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There are lots of guides on how to design direct mail jobs to increase response rates but nothing to help with the actual construction of a PDF for optimal production. Yet in 2011 an Infotrends study found that 85% of print service providers use PDF for variable data print. This presentation looks at how to avoid disruption to the print workflow when printing variable data jobs and the potential penalties that may ensue from delays. It was given at the 2014 PODi App Forum by Martin Bailey, the CTO of Global Graphics Software and coincides with the publication of a free, independent guide Do PDF/VT Right™: How to make problem-free PDF files for variable data printing’, edited by Global Graphics Software and sponsored by DirectSmile, Global Inkjet Systems, HP Indigo, HP Inkjet High-Speed Production Solutions and Screen. The content is completely vendor-independent which is why the guide is also endorsed by the PODi and Xplor industry associations.
Read the press release here http://bit.ly/1izGjIi and download the guide from http://www.globalgraphics.com/doPDFVTright/
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