Most people start and continue their search for a new home online Some facts on the online property market. <ul><ul><li>Last year 72% of house hunters </li></ul></ul><ul><ul><li>started their search online </li></ul></ul>Less than 7% of UK estate agents do not have their own website of some sort. Over half of those selling or letting start the process by checking online for similar properties to their own. More than 8 million people a month go online and search for property. UK Market Coverage* In 2004 40% of people searching for property used an online property portal * Estimates of the proportion of UK properties for sales or rent covered by each site, May ‘08 Property Portals Rightmove 75% Findaproperty 46% Primelocation 23% Propertyfinder 22% Thinkproperty 18% Property Search Globrix.com 79% Nestoria.co.uk 49% Zoomf.com 15% Google 90%
Globrix – a new property site ...What? Another one!? Globrix is Different We were developed by search specialists using the latest technology and web methods ...So it searches really well! All properties are listed for free: linking automatically to agents’ sites or taking feeds in many formats ...And it will be more up to date ...So it will have far more properties listed than anyone else.
Property portals charge to list properties, so cannot achieve complete property coverage without signing up every agent. Impact on the Market. ...A larger net to catch more properties on the market together with a tighter and more personal search ensures house hunters find their perfect property... Free property listing on Globrix will cover more of the market Fixed Search 75% of properties 85-90% of properties Free Search
How have we been so successful so quickly? The ever growing popularity of Globrix. A quick refresh on how we’ve become the UK’s fastest growing property site... ■ We don’t charge agents to list their properties on Globrix, which enables us to cover a larger share of the market. We list more properties than anybody else. ■ We’re in partnership with News International, publishers of The Times, The Sun, The News of the World and The London Paper. ■ Our search functionality is unique, allowing users to search specifically by keyword or via drawing on a map. ■ We have marketing campaigns running on radio, in national and regional press, and soon we’ll be advertising on TV. ■ We send traffic directly to you, the listing agent. In fact, Globrix sends more traffic directly to agents than any other property site.
Building solid foundations with established names. Strong relationships with key agency brands
Overlapping media strategy for 2008/9. Building our Brand... Newspapers and magazines. Brand introduction: allows us the time and space to explain the concept. Radio. Brand building: encourages trial and brand recognition. Outdoor. Brand awareness: reinforces other brand messages and builds overall brand strength. Direct Marketing. <ul><ul><li>Brand interaction: imperative to trial and establish loyalty. </li></ul></ul>globrix. com Your Property Search Engine Search Marketing. <ul><ul><li>Brand evolution: recognition and trial in a relevant context. </li></ul></ul>
Up to seven or eight ads a week in national press: The Times, The Sunday Times, News of the World. Regional campaigns: local press and regional radio Search engine marketing and optimisation PR work to boost Globrix brand. Globrix data is regularly quoted by BBC News, ITN, Channel 4, The Telegraph, The Guardian and regional press. . Our campaigns... Sponsored Links Property In Fulham Search for flats and houses down to the last detail. www.globrix.com Property Fulham Perfect homes in Fulham . Find yours on FindaProperty.com www.Finda Property .com Fulham Estate Agents Sales & lettings for Fulham , call 020 8563 8100 today! www.tvestates.co.uk
Why consumers choose Globrix Website Functionality Filter your property search to every last detail using our keyword functionality. Search for properties using our interactive map function. Quickly and easily adjust your search to your price range. Set up email alerts to notify you when your perfect property is added.
Recent awards... Globrix won ‘Best Property Portal UK’ at the Daily Mail UK Property Awards in November 2008. Globrix won ‘Estate Agency Service Firm of the Year’ at The Negotiator Awards in November 2008.
Agent testimonials The increase in traffic we've had to our own site since Globrix entered the property stage has been phenomenal. Greene & Co are so pleased to see a new site such as Globrix, giving both the user and the advertiser a far more beneficial experience. Once purchasers realise that every property that is available on the market is advertised on Globrix, and not just those that are listed through agencies willing to pay to advertise (like on the other portals) I'm sure traffic will increase even more! Very happy with the service and the quality of the "property search engine". Jacqui Daley - Greene & Co "Globrix offers a highly innovative and fresh approach to advertising property, owing to its sophisticated search function which allows buyers to search for things that really matter to them. Globrix is simple to navigate, smart to look at and very informative. The site focuses on the customer's most basic needs as well as their more sophisticated requirements. This customer focussed approach is reflected in the quality buyers we are finding for our vendors through the site." Ben Stroud, King Sturge LLP
It is free to list on Globrix and always will be. However, agents and other associated firms can increase their local exposure and buy banner space to appear on the right hand side of search results. Banners are displayed when a relevant keyword is typed in, meaning you reach the right people. How we make money Revenue Models Featured Property Banner: A new self service facility has launched for 2009, allowing both agents and homeowners to promote their properties. Estate Agent Banner: Only two banners per keyword 12 month contract Services Banner: Four banners rotating per keyword - exclusive options for each sector 12 month contract
Many agents have told us that the only reason they don’t leave the portals is that they rely on the statistics services they provide. If that was the reason you were sticking with the old portals, we’ve got news for you! Globrix Extra offers you behind-the-scenes access, you get all the detailed stats and trend reports that aren’t available elsewhere. Because when you’re selling and renting houses, knowledge is power! What you get: ■ Per property statistics ■ Printable reports for your sellers ■ Search area trends ■ Sold prices vs list prices ■ Sold price data ■ Top & worst performing areas data ■ House price comparables ■ Agent Globrix A new Globrix offering for 2009 - Globrix Extra
<ul><li>Agents who want maximum brand exposure should choose Globrix Premium. Much </li></ul><ul><li>more than just a banner ad, Globrix Premium encompasses a wide range of options to help you stand out from the competition. Most importantly, only two agents per location are allowed to purchase Globrix Premium status, ensuring exclusivity in your area. As you’d expect, detailed stats are provided with all our advertising options to easily enable you to track your performance. </li></ul><ul><li>Only Globrix Premium agents receive the following benefits: </li></ul><ul><li>■ Larger images – ensuring your properties stand out from the rest. </li></ul><ul><li>Your logo in search results – expose more people to your branding. </li></ul><ul><li>Banner ads – appear on the right hand side of all the searches in your area. </li></ul><ul><li>Branding of area guides – be featured on our new detailed area guides. </li></ul><ul><li>Branding of Agent Finder – appear as the featured agent in our new agent directory. </li></ul><ul><li>Consumer email alerts – your agency will be featured in our email alerts to users searching in your area. </li></ul><ul><li>Agent Profile . </li></ul>A new Globrix offering for 2009 – Globrix Premium
Search results Link to more properties. Agent logo. Larger image. Only Globrix Premium clients benefit from 20% larger property images, logos in results and a link to further properties.
