Winter challenge slideshow 10-20


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  • online fundraising acquisition larger one-time gifts ($120) higher incomes than direct mail
  • During the 2009 American Open Challenge, Critical Exposure won two prizes , one for the most donations received, 615, and the second for the second largest amount raised, $15, 669. The staff of Critical Exposure took a critical look at their network and decided to go after the prize for the most donations. Adam explained that their supporters didn’t have a lot to give, but they were passionate about the organization and mobilize a large number of supporters. With the goal set, Critical Exposure developed a core group of “recruiters,” who were given the task of finding 5 more recruiters, who would then find 5 more recruiters, and so on. To built momentum, the organization established an internal raffle . Anyone who was responsible for bringing 5 donations to the project was eligible for the raffle, the prize for which was a digital camera.
  • Blind People’s Association (India) came in second place in the March 2010 Open Challenge, raising $17, 292 from 122 donors ! Blind People’s Association (India) decided to reach out to Americans, realizing the value of GlobalGiving’s tax deductibility. As a result, the organization decided to target Indian Diaspora in the United States by encouraging their staff to reach out to friends, family, and networks in America . Blind People’s Association (India) also put a large emphasis on customer support . Specific staff members were designated for 24/7 support—answering any queries from donors or potential donors and following up with each and every contribution within 24 hours. Bhushan stressed the importance of these follow ups, which acknowledge the donation and provide updated reports on how their money was being spent.
  • Winter challenge slideshow 10-20

    1. 1. Network Mapping & Building your fundraising strategy Winter Global Open Challenge
    2. 2. <ul><li>Getting ready for the Challenge </li></ul><ul><li>online fundraising </li></ul><ul><li>map your networks </li></ul><ul><li>identify your strengths </li></ul><ul><li>build a strategy and tactics </li></ul><ul><li>… ..and you’re on! </li></ul>
    3. 3. this isn’t the story
    4. 4. this is
    5. 6. <ul><li>mostly true </li></ul>
    6. 7. <ul><li>human nature doesn’t change </li></ul><ul><li>human behavior does </li></ul>
    7. 8. technology doesn’t make us social
    8. 9. it influences our behaviors
    9. 10. <ul><li>how has our </li></ul><ul><li>behavior been </li></ul><ul><li>influenced? </li></ul>
    10. 11. we build a personal brand Source: David Armano
    11. 12. our social circles expand Source: David Armano
    12. 13. relying on traditional institutions Source: David Armano
    13. 14. relying on each other You Your networks Source: David Armano
    14. 15. <ul><li>online fundraising </li></ul><ul><li>map your networks </li></ul><ul><li>identify your strengths </li></ul><ul><li>build a strategy and tactics </li></ul><ul><li>… ..and you’re on! </li></ul>
    15. 16. <ul><li>what are your goals? </li></ul><ul><li>where are the clusters? </li></ul><ul><li>… in your organization </li></ul><ul><li>… in your community </li></ul><ul><li>… in your peer network </li></ul><ul><li>… in the media </li></ul><ul><li>… amongst your donors </li></ul>
    16. 17. <ul><li>how do they interact? </li></ul>
    17. 18. <ul><li>who are the influencers? </li></ul>
    18. 19. <ul><li>tell a powerful story </li></ul>specific simple
    19. 20. critical exposure : expand your network <ul><li>set a goal </li></ul><ul><li>recruit passionate supporters </li></ul><ul><ul><ul><ul><ul><li>reward them </li></ul></ul></ul></ul></ul>
    20. 21. <ul><li>online fundraising </li></ul><ul><li>map your networks </li></ul><ul><li>identify your strengths </li></ul><ul><li>build a strategy and tactics </li></ul><ul><li>… ..and you’re on! </li></ul>
    21. 22. bpa, india : identify & engage <ul><li>the diaspora </li></ul><ul><li>frequent follow up </li></ul><ul><ul><ul><ul><ul><li>sharing update & news </li></ul></ul></ul></ul></ul>
    22. 23. <ul><li>[potential] </li></ul><ul><li>growth </li></ul>
    23. 24. <ul><li>online fundraising </li></ul><ul><li>map your networks </li></ul><ul><li>identify your strengths </li></ul><ul><li>build a strategy and tactics </li></ul><ul><li>… ..and you’re on! </li></ul>
    24. 25. <ul><li>network ✔ </li></ul><ul><li>fundraising captains ✔ </li></ul><ul><li>goals ✔ </li></ul><ul><li>what now? </li></ul><ul><li>strategy </li></ul><ul><li>tools </li></ul>
    25. 26. website
    26. 27. <ul><li>donor engagement </li></ul><ul><li>+ </li></ul><ul><li>urgency </li></ul><ul><li>= </li></ul><ul><li>donations </li></ul>
    27. 28. <ul><li>[persistent] </li></ul><ul><li>[personal] </li></ul><ul><li>[evaluate] </li></ul>
    28. 29. <ul><li>[patience] </li></ul>
    29. 30. <ul><li>[holidays] </li></ul><ul><li>[annual giving] </li></ul><ul><li>[leverage] </li></ul>
    30. 31. <ul><li>resources </li></ul><ul><li>social media </li></ul><ul><li>challenge calendar </li></ul><ul><li>fundraising checklist </li></ul><ul><li>template emails </li></ul><ul><li>template press releases </li></ul><ul><li> </li></ul>