building a software company culture. It discusses focusing first on people, process, ideas and fun. It suggests defining core values like building with heart and balance, not messing with customers, and playing as a team. It also addresses connecting new employees to the culture and sharing work across distributed teams.

1. If Martha Stewart cooked
your culture
(she’d use this recipe)

2. First things first.

3. First things first.

5. Every company is a
software company.

6. Building software is a ... challenge
WIN FAIL

7. Building software is a ... challenge
WIN FAIL

8. Building software is a social challenge
Every team must
share...
Code
Source code, review,
continuous integration
Tasks
Issue tracking and work
management
Ideas
Content sharing

9. Ingredients.

10. Values.
People.
Process.
Ideas.
Fun.

11. Values.
How do we define
what matters, for
those here now and
those still to come?

13. Open Company,
No Bullshit
Build with Heart
and Balance
Don’t #@!%
the Customer
Play, as a Team
Be the Change
You Seek

14. People.
How can we
connect newbies to
the culture and let
large, distributed
teams share?

18. Process.
How can we
simplify and track
the stuff that needs
doing?

24. How do we Ideas.
challenge status quo
and turn small good things
into big great
things?

25. f su ck.
lo ts o

30. Fun.
Can we be both
serious and
irreverent, and inject
fun into work?

35. From our
kitchen...to
yours.
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