Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Teagarden Portfolio

709 views

Published on

A selection of web and marketing communications projects I have done for a wide range of B2B companies.

  • Be the first to comment

  • Be the first to like this

Teagarden Portfolio

  1. 1. PortfolioCompelling Web & Marketing Communications TEAGARDEN
  2. 2. Cargill.com Redesign ‣Developed information architecture; created wireframes ‣Wrote and edited most of the 500+ pages of the siteCargill Website: Home PageADC Website Design & Information Architecture teagarden
  3. 3. Cargill Website: Home PageADC Website Design & Information Architecture teagarden
  4. 4. Cargill Website: Connections Case Study (feature stories)
  5. 5. Cargill Website: Our History Page
  6. 6. Before After ADC TrueNet Website ‣ New website design and information architecture for ADC’s structured cabling business. Clean design, new branding, and simplified navigation. ‣ The site led to significant increase in unique visitors.Website Development and Information Architecture
  7. 7. ADC Website: TrueNet Home PageADC Website Design & Information Architecture teagarden
  8. 8. ADC Website: TrueNet Data Center Page
  9. 9. ADC Website: Main Distribution Area
  10. 10. ADC Website: BICSI Conference Presentation Offer
  11. 11. Online Event Development and Production ‣Videocasting and podcasting. ‣Rebranding of online event increased attendance two-fold.ADC Online Event Development and Production
  12. 12. Branding and Advertising Development ‣ Communications highlighted superior technology designed into the products. ‣ Brand tagline Engineered for Uptime stressed product benefit: Network infrastructure uptime.ADC Branding and Advertising
  13. 13. ADC Branding and Advertising
  14. 14. Case Studies and White Papers ‣ Case studies communicated vertical market expertise — e.g. education. ‣ White papers helped establish industry thought-leadership and expertise in specific technologies.ADC Case Studies and White Papers
  15. 15. Visual Guides: Clarifying Complexity ‣ Created series of illustrative white papers called visual guides. ‣ Simplified complexity through brief copy and poster-size graphics. ‣ Given to end-users, channel partners, and consultants.ADC Visual Guides, White Papers and How-To Guides
  16. 16. Poster Side of Data Center Visual GuideADC Visual Guides, White Papers and How-To Guides
  17. 17. Custom Product Sample Kits ‣ Custom product sample kit designed from standard Pelican case. ‣ Elements: Structured cabling products with cable selection guide. Includes detailed booklet highlighting technology differentiators of products. ‣ Results: Product management and sales force called it best sample kit in the industry.Product Sample Kits
  18. 18. Before After Wellington Website and Branding ‣ New website design features Wellington’s customer segments through compelling photography. Introduced new company positioning: Confidence. Delivered. ‣ The website differentiates Wellington from its competition through employee profiles, customer successes, and its long history of unparalleled customer service.Website Development and Branding
  19. 19. Wellington Security Systems Website: Home Page
  20. 20. Wellington Security Systems Website: Section Page
  21. 21. Internal Communication Program ‣Launched employee portal to communicate strategy to the business. ‣Created IT organization brand: Technology Delivering Business Value.GMAC-RFC Internal Communication Program: Intranet site
  22. 22. Internal Communication Program ‣Communicating business value of GMAC-RFC’s IT organization. ‣Newsletter articles, posters, presentations, and town hall meetings.GMAC-RFC Internal Communication Program
  23. 23. Marketing Collateral Development ‣ Recruiting brochure positioned AiC as the firm where consultants could find challenging work. (Upper left; inside page, right) ‣ Customer brochure positioned AiC as a company focused on the success of its clients. Promoting Client Success in the World of Information. (Lower left) ‣ Services brochure for Lawson Software customization. Positioned AiC as the “go-to” partner with Lawson. (Lower right)Analysts International Marketing Collateral
  24. 24. External and Internal Publication Development ‣ Customer publication The New Analyst showcased customer success stories through the eyes of the customer. With Analysts’ help, of course. ‣ Employee publication The Consultant focused on Analysts’ consultant staff with feature articles and career-building tips (Bottom). Consultants loved this monthly publication; and eagerly contributed editorial.Analysts International Publications
  25. 25. Integrated Marketing Campaign: Health Care Technology ‣ Marketing communications program introduced wireless technology applications to the health care industry. ‣ Elements: Website, Marketing Collateral, White Papers, Co-Branding with Palm and Patient Keeper, Direct Mail, Custom Packaging, Case Studies. ‣ Results: Generated dozens of new leads; deployed by Blue Cross Blue Shield, Rochester, NY.Analysts International Marketing Campaign
  26. 26. Branding Campaign ‣ Rebranding direct mail campaign for Analysts International, the IT consulting company. “The Analysts Perspective.” ‣ Successful in repositioning AiC as a full- service business/IT consulting company.Analysts International Branding Campaign; Repositioning
  27. 27. Analysts International Branding Campaign; Direct Mail 1
  28. 28. Analysts International Branding Campaign; Direct Mail 2
  29. 29. Analysts International Branding Campaign; Direct Mail 3
  30. 30. Trade Shows: Navy League Sea•Air•Space Exposition ‣ Demonstrated militarized computer operating under stream of water. ‣ Posters designed for expo given to guests and signed by the photographer. Promoted through formal invitation. ‣ Complementary article in customer magazine, Performance. ‣ Resulted in record exhibit traffic and increased trade press coverage.Unisys Trade Shows and Special Events
  31. 31. Integrated Marketing Campaign: Defense Systems ‣ Marketing communications campaign introduced ABCCC to global customers. ‣ Elements: Marketing collateral, poster, 3D direct mail, corporate magazine, trade shows and press conferences. ‣ Results: raised awareness in targeted markets (Greece, Turkey, Germany, more); led to several presentations, meetings and proposals.Unisys Integrated Marketing Campaign
  32. 32. Customer Publication ‣ Award-winning Performance magazine was mailed to 20,000 customers and prospects. ‣ Editorial for the quarterly publication focused on customer successes tied to Unisys systems and solutions. It quickly became known for its striking photography and informative editorial. ‣ Performance generated responses from hundreds of customers during its publication run.Unisys Customer Publication

×