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Global Markets Business Plan Template

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This presentation details an example of a business development plan that is necessary for any business, especially one that is moving its products or services into new emerging markets. We provide this exercise for our coaching clients as they prepare for their market entry for we believe that Success comes to those who plan for it!

Published in: Business
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Global Markets Business Plan Template

  1. 1. Business Development Plan Global Markets Business Coaching
  2. 2. Presentation of Business Plan • The Business Development Plan is a 40 paged full document filled with a rigorous amount of financial data • This is an example of an accounting firm known as John Smith Accountants who took his service into a new emerging market • Business Plan 2010 2Global Markets Business Coaching
  3. 3. Table of Contents • Executive summary • Business background • Business model • Market analysis • Marketing plan • Business analysis • Business financials 3Global Markets Business Coaching
  4. 4. Executive Summary • Business statement • Strategic objective • Ownership and target funds • Customer forecast • Capacity forecast • Financial forecast 4Global Markets Business Coaching
  5. 5. Business Statement • John Smith Accountants is an accountancy practice founded in 2006 by partner John Smith • John Smith Accountants Supplies general accountancy services to sole traders and small and medium sized businesses 5Global Markets Business Coaching
  6. 6. Strategic Objective • The Strategic Objective of John Smith Accountants is to move into a new emerging market and to grow all operations from its current turnover of $350k to $1.5m and exceed a net profit of 25%, within 5 years. 6Global Markets Business Coaching
  7. 7. Ownership and Target Funds • Current ownership resides with the sole Partner John Smith. • John Smith Accountants has calculated that it requires an injection of $60k to fund: The addition of a Practice Manager and an Administrator in the new market Effective marketing and promotions The business cash flow requirement 7Global Markets Business Coaching
  8. 8. Customer Summary • This table forecasts the number of clients resulting from our client acquisition and retention strategies: 8Global Markets Business Coaching
  9. 9. Capacity Summary • The table below forecasts the number of employees required to service our growing customer numbers. It also forecasts sales and profit per employee. 9Global Markets Business Coaching
  10. 10. Financial Summary • This table forecasts the growth in turnover, profits and business value: 10Global Markets Business Coaching
  11. 11. Business Background • John Smith Accountants was founded by John Smith in May 2006. • John Smith Accountants will complete its 5th year of business at the end of March 2011 with a projected turnover of $350k. • Their chosen expansion is to seize the growth opportunities arising from a choice emerging market. • The Senior Partner John Smith and 3 supporting Accountants have over 35 years of experience in the field. 11Global Markets Business Coaching
  12. 12. Personal History • John Smith graduated from the University of Texas in 1989 and worked for one of the major accounting practices before setting up John Smith Accountants in 2006. 12Global Markets Business Coaching
  13. 13. Business Model • The business model links Customers, Capacity and Cash: Customers to Capacity Customers to cash ‘in’ Customers to cash ‘out’ Capacity to cash ‘out’ • These links are shown in the following tables and form the basis for the forecasts in this plan. 13Global Markets Business Coaching
  14. 14. Customers to Capacity Time required by each resource type to deliver each service: 14Global Markets Business Coaching
  15. 15. Capacity The number of customer-facing hours available each month is modeled as shown below: The figures exclude holidays and time for administration, training, coffee breaks and sick days. We’ve used a conservative level of 65% of normal monthly hours after 4 weeks vacation. 15Global Markets Business Coaching
  16. 16. Customers to Cash-In Mix of services by client type - what they buy and how frequently they buy: 16Global Markets Business Coaching
  17. 17. Quantity Buying Profile Sole Proprietors and Small Business 17Global Markets Business Coaching
  18. 18. Quantity Buying Profiles Medium size companies 18Global Markets Business Coaching
  19. 19. Services Summary Summary of average quantities, prices, discounts, commissions and gross margin: 19Global Markets Business Coaching
  20. 20. Profiles The Sales Lag models the time from promotion to invoice: The Customer Payment Profile models the lag between invoice and payment and any bad debt: 20Global Markets Business Coaching
