Atlassian Summit 2012 - How Atlassian Makes Its Wiki Sticky

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Wouldn't it be great if your wiki was as "sticky" as Facebook? Wish no more! John will reveal how Atlassian makes its own internal wiki so sticky that people "live in it" all day. You'll walk out with a long list of ideas on how to improve wiki adoption in your own company.

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Atlassian Summit 2012 - How Atlassian Makes Its Wiki Sticky

  1. 1. Art of Collaboration How Atlassian Makes Its Wiki Sticky Lessons in practical wiki husbandry John Rotenstein Business Intelligence Manager, Atlassian john.rotenstein@atlassian.com
  2. 2. John Rotenstein
  3. 3. Wouldn’t it be great if your wiki was just as sticky?
  4. 4. Topics What is Why be How to be ‘Sticky’ ‘Sticky’ ‘Sticky’
  5. 5. What is Sticky?
  6. 6. www.squidoo.com/quirky-shoes theanimatedwoman.com
  7. 7. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012)
  8. 8. I’m no female robot, I’m an email robot!
  9. 9. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012)
  10. 10. g Your Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit
  11. 11. g Your Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit
  12. 12. g Your Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit
  13. 13. g Your Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit
  14. 14. g Your Sticky Web Matrix How sticky Long Length of visit is your wiki? Short Rarely Often Frequency of visit
  15. 15. Why be Sticky?
  16. 16. Reasons for having a wiki...• HR Manuals • Complete projects faster• Project Management • Avoid duplicated work• Software Development • Share knowledge• Process Documentation • Collaborate on work• Knowledge Management • Find the right information• Asset Tracking when you need it
  17. 17. Can you state the purpose of your wiki?
  18. 18. Atlassian’s corporate wiki:To provide current and future staff with easy accessto Atlassian’s confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.
  19. 19. Measurable goals ✓ First place to look for corporate information ✓ Default place to store internal company information ✓ Access daily ✓ Participate weekly (comment, share) ✓ Create content monthly
  20. 20. How to be Sticky
  21. 21. Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
  22. 22. Give your wiki a friendly name ‘Zyntranet’ ‘Extranet’ (‘EAC’) ‘Marvin’
  23. 23. Give your wiki a friendly name
  24. 24. Brand your wiki
  25. 25. Brand your wiki
  26. 26. Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
  27. 27. Start at the top!W hich emailscan yo u mo ve to the w iki?
  28. 28. Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
  29. 29. ProjectManagement
  30. 30. Meeting Minutes results ✓ Use a go od title for improved search ✓ Use labe ls an d the ContentByLabel macro y them ✓@ mention attendees to auto -notif people ✓ ‘Share’ the page w ith interested
  31. 31. ✓ Great for process documentationDocumentation ✓ Include screen shots ✓ Link to other resources
  32. 32. ffeathers.wordpress.com
  33. 33. Handy Tools +
  34. 34. Handy ToolsHead Beer
  35. 35. Handy Tools
  36. 36. Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
  37. 37. Browser Search Bar ‣ Manage Search Engines ‣ Edit Keyword ‣ Settings, Manage Search Engines ‣ URL: yourwiki.com/dosearchsite.action?queryString=%s ‣ Install ‘glims’ or ‘KeySearch’ extension Instructions: ‣ Edit registry settings (see instructions) bit.ly/go-words
  38. 38. Google Apps “Short Links”
  39. 39. Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
  40. 40. Facebook emails - which is better? Hi Denise, Sign in to Facebook You haven’t been back to Facebook recently. There are a few things and start connecting that have been happening while you were gone.Hi Denise, Update Sign in to FacebookYou haven’t been back to Facebook recently. You have received and start connectingnotifications while you were gone. Update 12 photo tagsThanks,The Facebook Team To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Thanks, The Facebook Team Just one link To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Lots of information Hadoop2010: Large-Scale Analytics at Facebook
  41. 41. Automated Notifications
  42. 42. @mentions (like Twitter!)v4.2
  43. 43. Like
  44. 44. Popular Content ✓ On Dashboard ✓ Many comments ✓ Many ‘Likes’ ✓ Personalized v4.2
  45. 45. Recommended Content ✓ Defaults to Weekly ✓ Can set to Daily ✓ Likes & Comments ✓ Personalizedv4.2
  46. 46. Share pages with a personal note ✓ Mailing lists, too!
  47. 47. Personal Task List Likes Mention Comment Share Aggregate JIRAv4.3
  48. 48. Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
  49. 49. Gathering Statistics marketplace.atlassian.com
  50. 50. Self-Query the System with SQL
  51. 51. Rewardparticipation!
  52. 52. marketplace.atlassian.com
  53. 53. Now it’s your turn!
  54. 54. Set measurable goals Measure today’s stickiness Implement ideas Measure again
  55. 55. youtube.com/user/neilbromhall
  56. 56. Thank you!May all your wikis be sticky!

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