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Why Most Millennial Marketers are Failing

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Millennial marketing holds tremendous potential for brands and NGOs. This audience, comprised of 2 billion people worldwide, is widely regarded as a generation that is shaping the future. Being able to connect with them and sell to this group will be vital to fueling future brand growth. This presentation will show you how to succeed in Millennial marketing.

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Why Most Millennial Marketers are Failing

  1. 1. THIS PRESENTATION IS A SUMMARY OF THE ARTICLE: �� "WHY MOST MILLENNIAL MARKETERS ARE FAILING". A NEW SERIES OF ARTICLES TO INSPIRE AND EMPOWER COMPANIES, GOVERNMENTS, AND NGOS ON HOW TO USE VALUES-BASED RESEARCH TO COMMUNICATE EFFECTIVELY AND CREATE SUCCESSFUL CAMPAIGNS. by Martijn Lampert INTRODUCTION
  2. 2. VALUES-BASED TARGETING MILLENNIALS born after 1980 2 billion worldwide 12% living in Western countries grew up during era of web revolution shaping the future vital to fueling brand growth
  3. 3. MILLENNIALS ARE AN ENORMOUSLY DIVERSE GROUP OF CONSUMERS WITH SOME COMMONALITIES
  4. 4. MILLENNIAL DIFFERENCES MILLENNIALS DIFFERENCES Glocalities values-based segmentation model helps to identify differences within this younger generation We have identified five different types of Millennials CLICK HERE to download�the report: "The Disruptive Mindset of Millennials Around The Globe" to learn more! Glocalities segmentation model
  5. 5. EXAMPLE: MILLENNIAL CONSERVATIVES � ARE VERY TRADITIONAL IN OUTLOOK ON LIFE, FRUGAL, VALUE TRADITIONS,� AND FAMILY
  6. 6. EXAMPLE: MILLENNIAL CREATIVES � ARE MORE OPEN-MINDED, TYPICAL WORLD CITIZENS,� INTERESTED�IN ECOLOGICAL- SUSTAINABILITY
  7. 7. WORLD OF GLOCALITIES APP ALLOWS YOU TO MAKE A JOURNEY: IDENTIFY SPECIFIC SUB-SEGMENTS AMONG MILLENNIALS THAT ARE RELEVANT FOR YOUR ORGANISATION
  8. 8. W O R L D O F G L O C A L I T I E S A P P : S C A R C I T Y I S A N I M P O R T A N T P E R S U A S I O N T A C T I C F O R F E M A L E M I L L E N N I A L S I N T H E U K EXAMPLE
  9. 9. W O R L D O F G L O C A L I T I E S A P P : F E M A L E M I L L E N N I A L S I N T H E U K � V A L U E G L A M O R O U S , B E A U T Y A N D P A S S I O N A T E EXAMPLE
  10. 10. W O R L D O F G L O C A L I T I E S A P P : H & M A N D E V I A N A R E B R A N D S F E M A L E M I L L E N N I A L S I N T H E U K � L I K E � EXAMPLE
  11. 11. MILLENNIALS SHOW COMMONALITIES AND A LOT OF DIVERSITY THE WORLD OF GLOCALITIES TOOL HELPS YOU TO IDENTIFY SUB-SEGMENTS AMONG MILLENNIALS AND DEVELOP THE RIGHT PERSUASION TACTICS TO GET YOUR MESSAGE ACROSS Martijn Lampert CONCLUSION
  12. 12. THANK YOU FOR YOUR TIME. GLOCALITIES�PRESENTATION Glocalities.com Click HERE to read the full article "Why Most Millennial Marketers Are Failing"

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