Sending print data directIy to the printhead electronics makes it possible to achieve blistering speeds even with variable data when every item is different. Can you maintain optimum quality too? The benefit is significantly improved productivity because you can keep presses running with no waiting time. At TheIJC, Düsseldorf, October 2019, Tom Mooney discusses recent technical breakthroughs and describes how the answer lies in a software engine that can obtain blistering speeds by driving data directly to the electronics whilst correcting for common quality defects.