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Practical guidance, rooted in empirical research and theory, on how to demonstrate the advantages of quality mobile research to clients. Mobile phone surveys were tested using the practical framework for assessment developed by survey methodologists and statisticians. Survey quality includes all influences on the accuracy of survey estimates as well as factors such as relevance and timeliness. The conclusions drawn about the strengths and weaknesses of mobile phone surveys will lead to practical guidance on how to demonstrate the advantages of mobile research to clients.