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When you add new features to your application a lot of things can happen. Do you believe that the app is able to test itself by using automation? Just imagine testing everything manually due to that change. Do you know how many people will be needed to complete this process? The power of automated testing in the development lifecycle allows us things such as scheduling, and executing tests at any time with a big scope on thousands of mobile devices, websites and multiple browsers simultaneously making sure everything is working as expected.