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5 key elements of a successful sustainability campaign

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Ever wonder how to create a more successful sustainability marketing campaign? Imagine if you could have an action plan that shows you exactly what to do to get the best results. In this article, you will discover five key elements to build that successful sustainability campaign.

Published in: Government & Nonprofit
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5 key elements of a successful sustainability campaign

  1. 1. 5KEYELEMENTS OFASUCCESSFUL SUSTAINABILITY CAMPAIGN Strategy GLOCALITIES PRESENTATION
  2. 2. THIS PRESENTATION IS A SUMMARY OF THE ARTICLE:    "5 KEY ELEMENTS OF A SUCCESSFUL SUSTAINABILITY CAMPAIGN". THE FIRST IN A NEW SERIES OF ARTICLES TO INSPIRE AND EMPOWER COMPANIES, GOVERNMENTS, AND NGOS ON HOW TO USE VALUES-BASED RESEARCH TO COMMUNICATE EFFECTIVELY AND CREATE SUCCESSFUL CAMPAIGNS. by Martijn Lampert INTRODUCTION
  3. 3. VALUES-BASED TARGETING #1 USE VALUES-BASED TARGETING connect with right audience highlight what your audience values build emotional relationship align values with your campaign / sustainability products
  4. 4. GET INSIGHTS WITH GLOCALITIES VALUES-BASED RESEARCH find sustainability sweet spot convey most compelling message
  5. 5. BRAND PURPOSE IS THE KEY DIFFERENTIATOR FOR BRANDS #2 ALIGN SUSTAINABILITY SWEET SPOT WITH BRAND PURPOSE align your brand with a defined target audience make it fit with a specific sustainability topic "Communicate what makes your company/brand unique".
  6. 6. IDENTIFY SUSTAINABILITY TOPIC MOST RELEVANT FOR YOUR BRAND build brand proposition (communicate benefit)  test among your target audience
  7. 7. co-creation with leadership, employees, customers be inspired by new ideas learn which sustainability message will align best with your company, brand and target audience Start a co-creation process with all stakeholders
  8. 8. MOBILIZE OTHER-MINDED PEOPLE #3 FIND HOOKS AND IDEAS TO MOBILIZE 'OTHER-MINDED' PEOPLE reflect on your values be self-aware know your blind spot avoid 'bubble thinking' Glocalities segmentation model
  9. 9. CREATE STORIES #4 TAILOR YOUR MESSAGE WITH ARCHETYPES use deep-rooted communication frames connect on an emotional level unlock the human experience create stories that resonate with your audience
  10. 10. YOUR TONE OF VOICE IS CRITICAL TO CHANGE ATTITUDE AND BEHAVIOR
  11. 11. TONE OF VOICE #5 USE RIGHT TONE OF VOICE For example, to engage more frontrunners in the fight against poverty it is vital to: use an optimistic tone communicate progress made
  12. 12. identify segments of the population who are most receptive to your message help them mobilize other parts of the public Form alliances
  13. 13. THANK YOU FOR YOUR TIME. GLOCALITIES PRESENTATION Glocalities.com Click HERE to read the full article "5 Keys of a Successful Sustainability Campaign"

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