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SOLUTION BRIEF    Global Campaign Ops: A Business Plug-in for    Globally Configurable Digital Marketing Campaigns    Keep...
SOLUTION BRIEFGLOBALLY CONFIGURABLE                                               TURN THIS...MARKETING CAMPAIGNSSuccess w...
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Lionbridge GMO Global Campaign Ops Solution Brief

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Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multi-geography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most
companies.

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Lionbridge GMO Global Campaign Ops Solution Brief

  1. 1. SOLUTION BRIEF Global Campaign Ops: A Business Plug-in for Globally Configurable Digital Marketing Campaigns Keep your agency and IT systems and run campaigns 30% faster with 10-30% uplift SOLUTION “ Every timenew website some basic we request “ Apublishedmagazine just popular a great functionality, we hear, article buzzing about our HIGHLIGHTS ‘The system doesn’t new features, but it will support that,’ or ‘That take us eight weeks to + Multiple skill sets Our team includes project managers, will take three months.’ ” deploy a US campaign alone. By then, the article engineers, web production specialists, authors editors, designers and analytics will be old news. ” experts, all with global program expertise + Total management We manage any or all of your campaign “ Our in-country not execution so you can focus on more strategic marketing work marketing folks are fully included in the “ We can’t trackof the performance localization process. campaigns consistently They get frustrated across all countries. + Proven results and our campaigns How are we supposed ” We consistently deliver campaign execution that puts your compelling suffer. ” to improve? messages in front of all segments of your target market + Scalability Global marketers are struggling to deploy digital marketing campaigns We provide a scalable team to expand in a timely and impactful way. Releasing a multi-geography campaign your bandwidth as needed requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. + Global reach It’s a hard-to-manage process that is a major frustration for most Our multilingual, culturally aware teams companies. provide local market intelligence© 2011 Lionbridge globalmarketingops.com/contact
  2. 2. SOLUTION BRIEFGLOBALLY CONFIGURABLE TURN THIS...MARKETING CAMPAIGNSSuccess with global campaigns requires a new approach. Toomany companies are struggling with the tension of global brandconsistency versus locally optimized campaigns. It is possible todo both. A globally configurable campaign enables simultaneouscampaign releases, in multiple languages, with the flexibilityfor your local marketers to adapt campaign assets for theircommunities.Global Campaign Ops (GCO) is a plug-in solution that makesit easy to develop globally configurable campaigns that can belocally optimized. GCO provides: + Agency template interface: Standardized configurability of global campaigns + In-country marketing feedback: Automated campaign form to solicit customization requests, feedback, versioning, and INTO THIS... reuse + Global campaign workflow and asset management: Campaign asset versioning, instrumentation, reuse, and storage + Integrated web publishing and localization: Reduced cycle time through a common processKEEP YOUR AGENCY AND IT SYSTEMSGCO doesn’t require any IT changes or new software. Weoperate your existing systems better by adding our own processand technology as part of the overall service. We follow all ofyour IT department’s policies and procedures so IT is happyto provide oversight rather than having to directly supportMarketing.We also work collaboratively with your marketing organizationsand creative agencies to customize and publish your campaignassets, including digital and mobile ads, taglines, rich media,dynamic content, web pages, email, multi-tier intranets, videos,online demos and more. GET STARTED Simplify the way you execute your global marketing campaigns. Contact us at globalmarketingops.com/contact© 2011 Lionbridge globalmarketingops.com/contact

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