Lionbridge GMO Cisco Case Study

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Cisco was looking for a solution to streamline its global web operations, accelerate time-to-market for content updates, and reduce website publishing and management costs while continuing to meet the needs of both corporate and in-market stakeholders. To achieve this, Cisco sought a partner that could provide continuous content publishing capabilities with the flexibility to
support local market adaptations. The selected partner also needed proven experience with various technologies including
Documentum’s content management system, XHTML, CSS, JavaScript, Flash and XML.

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Lionbridge GMO Cisco Case Study

  1. 1. CASE STUDY Cisco Reduces Website Management Costs By 35 PercentCisco was looking for a solution to streamline its global weboperations, accelerate time-to-market for content updates, andreduce website publishing and management costs while continuingto meet the needs of both corporate and in-market stakeholders.To achieve this, Cisco sought a partner that could providecontinuous content publishing capabilities with the flexibility tosupport local market adaptations. The selected partner alsoneeded proven experience with various technologies includingDocumentum’s content management system, XHTML, CSS,JavaScript, Flash and XML.HIGH-LEVEL RESOURCESAND EFFICIENT PROCESSESCisco turned to Lionbridge, specialists in managing complex,multilingual websites for the world’s leading global brands.Lionbridge impressed Cisco with its innovation, expertise andproven best practices.Using Lionbridge’s Global Web Ops services, Cisco is able to satisfy CHALLENGESglobal demand for its digital content with speed and efficiency. + Reduce website publishing andLionbridge’s flexible solution adapts to the company’s existing web management costsproduction systems and platforms. + Apply website market adaptations for 25Working with corporate and in-country Cisco teams, Lionbridge European and 42 emerging markets, includingprovides continuous online content adaptation, publishing sites in Asia with complex scriptsand optimization services. The new model supports regional + Accelerate time-to-market for contentstakeholders, communications channels and formats to ensure a updates, rich media presentation and SEOlocally relevant and globally consistent web presence. + Improve program management and alignment across disperse geographiesSUCCESS WITHPERFORMANCE OPTIMIZATION + Scale website management capabilitiesWorking together, Lionbridge and Cisco jointly established to match rapid growth and increasing marketperformance metrics, reporting and aggressive communication demandsplans to ensure ongoing success and continued improvement. And, + Provide high-end technical expertise forwith Lionbridge’s project management dashboards, Cisco easily complex website structuresreviews all cases, KPIs, and SLAs, and analyzes activity and tracksperformance in real-time.© 2011 Lionbridge globalmarketingops.com/contact
  2. 2. CASE STUDYPAIN-FREE PROCESSSince the Global Web Ops engagement, Lionbridge has achieveda 96-percent satisfaction rating from Cisco for in-scope and out-of- BENEFITSscope work. Lionbridge has also expanded its support from websitecontent updates to full operations and maintenance support of + Significant cost savings of 35 percent overCisco’s digital presence including extranets, wikis, blogs, micro sites, previous modeland landing pages. The Lionbridge team takes care of everything + Ability to support multiple market requestsfrom HTML coding and template creation to local versioning and rich on demandmedia development. + Website updates fully deployed in lessBETTER QUALITY FOR LESS COST timeBy providing multilingual web publishing experts that work directly + Improved consistency and quality ofwith in-country Cisco marketing teams, Lionbridge has eliminated content for all marketsa constant pain point for Cisco—reaching nearly 70 markets withappropriately branded, consistent, and accurate web content in atimely manner. Cisco’s in-country sales and marketing teams havealso been able to return their focus to the core value they bring tothe company. ABOUT LIONBRIDGE Lionbridge is a market leader in the globalization services industry. Through offices in 26 countries and more than 90,000 in-market experts, we help companies manage and improve their digital presence around the world with our suite of global marketing solutions. To learn more, visit globalmarketingops.com/contact© 2011 Lionbridge globalmarketingops.com/contact

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