  21. 21. Client Retention The top row of the table below shows the impact of the retention profile after each year up to 5 years: The retention works in conjunction with the repeat buying profile shown against each product or service in the Client Product Matrix. 21Global Markets Business Coaching
  22. 22. Customers to Cash-Out Here’s an estimate of the cost of acquiring new customers and the budget required: 22Global Markets Business Coaching
  23. 23. Capacity to Cash-Out Scaled resources and support numbers: 23Global Markets Business Coaching
  24. 24. Salaries Support and scaled resource types 24Global Markets Business Coaching
  25. 25. Resource Costs When each new resource type is added, the following costs have also been included: 25Global Markets Business Coaching
  26. 26. Volumes by Product 26Global Markets Business Coaching
  27. 27. Sales by Product 27Global Markets Business Coaching
  28. 28. Market Analysis 28Global Markets Business Coaching
  29. 29. Marketing Plan The table below shows each promotional option, launch dates, targets and costs: 29Global Markets Business Coaching
  30. 30. Cost Per Response The following table shows the expected response rates from each promotion: 30Global Markets Business Coaching
  31. 31. Annual Responses The table below shows the number of responses expected from each promotion in each of the 5 years of the plan: 31Global Markets Business Coaching
  32. 32. Cost of Acquisition Summary of total responses, the total costs and the average cost of acquisition: 32Global Markets Business Coaching
  33. 33. Customer Summary Year 1 This table shows customer acquisition and retention and the impact on revenues: 33Global Markets Business Coaching
  34. 34. Customer Summary This table shows customer acquisition and retention and the impact on revenues over the 5 years of this plan: 34Global Markets Business Coaching
  35. 35. Sensitivity Analysis • John Smith Accountants aims to enter their new market and grow overall sales to a turnover of $1.5m in 5 years. A cash injection of $60k is required. • The risk to the funds requested by this plan is considered to be low because: – The funds are only required in the early stages for the development of the infrastructure – The business plan indicates steady growth using various promotions to spread the risk – The gross profit margin is high 35Global Markets Business Coaching
  36. 36. Areas of Sensitivity • The conversion rate prospect-to-client is lower than expected. We’ve used the rate currently being achieved of 33%. • The conversion rate promotional target- to-prospect is lower than expected. The cashflow would be sufficient to service the debt even on the lowest predictions. • The company’s promotional efforts attract a higher proportion of low-value clients. Our promotions will be well- targeted. 36Global Markets Business Coaching
  37. 37. SWOT - Internal Strengths • The owner and supporting accountants have been running a profitable business for 5 years with a proven track record • The experience of the chosen employees in this new market and industry are strong and connected 37Global Markets Business Coaching
  38. 38. SWOT - Internal Weaknesses • Insufficient capitalization to ensure John Smith Accountants takes advantage of its potential growth opportunities • Unknown brand name. John Smith Accountants is not as well established as its main competitors in this new emerging market 38Global Markets Business Coaching
  39. 39. SWOT - External Opportunities • Actively Marketing the company and its services in accordance with strategic objectives • An opportunity to provide a superior service without an increase in fees through improved efficiency • The sheer volume of people needing these services in this high growth market 39Global Markets Business Coaching
  40. 40. SWOT - External Threats • Competition from countries with qualified but cheaper labour • Competition from domestic players 40Global Markets Business Coaching
  41. 41. Profit and Loss 41Global Markets Business Coaching
  42. 42. Cash Flow 42Global Markets Business Coaching
  43. 43. Next Steps - Contact the Global Markets Coaching Team  Success comes to those who Plan for It!  Business Development Planning is dynamic and energizing and that’s exactly what we do with our highly calibrated system.  Let us help you Develop a Business Plan to: • Show where you’re business is going, how it intends to get there, the finance required and what it could be worth. • Secure a Bank Loan • Secure Investors • Maximize your Business Valuation according to your ambition and timeline 43Global Markets Business Coaching
  44. 44. Global Markets Coaching LLC • enquiries@globalmarketscoaching.com • www.globalmarketscoaching.com • t: (888) - 283 - 5055 44Global Markets Business Coaching

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