A new Globrix offering for 2009 – Agent Profiles <ul><li>Would you like to let Globrix’s growing user base know more about your estate agency? </li></ul><ul><li>All agents who sign up for Globrix Premium will receive their own Agent Profile, the perfect opportunity to show the world that you’re a leader in your region. </li></ul><ul><li>Your Agent Profile will be linked to from... </li></ul><ul><li>All of your properties. </li></ul><ul><li>All of your adverts. </li></ul><ul><li>Area Guides in the locations your agency covers. </li></ul>
A new Globrix offering for 2009 – Agent Profiles <ul><li>Your Agent Profile is completely customisable to allow you to tell the world... </li></ul><ul><li>Your contact details . Include links to your own website, email details, telephone numbers and branch addresses. </li></ul><ul><li>Your areas of expertise and local knowledge . Use our text boxes to explain to house hunters why you are the agent they should choose in their area. </li></ul><ul><li>Testimonials . If you have quotes from previous happy clients, let Globrix users know! </li></ul><ul><li>Featured Agent Profiles will be strictly limited to Globrix Premium clients and will be able to include you own photos and logos. Aside from the obvious benefits of standing out on Globrix to people actively house hunting in your area, there are also great SEO benefits of having your own dedicated page on the UK’s fastest growing property website . </li></ul>
A new Globrix offering for 2009 – Area Guides Globrix will very shortly be launching Area Guides. These pages will enable househunters to find out more about an area. They will contain all sorts of information from average property prices to local restaurant reviews and sporting facilities. Only two local estate agents will feature on our Area Guides, those who have signed up for the Globrix Premium package.
A new Globrix offering for 2009 – Agent Finder Globrix is launching an agent directory, this will enable users to find estate and letting agents in any part of the country. All registered AgentGlobrix users will be included in Agent Finder, but Globrix Premium clients will have the added benefit of being featured on these pages.
This super package includes everything Globrix could possibly offer an estate agent. For those that want it all, we’re happy to give you Globrix Platinum. This particular option includes our SEO consultancy, which will help to further increase traffic to your website. All the brand exposure, all the stats and all the red carpet treatment an estate agent could ask for...what more could you possibly want? A new Globrix offering for 2009 – Globrix Platinum
A new Globrix offering for 2009 – SEO Consultancy SEO or Search Engine Optimisation (Noun) – the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results . As we have built and promoted Globrix, we have become specialists in the world of property related SEO. For those agents that wish to learn more about how SEO can help their online marketing and lead to increased real business, Globrix can provide tailored SEO consultancy and advice. It’s becoming more and more obvious that it is those companies who invest in Search Engine Optimisation that will win the online marketing battle.
<ul><li>An initial Globrix SEO review is a thorough tailor-made report which includes... </li></ul><ul><li>An evaluation of your homepage. </li></ul><ul><li>An evaluation of your website navigation and webpage hierarchy. </li></ul><ul><li>Competitor analysis </li></ul><ul><ul><li>You can tell us which companies you’re interested in being compared with. </li></ul></ul><ul><li>On-page optimisation </li></ul><ul><li>Deep site optimisation </li></ul><ul><li>Keyword analysis </li></ul><ul><ul><li>Most websites actually target the wrong keywords, we can help you identify the correct keywords to target to ensure you’re not wasting valuable resources. </li></ul></ul><ul><li>Valuable link-building </li></ul><ul><ul><li>Link building is a tricky issue, which when done inappropriately actually leads to penalties from the leading search engines and can actually decrease traffic to your site. Done effectively and legitimately (as we will show you) can increase your page rank and significantly improve your traffic. </li></ul></ul><ul><li>Summary of SEO recommendations and how to implement them. </li></ul><ul><li>After an initial review we will report back on a monthly basis to track the progress and success of the strategy. </li></ul>A new Globrix offering for 2009 – SEO Consultancy
Want to learn more about the exciting opportunities for your agency on Globrix ? Contact our sales team on 0203 003 4250 or firstname.lastname@example.org