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Connecting the dots: Social Media, Analytics, Corporate Culture & Strategy


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Social Media is the biggest shift since the industrial revolution. Welcome to the revolution!
- 50% of the world’s population is under 30 years old
- 90% of Millennials have joined a social network
- Facebook tops Google for weekly traffic in the US
- Social Media has overtaken pornography as the number 1 activity on the internet
Years to reach 50 million users:

RADIO –> 38 years
TV –> 13 years
Internet –> 4 years
Google+ –> 88 days

So, we don’t have a choice on whether we “do” social media, the question is how well we “do” it. In this presentation Gnostix will connect the dots between social media, analytics, corporate culture and strategy.

Businesses need to measure, analyze, and report on their social media efforts. They need to discover insights from their information. They need to engage. And they need the best tools to reach these targets. Gnostix provides the ability to do it all!

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Connecting the dots: Social Media, Analytics, Corporate Culture & Strategy

  1. 1. Connecting the dots:Social Media, Analytics, Corporate Culture & Strategy
  2. 2. Welcome to the revolution!Over Facebook50% tops Google Trafficof the world’s population is under for weekly traffic 30 in the US years old Time Social Media has overtaken pornography as the #1 activity on the web 96% of Millennials have joined a social network
  3. 3. Welcome to the revolution!Years to reach 50 million users RADIO 38 years
  4. 4. Welcome to the revolution!Years to reach 50 million users TV 13 years
  5. 5. Welcome to the revolution!Years to reach 50 million users INTERNET 4 years
  6. 6. Welcome to the revolution!Years to reach 50 million users Google+ 88 days
  7. 7. Welcome to the revolution!
  8. 8. Brands that shy away from new media
  9. 9. How do I get there? The three strategy essentials:KnowledgeWho are you? Understand your company’sessence/ DNAVisionWhat do you want to be?InsightWho are you speaking to? What’s your audience(or market)
  10. 10. The corporate culture shiftRemember: the business of business is social!Humanize the companyInformation sharing & engaging (notbroadcasting) to create dialogue/ conversationsFrom hierarchical to horizontal relationships(social media democratizes)
  11. 11. Practically speaking… Once you know what you want to do, how & why Set goals/objectives, strategy, tools & tactics Measure, analyze & report on social media efforts Discover insights from information Engage & create conversation &Businesses need the best tools to reach these targets!
  12. 12. Revisit tradition for innovation Merely collecting digital data without cause is a recipe for disaster. Organizations that develop social media measurement strategies which alignkey success metrics with business objectives will evolve more quickly. This requires a pragmatic strategy & measurement plan.
  13. 13. Social Media Monitoring & Analysis
  14. 14. Social Marketing Analytics…is the discipline that helps companies measure, assess & explainthe performance of social mediainitiatives in the context of specific business objectives.
  15. 15. Social Media ROI pyramid
  16. 16. Social Media MeasurementSuccess metrics - also known as Key PerformanceIndicators (KPIs) developed with specificbusiness objectives in mind are far more likely to be useful & used.
  17. 17. Social Media Measurement
  18. 18. Social Media Measurement This ideology has helped dozens of organizations take a Methodical Pragmatic and Common Sense approach tomeasuring social marketing initiatives
  19. 19. Objectives & KPIs No single set of objectives can accommodate all business models or corporate initiatives. 4 objectives have been identified that serve as a foundation for effectively measuring social marketing using an objective-based methodology.The success of these objectives ismeasurable using KPIs thatdemonstrate progress toward the goal.
  20. 20. Why it mattersFor your company Understand market, trends, players, influencers, competitors Build brand awareness, reputation & loyalty Encourage customer advocacy Leverage knowledge base of content assets -> promote messaging/ enable sales Link to marketing metrics -> optimize Improve search engine rankings & online traffic Commit to your market (clients, partners, suppliers, analysts) relationshipsFor your team Demonstrate thought leadership Build reputation Engage with market players & influencers
  21. 21. Still think you own your brand? Don’t go there..
  22. 22. ‘United breaks guitars’ Over 11,827,603 views Over 29K comments Over 40K “5 star” ratings#1in iTunes music store withinfirst week of release In the Top 10 Viral Videos of 2009 by Time magazine
  23. 23. ‘United breaks guitars’“Meanwhile,within 4 days of the song going online, the gathering thunderclouds of bad PR caused United Airlines’ stock price to suffer a mid-flight stall, & it plunged by 10%, costing shareholders $180 million.Which, incidentally, would have bought Carrollmore than 51,000 replacement guitars.” – The Times, July 22, 2009
  24. 24. Learn more: www.gnostix.grEmail us at info@gnostix.grFollow us @gnostix on TwitterMeet us on LinkedIn at our blog at us on Facebook at